# Car Dealership Email List: New and Used Dealers, Verified

URL: https://leadraft.co/leads/car-dealerships
Summary: Build a car dealership email list for any city, county or ZIP: franchised and used car dealers, with emails from each dealer's own site, checked before sending.

Lead lists by industry · Last updated October 31, 2026

# Car dealership email list: every new and used car dealer in your area, with checked emails

Leadraft builds a list of car dealerships from Google Maps for the area you choose: a city, a county, a ZIP code or a shape you draw. Each dealer comes with its phone, website, address, rating, review count, hours and social profiles, plus up to 5 emails found on the dealer's own website. Every email is checked against the live mailbox and graded **Verified**, **Accept-all** or **Invalid**, and invalid ones are never exported.

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-   16,990franchised light-vehicle dealers in the US (2025)Source: NADA Data 2025 (full-year report)
-   21,910new car dealer establishments (NAICS 441110, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 441110 New Car Dealers, 441120 Used Car Dealers)
-   1.13 millionpeople employed at new car dealers (NAICS 441110, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 441110 New Car Dealers, 441120 Used Car Dealers)
-   25,147used car dealer establishments with paid employees (NAICS 441120, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 441110 New Car Dealers, 441120 Used Car Dealers)

## How big is the car dealership market?

The dealer market has two very different halves. Franchised new-car dealers are large: NADA counted 16,990 franchised light-vehicle dealers in 2025, and the Census Bureau counted 21,910 new car dealer establishments employing 1.13 million people in 2023 (the counts differ because one dealer can run several rooftops). Only 19% of new car establishments have fewer than 10 staff, and many belong to dealer groups that buy software and services centrally. Used car dealers are the opposite: about 25,100 establishments with employees, 87% with fewer than 10 staff, plus many small lots with no payroll. Texas (about 1,720 new and 2,550 used), California, Florida and New York have the most. At a franchised store, buying decisions sit with the general manager, the dealer principal and, for digital tools, the marketing or BDC (business development center) manager.

## How many car dealerships are there in each state?

California, Texas and Florida have the most. The Census Bureau counted 21,908 establishments in **New car dealers (NAICS 441110)** across 50 states (one withheld) in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

| Rank | State | Establishments (2023) | Share of US |
| --- | --- | --- | --- |
| 1 | California | 2,073 | 9.5% |
| 2 | Texas | 1,720 | 7.9% |
| 3 | Florida | 1,303 | 5.9% |
| 4 | New York | 1,130 | 5.2% |
| 5 | Pennsylvania | 1,046 | 4.8% |
| 6 | Illinois | 889 | 4.1% |
| 7 | Ohio | 873 | 4.0% |
| 8 | Michigan | 717 | 3.3% |
| 9 | North Carolina | 705 | 3.2% |
| 10 | Georgia | 618 | 2.8% |
| 11 | New Jersey | 586 | 2.7% |
| 12 | Virginia | 563 | 2.6% |
| 13 | Wisconsin | 553 | 2.5% |
| 14 | Indiana | 497 | 2.3% |
| 15 | Massachusetts | 488 | 2.2% |
| 16 | Washington | 488 | 2.2% |
| 17 | Missouri | 482 | 2.2% |
| 18 | Tennessee | 430 | 2.0% |
| 19 | Minnesota | 421 | 1.9% |
| 20 | Maryland | 379 | 1.7% |
| 21 | South Carolina | 366 | 1.7% |
| 22 | Alabama | 346 | 1.6% |
| 23 | Louisiana | 343 | 1.6% |
| 24 | Arizona | 342 | 1.6% |
| 25 | Colorado | 339 | 1.5% |
| 26 | Iowa | 326 | 1.5% |
| 27 | Oregon | 305 | 1.4% |
| 28 | Connecticut | 303 | 1.4% |
| 29 | Oklahoma | 297 | 1.4% |
| 30 | Kentucky | 291 | 1.3% |
| 31 | Kansas | 254 | 1.2% |
| 32 | Arkansas | 252 | 1.2% |
| 33 | Mississippi | 215 | 1.0% |
| 34 | Utah | 204 | 0.9% |
| 35 | Nebraska | 198 | 0.9% |
| 36 | New Hampshire | 163 | 0.7% |
| 37 | West Virginia | 160 | 0.7% |
| 38 | New Mexico | 139 | 0.6% |
| 39 | Maine | 135 | 0.6% |
| 40 | Idaho | 132 | 0.6% |
| 41 | Montana | 119 | 0.5% |
| 42 | Nevada | 118 | 0.5% |
| 43 | South Dakota | 113 | 0.5% |
| 44 | North Dakota | 83 | 0.4% |
| 45 | Delaware | 82 | 0.4% |
| 46 | Vermont | 82 | 0.4% |
| 47 | Hawaii | 78 | 0.4% |
| 48 | Rhode Island | 67 | 0.3% |
| 49 | Wyoming | 60 | 0.3% |
| 50 | Alaska | 35 | 0.2% |

