# Google Maps Categories List for Lead Generation

URL: https://leadraft.co/blog/google-maps-categories-list
Summary: How Google Maps categories work, how many exist, why one keyword misses businesses, and nearly 300 categories by vertical with the searches that find them.

[ All articles](https://leadraft.co/blog)

# Google Maps business categories: the list that matters for lead generation

How Google Maps categories work, how many exist, why one keyword misses businesses, and nearly 300 categories by vertical with the searches that find them.

The Leadraft teamLeadraft

Published

October 31, 2026

Read time

14 min

Category

Guide

Google Maps files every business under one primary category and up to nine additional ones, chosen by the business from Google Business Profile's list of roughly 4,000 categories. For lead generation, that matters because businesses in the same trade pick different categories: an HVAC company may be an "HVAC contractor", an "Air conditioning contractor" or a "Heating contractor". Google Maps has no category filter, so you find them by searching with words, and one keyword misses everyone filed under the others. The fix is to search every category name and common synonym for your trade, in every part of your area. The tables below list the ones that matter, by vertical.

## What are primary and secondary categories on Google Maps?[#](#what-are-primary-and-secondary-categories-on-google-maps)

Every Google Business Profile has one **primary category** and can have up to **9 additional categories** ([Google Business Profile Help](https://support.google.com/business/answer/3370250?hl=en)). The primary category is the one shown under the business name on the listing. Additional categories describe other things the business is.

Google tells businesses to pick categories that complete the sentence "This business IS a", rather than "this business HAS a", and to use as few as possible ([Google guidelines](https://support.google.com/business/answer/3038177?hl=en)). So a dental practice might be:

-   **Primary:** Dentist
-   **Additional:** Cosmetic dentist, Emergency dental service, Pediatric dentist

Three things about categories are useful for prospecting:

-   **Businesses choose them**, so they're inconsistent. Two identical roofing companies can sit under "Roofing contractor" and "Construction company".
-   **They're the same code in every language.** "Plumber" in the US and "Klempner" in Germany are the same category underneath, which is why category is a better trade filter than the words in a business's name.
-   **Google also infers categories.** Its guidelines say Google "can also detect category information from your website and from mentions about your business throughout the web".

## How many Google Maps categories are there?[#](#how-many-google-maps-categories-are-there)

About 4,000. Google doesn't publish a count, but third-party trackers put it at 4,102 Google Business Profile categories as of February 17, 2026 ([Circleboom](https://circleboom.com/blog/complete-list-of-google-business-profile-categories/)). Google changes the list most months, adding, renaming and removing categories; Sterling Sky keeps a [monthly log of changes](https://www.sterlingsky.ca/google-my-business-category-changes/) to the US list.

Don't confuse these with the **Places API place types**. The API has a few hundred types ([Google](https://developers.google.com/maps/documentation/places/web-service/place-types)), such as `plumber`, `electrician` and `roofing_contractor`. Many specific trades (Gutter cleaning service, Estate planning attorney, Eyelash salon) exist as profile categories but not as API types, so filtering API results by type is much coarser than filtering by category.

## Why does searching one keyword miss businesses?[#](#why-does-searching-one-keyword-miss-businesses)

For two reasons. First, each Google Maps search returns only about 120 results, ranked for the words you typed ([why the cap exists](https://leadraft.co/blog/google-maps-120-results-limit)). Second, businesses in your trade are spread across several categories and describe themselves in different words. A search for "HVAC contractor" ranks HVAC contractors highly. Businesses filed as "Air conditioning contractor" or "Furnace repair service" rank lower for those words, and fall past the cap in a big city.

There's also regional vocabulary. In the US you search "realtor" and "attorney"; in the UK the same businesses are "estate agent" and "solicitor". A US car repair search uses "auto repair shop" and "smog inspection station"; a UK one uses "garage" and "MOT testing centre".

The practical rule: **for each trade, search every category name it's filed under plus the two or three phrases customers type, in every part of your area.** Then filter the results on category, not on the keyword that found them, so the hardware store your plumber search picked up doesn't end up in your list.

## Which categories matter for lead generation?[#](#which-categories-matter-for-lead-generation)

The tables below group the categories by vertical. The middle column is Google Business Profile category names as they appear on US listings; the right column is the search terms that find those businesses (category names plus what customers type). They're the same verticals as our [keyword packs](https://leadraft.co/keyword-packs), and each links to its industry lead page where there is one. Category names change, so check new ones against a current list.

