# What is local lead generation? · Leadraft

URL: https://leadraft.co/glossary/local-lead-generation
Summary: Local lead generation is finding and contacting businesses in a specific place, such as every dentist in a county, usually starting from Google Maps.

Glossary · Lead generation · Last updated October 31, 2026

# Local lead generation

Local lead generation is finding and contacting businesses in a specific place, such as every dentist in a county, usually starting from Google Maps.

**Also called:** Local business lead generation, Local prospecting.

Local lead generation is B2B prospecting where geography defines the market. Agencies selling websites, SEO or reviews, payments and POS providers, insurers, distributors and staffing firms all sell to businesses in a territory.

The workflow is consistent: define the trade and place, collect every business that fits (Google Maps is the most complete public source), clean the list by area, trade and duplicates, find emails on each business's website, verify them, and send small, relevant campaigns.

Coverage is the hidden problem. One Maps search shows a limited number of results, and one keyword misses businesses filed under other categories. Covering a city properly means many keywords across many small areas.

Local markets are finite. You can count them, which lets you plan volume, and you'll contact the same businesses again in future campaigns. That makes a shared suppression list and a light touch more important than in broad B2B, and makes new businesses opening in your area a valuable, recurring source.

## Example

A Tampa agency builds a list of every landscaper in Hillsborough County, emails the verified segment over a month, and then gets new landscapers as they appear each week.

## In Leadraft

Leadraft finds every business of a kind inside a place you choose, from Google Maps, finds and checks emails from each business's own site, and charges once per business, ever. Monitors repeat a search on a schedule and deliver only new businesses.

## Related terms

-   [B2B lead generationB2B lead generation is finding businesses that might buy your product or service, and starting conversations with the people who decide.](https://leadraft.co/glossary/b2b-lead-generation)
-   [Google Maps scrapingGoogle Maps scraping is automatically collecting business listing data, such as names, phones, websites and ratings, from Google Maps search results.](https://leadraft.co/glossary/google-maps-scraping)
-   [Polygon searchA polygon search finds businesses inside a shape you draw on a map, instead of a city name or a radius, so the results match your exact territory.](https://leadraft.co/glossary/polygon-search)
-   [Lead listA lead list is a set of businesses or people you plan to contact, with the fields needed to qualify them and reach them, such as email and phone.](https://leadraft.co/glossary/lead-list)
-   [Cold emailCold email is a one-to-one business email to someone you have no prior relationship with, sent to start a conversation about a specific offer.](https://leadraft.co/glossary/cold-email)

## Further reading

-   [Google Maps lead generation](https://leadraft.co/blog/google-maps-lead-generation)
-   [Monitors](https://leadraft.co/product/monitors)
-   [Industry lead lists](https://leadraft.co/leads)

## Every business on the map. Every email that works.

500 businesses and 50 checked emails a month, free. No card.

[Start free](https://app.leadraft.co/sign-up)

Last built: 2026-11-09