Source: [US Census Bureau, County Business Patterns 2023 (state file)](https://www.census.gov/programs-surveys/cbp/data/datasets.html), all legal forms.

## What's in a car dealership lead list

Every row is one car dealership business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for car dealerships:

| Field | Why it matters for car dealerships |
| --- | --- |
| **email + grade** | Dealer websites often publish sales@ or internet@ addresses that feed a CRM's lead routing (ADF/XML intake), so a message may land in a queue rather than with a person. The grade shows whether the mailbox is confirmed (**Verified**) or the domain accepts everything (**Accept-all**, a maybe). |
| **emails (up to 5, with role and source)** | Franchised dealer sites often list sales, service, parts and finance contacts separately, sometimes by name on a staff page. Role and source let you write to the right department instead of the general lead inbox. |
| **category / categories** | Separates franchised brand dealers ("Toyota dealer", "Ford dealer") from used car lots, truck, RV and motorcycle dealers. A floor-plan lender and a reconditioning shop want different subsets. |
| **website + website\_platform** | Franchised dealers mostly use dealer website platforms; independents use everything from those to a Facebook page. The website column also lets you group rooftops that belong to one dealer group. |
| **rating + reviews** | Dealers watch their reviews closely, and review count is a fair proxy for volume. Low-rated stores are the natural targets for reputation and customer experience tools. |
| **hours** | Sales and service often keep different hours. It tells you when the showroom is quiet and whether the store opens Sundays (restricted by law in some states). |
| **phone** | The main number usually reaches a receptionist or BDC. Ask for the right manager by title, by hand, and follow TCPA rules for calls and texts. |
| **facebook / instagram / youtube** | Dealers spend on social and video. An inactive channel is a talking point for video and social agencies. |

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a [sample export](https://leadraft.co/sample/leadraft-sample.csv).

## Search terms that find every car dealership

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

**Search terms:** car dealer, car dealership, new car dealer, used car dealer, pre-owned car dealer, auto dealer, toyota dealer, ford dealer, chevrolet dealer, honda dealer, nissan dealer, hyundai dealer, kia dealer, jeep dealer, subaru dealer, bmw dealer, mercedes-benz dealer, luxury car dealer, truck dealer, buy here pay here dealer, certified pre-owned dealer, electric vehicle dealer, classic car dealer, commercial truck dealer, rv dealer, motorcycle dealer.

**Google Maps categories:** Car dealer, Used car dealer, Toyota dealer, Ford dealer, Chevrolet dealer, Honda dealer, Nissan dealer, Hyundai dealer, Truck dealer, Motorcycle dealer, RV dealer.

Leadraft includes these in its [Auto keyword pack](https://leadraft.co/keyword-packs#auto) (61 terms), and suggests more in your country's vocabulary when you type a trade.

## Who sells to car dealerships, and what works

-   **Dealer software (CRM, DMS add-ons, digital retailing, chat).** Pitch the BDC or internet sales manager on response time to web leads and appointment show rate. Know that many stores are tied to their DMS and CRM by contract, so ask what they run first.
-   **Automotive marketing and SEO agencies.** Franchised stores already have agencies, so lead with something specific: weak inventory pages, missing Google Business Profile posts, or fewer reviews than the competing brand store nearby.
-   **Reconditioning, detailing and transport vendors.** Used car managers care about days to frontline-ready. Paintless dent repair, detail, glass and car-hauling firms sell on turn time.
-   **Floor-plan lenders, warranty and F&I product providers.** Independent used car dealers are the biggest opportunity: fewer existing relationships, owner decides. Segment by used car category and review count.
-   **Recruiters and training firms.** Salesperson and technician turnover is a constant cost. Offer the general manager a concrete hiring or training plan.