Search them all, or download the full list as a CSV:

Search 302 categories across 68 trades[Download CSV](data:text/csv;charset=utf-8,vertical%2Ctrade%2Cgoogle_category%2Csuggested_searches%0AHome%20services%2CPlumbing%2CPlumber%2Cplumber%3B%20emergency%20plumber%3B%20water%20heater%20repair%3B%20drain%20cleaning%20service%3B%20sewer%20line%20repair%0AHome%20services%2CPlumbing%2CDrainage%20service%2Cplumber%3B%20emergency%20plumber%3B%20water%20heater%20repair%3B%20drain%20cleaning%20service%3B%20sewer%20line%20repair%0AHome%20services%2CPlumbing%2CSeptic%20system%20service%2Cplumber%3B%20emergency%20plumber%3B%20water%20heater%20repair%3B%20drain%20cleaning%20service%3B%20sewer%20line%20repair%0AHome%20services%2CHVAC%2CHVAC%20contractor%2Chvac%20contractor%3B%20ac%20repair%3B%20furnace%20repair%20service%3B%20heat%20pump%20installation%3B%20duct%20cleaning%0AHome%20services%2CHVAC%2CAir%20conditioning%20contractor%2Chvac%20contractor%3B%20ac%20repair%3B%20furnace%20repair%20service%3B%20heat%20pump%20installation%3B%20duct%20cleaning%0AHome%20services%2CHVAC%2CHeating%20contractor%2Chvac%20contractor%3B%20ac%20repair%3B%20furnace%20repair%20service%3B%20heat%20pump%20installation%3B%20duct%20cleaning%0AHome%20services%2CHVAC%2CAir%20conditioning%20repair%20service%2Chvac%20contractor%3B%20ac%20repair%3B%20furnace%20repair%20service%3B%20heat%20pump%20installation%3B%20duct%20cleaning%0AHome%20services%2CHVAC%2CFurnace%20repair%20service%2Chvac%20contractor%3B%20ac%20repair%3B%20furnace%20repair%20service%3B%20heat%20pump%20installation%3B%20duct%20cleaning%0AHome%20services%2CHVAC%2CAir%20duct%20cleaning%20service%2Chvac%20contractor%3B%20ac%20repair%3B%20furnace%20repair%20service%3B%20heat%20pump%20installation%3B%20duct%20cleaning%0AHome%20services%2CElectrical%2CElectrician%2Celectrician%3B%20ev%20charger%20installation%3B%20panel%20upgrade%3B%20generator%20installation%0AHome%20services%2CElectrical%2CElectrical%20installation%20service%2Celectrician%3B%20ev%20charger%20installation%3B%20panel%20upgrade%3B%20generator%20installation%0AHome%20services%2CElectrical%2CElectric%20vehicle%20charging%20station%20contractor%2Celectrician%3B%20ev%20charger%20installation%3B%20panel%20upgrade%3B%20generator%20installation%0AHome%20services%2CRoofing%20and%20exterior%2CRoofing%20contractor%2Croofing%20contractor%3B%20roof%20repair%3B%20gutter%20cleaning%20service%3B%20siding%20installation%0AHome%20services%2CRoofing%20and%20exterior%2CGutter%20cleaning%20service%2Croofing%20contractor%3B%20roof%20repair%3B%20gutter%20cleaning%20service%3B%20siding%20installation%0AHome%20services%2CRoofing%20and%20exterior%2CSiding%20contractor%2Croofing%20contractor%3B%20roof%20repair%3B%20gutter%20cleaning%20service%3B%20siding%20installation%0AHome%20services%2CRoofing%20and%20exterior%2CGutter%20service%2Croofing%20contractor%3B%20roof%20repair%3B%20gutter%20cleaning%20service%3B%20siding%20installation%0AHome%20services%2CRemodel%20and%20construction%2CGeneral%20contractor%2Cgeneral%20contractor%3B%20kitchen%20remodeler%3B%20bathroom%20remodel%3B%20foundation%20repair%3B%20basement%20waterproofing%0AHome%20services%2CRemodel%20and%20construction%2CRemodeler%2Cgeneral%20contractor%3B%20kitchen%20remodeler%3B%20bathroom%20remodel%3B%20foundation%20repair%3B%20basement%20waterproofing%0AHome%20services%2CRemodel%20and%20construction%2CKitchen%20remodeler%2Cgeneral%20contractor%3B%20kitchen%20remodeler%3B%20bathroom%20remodel%3B%20foundation%20repair%3B%20basement%20waterproofing%0AHome%20services%2CRemodel%20and%20construction%2CBathroom%20remodeler%2Cgeneral%20contractor%3B%20kitchen%20remodeler%3B%20bathroom%20remodel%3B%20foundation%20repair%3B%20basement%20waterproofing%0AHome%20services%2CRemodel%20and%20construction%2CConstruction%20company%2Cgeneral%20contractor%3B%20kitchen%20remodeler%3B%20bathroom%20remodel%3B%20foundation%20repair%3B%20basement%20waterproofing%0AHome%20services%2CRemodel%20and%20construction%2CConcrete%20contractor%2Cgeneral%20contractor%3B%20kitchen%20remodeler%3B%20bathroom%20remodel%3B%20foundation%20repair%3B%20basement%20waterproofing%0AHome%20services%2CRemodel%20and%20construction%2CFence%20contractor%2Cgeneral%20contractor%3B%20kitchen%20remodeler%3B%20bathroom%20remodel%3B%20foundation%20repair%3B%20basement%20waterproofing%0AHome%20services%2CRemodel%20and%20construction%2CDeck%20builder%2Cgeneral%20contractor%3B%20kitchen%20remodeler%3B%20bathroom%20remodel%3B%20foundation%20repair%3B%20basement%20waterproofing%0AHome%20services%2CPainting%2CPainter%2Chouse%20painter%3B%20interior%20painting%3B%20exterior%20painting%3B%20cabinet%20painting%0AHome%20services%2CFlooring%20and%20interiors%2CFlooring%20contractor%2Cflooring%20installer%3B%20tile%20contractor%3B%20countertop%20installation%0AHome%20services%2CFlooring%20and%20interiors%2CTile%20contractor%2Cflooring%20installer%3B%20tile%20contractor%3B%20countertop%20installation%0AHome%20services%2CFlooring%20and%20interiors%2CCountertop%20contractor%2Cflooring%20installer%3B%20tile%20contractor%3B%20countertop%20installation%0AHome%20s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s%2CBridal%20shop%2Cwedding%20dj%3B%20florist%3B%20party%20rental%20service%3B%20limousine%20service%0A%22Events%2C%20childcare%20and%20community%22%2CSuppliers%2CCaterer%2Cwedding%20dj%3B%20florist%3B%20party%20rental%20service%3B%20limousine%20service%0A%22Events%2C%20childcare%20and%20community%22%2CChildcare%2CDay%20care%20center%2Cdaycare%3B%20child%20care%3B%20preschool%0A%22Events%2C%20childcare%20and%20community%22%2CChildcare%2CChild%20care%20agency%2Cdaycare%3B%20child%20care%3B%20preschool%0A%22Events%2C%20childcare%20and%20community%22%2CChildcare%2CPreschool%2Cdaycare%3B%20child%20care%3B%20preschool%0A%22Events%2C%20childcare%20and%20community%22%2CChildcare%2CMontessori%20school%2Cdaycare%3B%20child%20care%3B%20preschool%0A%22Events%2C%20childcare%20and%20community%22%2CChurches%2CChurch%2Cchurch%3B%20plus%20the%20denomination)

