# Therapist Email List: Counselors and Psychologists, Verified

URL: https://leadraft.co/leads/therapists
Summary: Build a therapist email list for any city, county or ZIP: counselors, psychologists and therapy practices on Google Maps, with emails from each site, checked.

Lead lists by industry · Last updated November 3, 2026

# Therapist email list: every counseling and therapy practice in your area, with checked emails

Leadraft builds a list of mental health practices from Google Maps for the area you choose: licensed counselors, marriage and family therapists, psychologists, group practices and counseling centers. Each practice comes with its phone, website, address, rating, hours and social profiles, plus up to 5 emails found on the practice's own website. Every email is checked against the live mailbox and graded **Verified**, **Accept-all** or **Invalid**, and invalid ones are never exported.

[See pricing](https://leadraft.co/pricing)[Start free](https://app.leadraft.co/sign-up)

-   46,513offices of mental health practitioners (except physicians) with paid employees (NAICS 621330, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 621330, Offices of Mental Health Practitioners (except Physicians))
-   533,400substance abuse, behavioral disorder and mental health counselor jobs in the US (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Substance Abuse, Behavioral Disorder, and Mental Health Counselors
-   6,953mental health practitioner offices in California, the largest state (NAICS 621330, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 621330, Offices of Mental Health Practitioners (except Physicians))

## How big is the therapist market?

Therapy is one of the most fragmented trades in healthcare. The Census Bureau counted 46,513 offices of mental health practitioners (psychologists, counselors, therapists and social workers, not psychiatrists) with paid employees in 2023, led by California (6,953), Florida (3,752), Texas (2,877), New York (2,864), Illinois (2,532) and Colorado (1,923). That count leaves out the very large number of solo practitioners with no employees, so Google Maps shows many more practices than Census. Group practices with several clinicians are growing, and some have been rolled up into regional groups. Solo therapists decide everything themselves, are short on time between sessions, and are careful about privacy. Many now see clients mostly by telehealth, and some keep a Maps listing for an office they rarely use.

## How many therapists are there in each state?

California, Florida and Texas have the most. The Census Bureau counted 46,513 establishments in **Offices of mental health practitioners (except physicians) (NAICS 621330)** across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

| Rank | State | Establishments (2023) | Share of US |
| --- | --- | --- | --- |
| 1 | California | 6,953 | 14.9% |
| 2 | Florida | 3,752 | 8.1% |
| 3 | Texas | 2,877 | 6.2% |
| 4 | New York | 2,864 | 6.2% |
| 5 | Illinois | 2,532 | 5.4% |
| 6 | Colorado | 1,923 | 4.1% |
| 7 | Georgia | 1,429 | 3.1% |
| 8 | Pennsylvania | 1,387 | 3.0% |
| 9 | North Carolina | 1,365 | 2.9% |
| 10 | Virginia | 1,356 | 2.9% |
| 11 | Washington | 1,348 | 2.9% |
| 12 | Michigan | 1,252 | 2.7% |
| 13 | New Jersey | 1,062 | 2.3% |
| 14 | Oregon | 1,045 | 2.2% |
| 15 | Arizona | 1,027 | 2.2% |
| 16 | Minnesota | 973 | 2.1% |
| 17 | Ohio | 880 | 1.9% |
| 18 | Indiana | 859 | 1.8% |
| 19 | Maryland | 852 | 1.8% |
| 20 | Utah | 843 | 1.8% |
| 21 | Massachusetts | 822 | 1.8% |
| 22 | Missouri | 587 | 1.3% |
| 23 | Wisconsin | 574 | 1.2% |
| 24 | Nebraska | 531 | 1.1% |
| 25 | Louisiana | 469 | 1.0% |
| 26 | Arkansas | 466 | 1.0% |
| 27 | Oklahoma | 448 | 1.0% |
| 28 | Nevada | 446 | 1.0% |
| 29 | Kentucky | 445 | 1.0% |
| 30 | Connecticut | 444 | 1.0% |
| 31 | Iowa | 432 | 0.9% |
| 32 | Tennessee | 405 | 0.9% |
| 33 | Kansas | 388 | 0.8% |
| 34 | Montana | 385 | 0.8% |
| 35 | South Carolina | 346 | 0.7% |
| 36 | Idaho | 333 | 0.7% |
| 37 | Alabama | 285 | 0.6% |
| 38 | New Mexico | 240 | 0.5% |
| 39 | Maine | 227 | 0.5% |
| 40 | Hawaii | 210 | 0.5% |
| 41 | Rhode Island | 182 | 0.4% |
| 42 | Mississippi | 179 | 0.4% |
| 43 | District of Columbia | 138 | 0.3% |
| 44 | North Dakota | 137 | 0.3% |
| 45 | Delaware | 128 | 0.3% |
| 46 | Alaska | 125 | 0.3% |
| 47 | Wyoming | 121 | 0.3% |
| 48 | West Virginia | 120 | 0.3% |
| 49 | New Hampshire | 115 | 0.2% |
| 50 | Vermont | 106 | 0.2% |
| 51 | South Dakota | 100 | 0.2% |