## How to segment and qualify a car dealership list

### Franchised vs independent

Brand categories ("Ford dealer") mean franchised stores; "Used car dealer" means independents or a franchise's pre-owned lot. They buy completely differently.

### Dealer groups

Group rows by website domain or brand-name pattern. A group with ten rooftops buys at the group level, so contact the group's head office once instead of each store.

### By brand

Search brand-specific terms to build a list of, say, every Honda dealer in a region. Brand matters for OEM-certified programs and for agencies that specialize in one brand.

### Buy here pay here

BHPH dealers finance in-house and buy GPS trackers, collections software and payment tools. Search the term directly.

### Truck, RV, powersports

Commercial truck, RV and motorcycle dealers are separate lists with their own vendors. Search them separately and keep the categories apart.

## How to reach car dealerships

### Expect lead routing

A sales@ address on a dealer site often feeds the CRM and may trigger an automated reply. That's not a bounce. For B2B pitches, prefer named or department addresses from the staff page when the list has them, and use the phone to ask for the right manager.

### Avoid month-end and Saturdays

The last days of the month are about hitting manufacturer targets, and Saturdays are the busiest sales day. Early in the month, Tuesday to Thursday mornings, is when managers have time.

### Talk in their numbers

Dealers think in units, gross per unit, lead response time, appointment show rate and days in inventory. One credible number beats a paragraph of features.

### Follow CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out you honor. Dealers know the TCPA well because it applies to their own customer texting, so dial by hand and never text without consent. See our [cold email laws guide](https://leadraft.co/blog/cold-email-laws) and get legal advice for your setup.

## How to find car dealership leads: build the list in four steps

1.  **Choose the place.** A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
2.  **Search every variant.** Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
3.  **Preview before you pay.** The free preview shows real businesses already found there, with emails masked.
4.  **Export or push.** Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

## Car dealerships lead lists: questions

How many car dealerships are there in the US?

NADA counted 16,990 franchised light-vehicle dealers in its 2025 full-year report. The Census Bureau counted 21,910 new car dealer establishments and 25,147 used car dealer establishments with paid employees in 2023 (County Business Patterns, NAICS 441110 and 441120). The numbers differ because a dealer can operate several rooftops, and Census counts each location.

Can I get a car dealership email list for a specific city or state?

Yes. Pick a city, county or ZIP code, draw an area, set a radius or upload a KML file. Leadraft keeps dealers inside your area (or inside plus nearby, if you choose), and you aren't charged for businesses outside it.

Are the emails verified?

Each email is checked against the dealer's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the dealer's own website, with the page they were found on.

How much does a car dealership email list cost?

Leadraft charges one business credit per dealer, once, and one checked-email credit per verified email you take out. Texas had about 1,720 new car and 2,550 used car dealer establishments with employees in 2023 (Census), around 4,300 in total. That list fits the Starter plan ($19: 25,000 businesses and 1,000 checked emails a month); for up to 5,000 verified emails at once, use Growth ($49). The Free plan (500 businesses, 50 checked emails) is enough to test one metro.

Can I separate franchised dealers from used car lots?

Yes. Google Maps files franchised stores under brand categories such as "Ford dealer" or "Toyota dealer" and independents under "Used car dealer". Filter by category in the leads table, or search brand terms only.

Why did my email get an automatic reply?

Many dealers route their website sales address into a CRM that answers every message automatically, as if you were a car shopper. It means the mailbox works. For vendor pitches, a department or named address, or a call asking for the right manager, gets further.

## Sources

1.  1.[US Census Bureau, County Business Patterns 2023 (NAICS 441110 New Car Dealers, 441120 Used Car Dealers)](https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html) · US and state files, establishments with paid employees, released 2025.
2.  2.[NADA Data 2025 (full-year report)](https://www.nada.org/nadadata) · "The nation's 16,990 franchised light-vehicle dealers sold 16.2 million light-duty vehicles."
3.  3.[FTC: CAN-SPAM Act, a compliance guide for business](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business)
4.  4.[FCC: Stop unwanted robocalls and texts (TCPA consent rules)](https://www.fcc.gov/consumers/guides/stop-unwanted-robocalls-and-texts)

## See the car dealerships in your area, free

Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.

[Start free](https://app.leadraft.co/sign-up)

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Last built: 2026-11-09