68 of 68 trades

Home services · [Plumbing](https://leadraft.co/leads/plumbers)PlumberDrainage serviceSeptic system service

Home services · [HVAC](https://leadraft.co/leads/hvac-contractors)HVAC contractorAir conditioning contractorHeating contractorAir conditioning repair serviceFurnace repair serviceAir duct cleaning service

Home services · [Electrical](https://leadraft.co/leads/electricians)ElectricianElectrical installation serviceElectric vehicle charging station contractor

Home services · [Roofing and exterior](https://leadraft.co/leads/roofers)Roofing contractorGutter cleaning serviceSiding contractorGutter service

Home services · [Remodel and construction](https://leadraft.co/leads/general-contractors)General contractorRemodelerKitchen remodelerBathroom remodelerConstruction companyConcrete contractorFence contractorDeck builder

Home services · [Painting](https://leadraft.co/leads/painters)Painter

Home services · Flooring and interiorsFlooring contractorTile contractorCountertop contractorInsulation contractorCabinet maker

Home services · [Landscaping and outdoor](https://leadraft.co/leads/landscapers)LandscaperLawn care serviceLandscape designerTree serviceLawn sprinkler system contractorSwimming pool contractorPool cleaning service

Home services · [Cleaning](https://leadraft.co/leads/cleaning-services)House cleaning serviceJanitorial serviceCarpet cleaning serviceWindow cleaning servicePressure washing service

Home services · RestorationWater damage restoration serviceFire damage restoration serviceWaterproofing service

Home services · [Pest control](https://leadraft.co/leads/pest-control)Pest control service

Home services · Security and locksLocksmithEmergency locksmith serviceSecurity system supplierGarage door supplier

Home services · [Moving](https://leadraft.co/leads/moving-companies)Moving serviceMoving and storage serviceJunk removal service

Home services · [Solar](https://leadraft.co/leads/solar-installers)Solar energy companySolar energy system serviceSolar panel maintenance service

Home services · Handyman and repairHandyman/Handywoman/HandypersonAppliance repair serviceChimney sweep

Health and medical · [Dental](https://leadraft.co/leads/dentists)DentistCosmetic dentistPediatric dentistOrthodontistEndodontistPeriodontistOral surgeonDental clinicDental implants providerEmergency dental service

Health and medical · [Chiropractic](https://leadraft.co/leads/chiropractors)Chiropractor

Health and medical · [Physical therapy](https://leadraft.co/leads/physical-therapists)Physical therapistPhysical therapy clinicSports medicine clinicOccupational therapistSports massage therapist

Health and medical · [Med spa and aesthetics](https://leadraft.co/leads/med-spas)Medical spaSkin care clinicLaser hair removal serviceDermatologistWeight loss service

Health and medical · Eyes and earsOptometristOphthalmologistEye care centerOpticianAudiologist

