# What is lead enrichment? Definition and examples · Leadraft

URL: https://leadraft.co/glossary/lead-enrichment
Summary: Lead enrichment is adding missing data to a lead, such as emails, social links, categories or ratings, so it can be qualified and contacted.

Glossary · Lead generation · Last updated October 31, 2026

# Lead enrichment

Lead enrichment is adding missing data to a lead, such as emails, social links, categories or ratings, so it can be qualified and contacted.

**Also called:** Data enrichment, Contact enrichment.

A raw lead might be a business name and a city. Enrichment fills in what you need to act: website, verified email, phone, address, category, rating, review count, hours, social profiles, and fields such as which platform the website runs on.

Enrichment data comes from three kinds of source: the business's own public presence (its website and listings), third-party databases, and inference (pattern-guessed emails, estimated company size). The first is usually freshest and easiest to justify; inferred fields need to be labeled as guesses.

For local businesses, the most valuable enrichment is usually the email from the business's own website, verified, plus the fields that make a first line specific: review count for a reputation offer, missing website for a web design offer, category for trade-specific messaging.

Keep the source and date on every enriched field. Enrichment decays like any other data, and you'll want to know which fields to refresh first.

## Example

A list of 300 auto repair shops starts with names and phones. Enrichment adds websites for 240, emails for about half of those, Facebook and Yelp links, ratings and hours.

## In Leadraft

Each business comes with about 45 columns, including up to 5 emails with grade, role and source, phone, website and website platform, hours, rating and reviews, and links to 8 social networks.

## Related terms

-   [FirmographicsFirmographics are descriptive facts about a business, such as industry, location, size and age, used to segment and qualify B2B leads.](https://leadraft.co/glossary/firmographics)
-   [Email finderAn email finder is a tool that finds email addresses for a business or person, from websites, databases or pattern guesses, usually with verification.](https://leadraft.co/glossary/email-finder)
-   [Lead listA lead list is a set of businesses or people you plan to contact, with the fields needed to qualify them and reach them, such as email and phone.](https://leadraft.co/glossary/lead-list)
-   [Data decayData decay is the steady loss of accuracy in a lead list as people change jobs, businesses close or move, and email addresses stop working.](https://leadraft.co/glossary/data-decay)

## Further reading

-   [Emails in Leadraft](https://leadraft.co/product/emails)
-   [Does Google Maps show emails?](https://leadraft.co/blog/does-google-maps-show-emails)

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Last built: 2026-11-09