Health and medical · Primary and urgent careUrgent care centerMedical clinicFamily practice physicianPediatrician

Health and medical · Mental healthPsychologistCounselorMental health servicePsychotherapist

Health and medical · Home careHome health care service

Health and medical · [Veterinary](https://leadraft.co/leads/veterinarians)VeterinarianAnimal hospitalEmergency veterinarian servicePet groomerDog trainer

Legal and financial · [Law firms](https://leadraft.co/leads/law-firms)Law firmLawyerPersonal injury attorneyFamily law attorneyEstate planning attorneyBankruptcy attorneyImmigration attorneyCriminal justice attorneyEmployment attorneyReal estate attorney

Legal and financial · [Accounting and tax](https://leadraft.co/leads/accountants)AccountantCertified public accountantTax preparation serviceTax consultantBookkeeping servicePayroll service

Legal and financial · [Financial advice](https://leadraft.co/leads/financial-advisors)Financial plannerFinancial consultantInvestment service

Legal and financial · [Insurance](https://leadraft.co/leads/insurance-agencies)Insurance agencyInsurance brokerAuto insurance agencyHome insurance agencyLife insurance agencyHealth insurance agency

Legal and financial · LendingMortgage brokerMortgage lenderLoan agencyCredit counseling service

Beauty and wellness · [Hair](https://leadraft.co/leads/hair-salons)Hair salonBeauty salonBarber shopHair extension technician

Beauty and wellness · [Nails](https://leadraft.co/leads/nail-salons)Nail salon

Beauty and wellness · Lashes, brows and skinEyelash salonPermanent make-up clinicWaxing hair removal serviceSkin care clinic

Beauty and wellness · Spa and bodyworkDay spaSpaMassage therapistMassage spaWellness center

Beauty and wellness · Body art and otherTattoo shopBody piercing shopTanning salonMake-up artist

Fitness · [Gyms](https://leadraft.co/leads/gyms)GymFitness center

Fitness · StudiosYoga studioPilates studioDance school

Fitness · Combat sportsMartial arts schoolBoxing gymKickboxing schoolKarate schoolTaekwondo schoolJudo school

Fitness · CoachingPersonal trainer

Fitness · Youth and facilitiesGymnastics centerSwimming schoolRock climbing gymTennis clubGolf course

Food and hospitality · [Restaurants](https://leadraft.co/leads/restaurants)RestaurantPizza restaurantMexican restaurantItalian restaurantChinese restaurantThai restaurantIndian restaurantSushi restaurantSteak houseSeafood restaurantBarbecue restaurantHamburger restaurantBreakfast restaurantFine dining restaurantFast food restaurantVegan restaurant

Food and hospitality · [Coffee](https://leadraft.co/leads/coffee-shops)Coffee shopCafeEspresso barTea houseJuice shop

Food and hospitality · Bakeries and dessertsBakeryCake shopDonut shopIce cream shop

Food and hospitality · [Bars](https://leadraft.co/leads/bars)BarCocktail barPubSports barWine barBreweryWineryDistilleryNight club

Food and hospitality · CateringCaterer

Food and hospitality · [Lodging](https://leadraft.co/leads/hotels)HotelMotelInnBed & breakfastResort hotel

Auto · [Repair](https://leadraft.co/leads/auto-repair-shops)Auto repair shopMechanicCar repair and maintenance serviceTransmission shopBrake shopMuffler shopOil change serviceAuto electrical service

Auto · Body and glassAuto body shopAuto glass shopAuto restoration serviceAuto upholsterer

Auto · TiresTire shopWheel alignment service

Auto · Cleaning and cosmeticCar detailing serviceCar washWindow tinting service

Auto · Specialist vehiclesTruck repair shopDiesel engine repair serviceRV repair shopMotorcycle repair shop

Auto · [Sales and recovery](https://leadraft.co/leads/car-dealerships)Car dealerUsed car dealerTruck dealerMotorcycle dealerBoat dealerTowing serviceCar rental agency

Auto · InspectionSmog inspection station

Real estate · [Agents and brokerages](https://leadraft.co/leads/real-estate-agents)Real estate agencyReal estate agentCommercial real estate agencyReal estate consultant

Real estate · [Rentals and management](https://leadraft.co/leads/property-management-companies)Property management companyApartment rental agencyVacation home rental agencyReal estate rental agency

Real estate · Transaction servicesHome inspectorTitle companyEscrow serviceReal estate appraiserLand surveyorMortgage broker

Real estate · DevelopmentHome builderCustom home builderReal estate developer

Professional and B2B services · Marketing and creativeMarketing agencyInternet marketing serviceAdvertising agencyPublic relations firmWebsite designerGraphic designerVideo production serviceCopywriting service

Professional and B2B services · TechnologyComputer support and servicesComputer repair serviceSoftware companyWeb hosting companyTelecommunications service provider

Professional and B2B services · PeopleEmployment agencyTemp agencyRecruiterExecutive search firmHuman resource consulting

Professional and B2B services · AdvisoryBusiness management consultantConsultantBusiness development service

Professional and B2B services · Design and technicalArchitectInterior designerCivil engineerStructural engineer

Professional and B2B services · Office and printPrint shopSign shopCourier service

Professional and B2B services · Commercial servicesJanitorial serviceSecurity guard serviceFire protection serviceWaste management serviceDumpster rental serviceSnow removal service

Events, childcare and community · [Venues](https://leadraft.co/leads/wedding-venues)Wedding venueEvent venueBanquet hall

Events, childcare and community · Planning and captureWedding plannerEvent planner\[Photographer\](https://leadraft.co/leads/photographers)Wedding photographerPhotography studio

Events, childcare and community · SuppliersDJ serviceFloristParty equipment rental serviceLimousine serviceBridal shopCaterer

Events, childcare and community · [Childcare](https://leadraft.co/leads/daycares)Day care centerChild care agencyPreschoolMontessori school

Events, childcare and community · [Churches](https://leadraft.co/leads/churches)Church

### Home services[#](#home-services)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Plumbing](https://leadraft.co/leads/plumbers) | Plumber · Drainage service · Septic system service | plumber, emergency plumber, water heater repair, drain cleaning service, sewer line repair |
| [HVAC](https://leadraft.co/leads/hvac-contractors) | HVAC contractor · Air conditioning contractor · Heating contractor · Air conditioning repair service · Furnace repair service · Air duct cleaning service | hvac contractor, ac repair, furnace repair service, heat pump installation, duct cleaning |
| [Electrical](https://leadraft.co/leads/electricians) | Electrician · Electrical installation service · Electric vehicle charging station contractor | electrician, ev charger installation, panel upgrade, generator installation |
| [Roofing and exterior](https://leadraft.co/leads/roofers) | Roofing contractor · Gutter cleaning service · Siding contractor · Gutter service | roofing contractor, roof repair, gutter cleaning service, siding installation |
| [Remodel and construction](https://leadraft.co/leads/general-contractors) | General contractor · Remodeler · Kitchen remodeler · Bathroom remodeler · Construction company · Concrete contractor · Fence contractor · Deck builder | general contractor, kitchen remodeler, bathroom remodel, foundation repair, basement waterproofing |
| [Painting](https://leadraft.co/leads/painters) | Painter | house painter, interior painting, exterior painting, cabinet painting |
| Flooring and interiors | Flooring contractor · Tile contractor · Countertop contractor · Insulation contractor · Cabinet maker | flooring installer, tile contractor, countertop installation |
| [Landscaping and outdoor](https://leadraft.co/leads/landscapers) | Landscaper · Lawn care service · Landscape designer · Tree service · Lawn sprinkler system contractor · Swimming pool contractor · Pool cleaning service | landscaper, lawn care service, tree removal, irrigation repair, pool builder |
| [Cleaning](https://leadraft.co/leads/cleaning-services) | House cleaning service · Janitorial service · Carpet cleaning service · Window cleaning service · Pressure washing service | house cleaning service, maid service, carpet cleaning, window cleaning, pressure washing |
| Restoration | Water damage restoration service · Fire damage restoration service · Waterproofing service | water damage restoration, mold removal, fire damage restoration |
| [Pest control](https://leadraft.co/leads/pest-control) | Pest control service | pest control, exterminator, termite treatment, wildlife removal |
| Security and locks | Locksmith · Emergency locksmith service · Security system supplier · Garage door supplier | locksmith, home security installation, garage door repair |
| [Moving](https://leadraft.co/leads/moving-companies) | Moving service · Moving and storage service · Junk removal service | movers, moving company, long distance movers, junk removal |
| [Solar](https://leadraft.co/leads/solar-installers) | Solar energy company · Solar energy system service · Solar panel maintenance service | solar installer, solar panel installation, solar company |
| Handyman and repair | Handyman/Handywoman/Handyperson · Appliance repair service · Chimney sweep | handyman, appliance repair, chimney sweep |

### Health and medical[#](#health-and-medical)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Dental](https://leadraft.co/leads/dentists) | Dentist · Cosmetic dentist · Pediatric dentist · Orthodontist · Endodontist · Periodontist · Oral surgeon · Dental clinic · Dental implants provider · Emergency dental service | dentist, cosmetic dentist, orthodontist, dental implants provider, emergency dentist |
| [Chiropractic](https://leadraft.co/leads/chiropractors) | Chiropractor | chiropractor, spinal adjustment, back pain clinic |
| [Physical therapy](https://leadraft.co/leads/physical-therapists) | Physical therapist · Physical therapy clinic · Sports medicine clinic · Occupational therapist · Sports massage therapist | physical therapy clinic, physical therapist, sports injury clinic |
| [Med spa and aesthetics](https://leadraft.co/leads/med-spas) | Medical spa · Skin care clinic · Laser hair removal service · Dermatologist · Weight loss service | medical spa, med spa, botox, laser hair removal service, weight loss clinic |
| Eyes and ears | Optometrist · Ophthalmologist · Eye care center · Optician · Audiologist | optometrist, eye doctor, audiologist, hearing aids |
| Primary and urgent care | Urgent care center · Medical clinic · Family practice physician · Pediatrician | urgent care, family doctor, walk-in clinic |
| Mental health | Psychologist · Counselor · Mental health service · Psychotherapist | therapist, counseling, psychologist |
| Home care | Home health care service | home health care, in-home care, senior care |
| [Veterinary](https://leadraft.co/leads/veterinarians) | Veterinarian · Animal hospital · Emergency veterinarian service · Pet groomer · Dog trainer | veterinarian, animal hospital, emergency vet, dog grooming |

### Legal and financial[#](#legal-and-financial)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Law firms](https://leadraft.co/leads/law-firms) | Law firm · Lawyer · Personal injury attorney · Family law attorney · Estate planning attorney · Bankruptcy attorney · Immigration attorney · Criminal justice attorney · Employment attorney · Real estate attorney | law firm, personal injury attorney, family law attorney, estate planning attorney, dui lawyer |
| [Accounting and tax](https://leadraft.co/leads/accountants) | Accountant · Certified public accountant · Tax preparation service · Tax consultant · Bookkeeping service · Payroll service | accounting firm, cpa, tax preparation service, bookkeeping service |
| [Financial advice](https://leadraft.co/leads/financial-advisors) | Financial planner · Financial consultant · Investment service | financial advisor, financial planner, wealth management |
| [Insurance](https://leadraft.co/leads/insurance-agencies) | Insurance agency · Insurance broker · Auto insurance agency · Home insurance agency · Life insurance agency · Health insurance agency | insurance agency, insurance agent, auto insurance, life insurance |
| Lending | Mortgage broker · Mortgage lender · Loan agency · Credit counseling service | mortgage broker, mortgage lender, business loans |

### Beauty and wellness[#](#beauty-and-wellness)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Hair](https://leadraft.co/leads/hair-salons) | Hair salon · Beauty salon · Barber shop · Hair extension technician | hair salon, barber shop, hair extensions, blowout bar |
| [Nails](https://leadraft.co/leads/nail-salons) | Nail salon | nail salon, manicure, gel nails |
| Lashes, brows and skin | Eyelash salon · Permanent make-up clinic · Waxing hair removal service · Skin care clinic | eyelash salon, eyebrow bar, microblading service, waxing |
| Spa and bodywork | Day spa · Spa · Massage therapist · Massage spa · Wellness center | day spa, massage therapist, wellness center |
| Body art and other | Tattoo shop · Body piercing shop · Tanning salon · Make-up artist | tattoo shop, piercing, spray tan, makeup artist |

### Fitness[#](#fitness)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Gyms](https://leadraft.co/leads/gyms) | Gym · Fitness center | gym, 24 hour gym, crossfit gym, fitness center |
| Studios | Yoga studio · Pilates studio · Dance school | yoga studio, pilates studio, barre studio, spin studio, dance studio |
| Combat sports | Martial arts school · Boxing gym · Kickboxing school · Karate school · Taekwondo school · Judo school | martial arts school, boxing gym, brazilian jiu jitsu school |
| Coaching | Personal trainer | personal trainer, fitness coach |
| Youth and facilities | Gymnastics center · Swimming school · Rock climbing gym · Tennis club · Golf course | swim school, gymnastics, climbing gym |

### Food and hospitality[#](#food-and-hospitality)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Restaurants](https://leadraft.co/leads/restaurants) | Restaurant · Pizza restaurant · Mexican restaurant · Italian restaurant · Chinese restaurant · Thai restaurant · Indian restaurant · Sushi restaurant · Steak house · Seafood restaurant · Barbecue restaurant · Hamburger restaurant · Breakfast restaurant · Fine dining restaurant · Fast food restaurant · Vegan restaurant | restaurant, plus each cuisine: pizza restaurant, mexican restaurant, sushi restaurant, food truck |
| [Coffee](https://leadraft.co/leads/coffee-shops) | Coffee shop · Cafe · Espresso bar · Tea house · Juice shop | coffee shop, cafe, espresso bar |
| Bakeries and desserts | Bakery · Cake shop · Donut shop · Ice cream shop | bakery, cake shop, donuts |
| [Bars](https://leadraft.co/leads/bars) | Bar · Cocktail bar · Pub · Sports bar · Wine bar · Brewery · Winery · Distillery · Night club | cocktail bar, sports bar, brewery, wine bar |
| Catering | Caterer | catering service, event catering |
| [Lodging](https://leadraft.co/leads/hotels) | Hotel · Motel · Inn · Bed & breakfast · Resort hotel | hotel, boutique hotel, bed and breakfast, motel |

### Auto[#](#auto)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Repair](https://leadraft.co/leads/auto-repair-shops) | Auto repair shop · Mechanic · Car repair and maintenance service · Transmission shop · Brake shop · Muffler shop · Oil change service · Auto electrical service | auto repair shop, mechanic, transmission repair service, brake shop, oil change |
| Body and glass | Auto body shop · Auto glass shop · Auto restoration service · Auto upholsterer | auto body shop, collision repair service, windshield replacement |
| Tires | Tire shop · Wheel alignment service | tire shop, wheel alignment |
| Cleaning and cosmetic | Car detailing service · Car wash · Window tinting service | car detailing service, ceramic coating service, window tinting |
| Specialist vehicles | Truck repair shop · Diesel engine repair service · RV repair shop · Motorcycle repair shop | truck repair shop, diesel mechanic, rv repair, mobile mechanic |
| [Sales and recovery](https://leadraft.co/leads/car-dealerships) | Car dealer · Used car dealer · Truck dealer · Motorcycle dealer · Boat dealer · Towing service · Car rental agency | car dealership, used cars, towing service |
| Inspection | Smog inspection station | smog check, emissions testing |

### Real estate[#](#real-estate)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Agents and brokerages](https://leadraft.co/leads/real-estate-agents) | Real estate agency · Real estate agent · Commercial real estate agency · Real estate consultant | realtor, real estate agent, real estate brokerage, commercial real estate agency |
| [Rentals and management](https://leadraft.co/leads/property-management-companies) | Property management company · Apartment rental agency · Vacation home rental agency · Real estate rental agency | property management company, vacation rental agency, hoa management company |
| Transaction services | Home inspector · Title company · Escrow service · Real estate appraiser · Land surveyor · Mortgage broker | home inspector, title company, real estate appraiser |
| Development | Home builder · Custom home builder · Real estate developer | home builder, custom home builder, property developer |

### Professional and B2B services[#](#professional-and-b2b-services)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| Marketing and creative | Marketing agency · Internet marketing service · Advertising agency · Public relations firm · Website designer · Graphic designer · Video production service · Copywriting service | digital marketing agency, seo agency, web design company, video production company |
| Technology | Computer support and services · Computer repair service · Software company · Web hosting company · Telecommunications service provider | managed it service provider, it support, cybersecurity service, voip provider |
| People | Employment agency · Temp agency · Recruiter · Executive search firm · Human resource consulting | staffing agency, recruitment agency, executive search |
| Advisory | Business management consultant · Consultant · Business development service | management consultant, business coach |
| Design and technical | Architect · Interior designer · Civil engineer · Structural engineer | architect, interior designer, structural engineer |
| Office and print | Print shop · Sign shop · Courier service | print shop, sign company, courier |
| Commercial services | Janitorial service · Security guard service · Fire protection service · Waste management service · Dumpster rental service · Snow removal service | commercial cleaning service, office cleaning service, security guard service, dumpster rental service |

### Events, childcare and community[#](#events-childcare-and-community)

Scroll horizontally if needed →

| Trade | Google categories | Searches that find them |
| --- | --- | --- |
| [Venues](https://leadraft.co/leads/wedding-venues) | Wedding venue · Event venue · Banquet hall | wedding venue, event venue, banquet hall |
| Planning and capture | Wedding planner · Event planner · [Photographer](https://leadraft.co/leads/photographers) · Wedding photographer · Photography studio | wedding planner, event planner, wedding photographer, videographer |
| Suppliers | DJ service · Florist · Party equipment rental service · Limousine service · Bridal shop · Caterer | wedding dj, florist, party rental service, limousine service |
| [Childcare](https://leadraft.co/leads/daycares) | Day care center · Child care agency · Preschool · Montessori school | daycare, child care, preschool |
| [Churches](https://leadraft.co/leads/churches) | Church | church, plus the denomination |

## How do I turn a category list into a search plan?[#](#how-do-i-turn-a-category-list-into-a-search-plan)

Use a short, repeatable process for each trade:

1.  **Pick the categories** from the tables above that match your offer. Exclude the ones that don't buy from you (a web designer selling to dentists may skip Dental clinic chains).
2.  **Write the search list:** every category name, plus the two or three phrases customers type. For HVAC, that's around eight searches.
3.  **Localize the words** if you're outside the US: "solicitor" for UK law firms, "estate agent" for UK real estate.
4.  **Run every search in every part of the area**, not once per city, so the result cap doesn't cut you off.
5.  **Filter the results on category.** Keep the categories you picked, drop the rest, and dedupe by place ID.

The [Google Maps keyword generator](https://leadraft.co/tools/google-maps-keyword-generator) builds step 2 for any trade, and our [guide to building a local lead list](https://leadraft.co/blog/google-maps-lead-generation) covers what to do after step 5.

## FAQ[#](#faq)

### How many Google Maps business categories are there?[#](#how-many-google-maps-business-categories-are-there)

About 4,000. Google doesn't publish an official count, but third-party trackers counted 4,102 Google Business Profile categories as of February 17, 2026. Google adds, renames and removes categories regularly.

### What is the difference between a primary and a secondary category on Google Maps?[#](#what-is-the-difference-between-a-primary-and-a-secondary-category-on-google-maps)

Every Business Profile has one primary category that describes what the business is, for example Dentist. It can add up to 9 additional (secondary) categories for other things it is, such as Cosmetic dentist or Emergency dental service. The primary category is the one shown on the listing.

### Can I search Google Maps by category?[#](#can-i-search-google-maps-by-category)

Not directly. Google Maps has no category filter for search results. You search with words, and Google matches them against names, categories and other information about each business. Searching with the exact category name tends to return businesses filed under it.

### Why does searching one keyword miss businesses on Google Maps?[#](#why-does-searching-one-keyword-miss-businesses-on-google-maps)

Because businesses in the same trade choose different categories and names, and each search returns only about 120 results ranked for your exact words. An HVAC company may be filed as an Air conditioning contractor or a Heating contractor. Searching every category name and common synonym catches them.

### Are Google Places API types the same as Google Maps categories?[#](#are-google-places-api-types-the-same-as-google-maps-categories)

No. The Places API uses a few hundred place types such as plumber or roofing\_contractor, while Google Business Profile has about 4,000 categories. Many specific trades exist only as profile categories.

## Sources[#](#sources)

1.  Google Business Profile Help, [Create a bulk upload spreadsheet](https://support.google.com/business/answer/3370250?hl=en) ("You can add up to 9 additional categories").
2.  Google Business Profile Help, [Guidelines for representing your business on Google](https://support.google.com/business/answer/3038177?hl=en) (choosing categories; Google detecting categories from the web).
3.  Google Business Profile Help, [Manage your business category](https://support.google.com/business/answer/7249669?hl=en).
4.  Circleboom, [Complete list of Google Business Profile categories](https://circleboom.com/blog/complete-list-of-google-business-profile-categories/) (4,102 as of February 17, 2026; third-party count).
5.  Dalton Luka, [Google Business Profile categories, complete list](https://daltonluka.com/blog/google-my-business-categories) (category names checked against this list on October 31, 2026).
6.  Sterling Sky, [Google Business Profile category changes](https://www.sterlingsky.ca/google-my-business-category-changes/) (monthly log, US list).
7.  Google for Developers, [Place types (New)](https://developers.google.com/maps/documentation/places/web-service/place-types).
8.  Apify, [Google Places API limits](https://blog.apify.com/google-places-api-limits/) (about 120 listings per search).

## Lead lists for the trades in this article

-   [Restaurants email listLeadraft builds a list of restaurants from Google Maps for the area you choose: a city, a county, a ZIP code or a shape you draw.](https://leadraft.co/leads/restaurants)
-   [Bars email listLeadraft builds a list of bars from Google Maps for the area you choose: a city, a county, a ZIP code or a shape you draw.](https://leadraft.co/leads/bars)
-   [Dentists email listLeadraft builds a list of dental practices from Google Maps for the area you choose: a city, a county, a ZIP code or a shape you draw.](https://leadraft.co/leads/dentists)
-   [Cleaning services email listLeadraft builds a list of every kind of cleaning business from Google Maps for the area you choose: house cleaning and maid services, janitorial contractors, and carpet, window, pressure-washing and post-construction specialists.](https://leadraft.co/leads/cleaning-services)
-   [Gyms email listA gym email list built from Google Maps covers every gym, fitness center and boutique studio in the area you choose, from franchise clubs to one-room CrossFit boxes and yoga studios.](https://leadraft.co/leads/gyms)
-   [Plumbers email listLeadraft builds a list of plumbing companies from Google Maps for the area you choose: a city, a county, a ZIP code or a shape you draw.](https://leadraft.co/leads/plumbers)
-   [Lead lists for every industry](https://leadraft.co/leads)

## Keep reading

-   [
    
    November 3, 2026Guide
    
    ### Instant Data Scraper on Google Maps: how to use it, what it captures and its limits
    
    How to use the free Instant Data Scraper extension on Google Maps, step by step: what it captures, why it stops near 120 results with no emails, and when to upgrade.
    
    Read article
    
    ](https://leadraft.co/blog/instant-data-scraper-google-maps)
-   [
    
    October 31, 2026Guide
    
    ### Why Google Maps stops at 120 results, and how to get every business
    
    One Google Maps search stops at about 120 results and the Places API at 60. Why the cap misses businesses, and how tiling and keyword variants get the rest.
    
    Read article
    
    ](https://leadraft.co/blog/google-maps-120-results-limit)
-   [
    
    October 31, 2026Guide
    
    ### How to get a list of all businesses in your area (or by ZIP code)
    
    Free and paid ways to list every business in a city or ZIP code: Census counts, city license data, state filings, libraries, Google Maps, and how to check it.
    
    Read article
    
    ](https://leadraft.co/blog/list-of-businesses-in-my-area)

Last built: 2026-11-09