Source: [US Census Bureau, County Business Patterns 2023 (state file)](https://www.census.gov/programs-surveys/cbp/data/datasets.html), all legal forms.

## What's in a therapist lead list

Every row is one therapist business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for therapists:

| Field | Why it matters for therapists |
| --- | --- |
| **category / categories** | Splits psychologists, counselors, family therapists and mental health clinics from psychiatrists (physicians) and addiction treatment centers. Testing tools sell to psychologists; billing and EHR tools to everyone who takes insurance. |
| **email + grade** | Solo therapists often publish one practice address, sometimes on a free email provider (the free\_provider column flags it). **Verified** means the mailbox exists; **Accept-all** means the domain takes any address, so treat it as a maybe. |
| **emails (up to 5, with role and source)** | Group practices often list an intake address plus one per clinician. The intake or office address is usually the one a practice owner reads for business. |
| **website + website\_platform** | Many solo practices run on a simple template site. The platform column shows who is on a basic builder, which matters for website and SEO offers. |
| **business (name)** | Solo practices are often named after the therapist, while group practices use a brand name with "counseling" or "wellness". The name is a quick way to tell solos from groups. |
| **address** | Several practitioners often share one suite or building. Grouping by address helps you spot shared offices and group practices. |
| **phone** | Many therapists don't answer during sessions and return calls between them. Leave a short message, and follow the TCPA: a solo practice number is often a cell phone. |

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a [sample export](https://leadraft.co/sample/leadraft-sample.csv).

## Search terms that find every therapist

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

**Search terms:** therapist, counselor, counseling services, mental health counselor, licensed professional counselor, psychotherapist, psychologist, clinical psychologist, marriage and family therapist, couples therapist, marriage counselor, family counseling, child therapist, teen counseling, anxiety therapist, depression therapist, trauma therapist, EMDR therapy, grief counseling, addiction counselor, substance abuse counseling, eating disorder therapist, play therapy, group practice, mental health clinic, behavioral health.

**Google Maps categories:** Psychotherapist, Psychologist, Counselor, Mental health clinic, Mental health service, Family counselor, Marriage counselor, Addiction treatment center, Psychiatrist.

Leadraft includes these in its [Health & medical keyword pack](https://leadraft.co/keyword-packs#health-medical) (74 terms), and suggests more in your country's vocabulary when you type a trade.

## Who sells to therapists, and what works

-   **Therapy practice software (EHR, scheduling, billing).** Notes, scheduling, telehealth and insurance billing. Pitch time back between sessions and fewer claim problems, and lead with HIPAA safeguards and a business associate agreement, because therapists ask first.
-   **Insurance billing and credentialing services.** Credentialing with insurance panels is slow and frustrating. Offer a clear number: days to get on a panel, or claims recovered per month.
-   **Marketing and website agencies for therapists.** Clients search "therapist near me" and specialties like "couples counseling". Show the practice how it appears for its specialty in its city.
-   **Continuing education and training providers.** Licensed clinicians need continuing education hours. Segment by category and specialty terms (EMDR, play therapy, trauma) and lead with the hours and credential your course offers.
-   **Office space and group practice builders.** Therapy office landlords and group practices recruiting clinicians look for solo practices nearby. Use the address column to find clusters, and keep the message respectful.

## How to segment and qualify a therapist list

### Solo vs group practice

Practice names that are a person's name usually mean a solo practice. Brand names with several clinicians and an intake address are group practices, which buy more seats and decide through an owner or practice manager.

### By license type

Use categories and search terms to separate psychologists, counselors and family therapists. Testing tools, CE courses and insurance panels differ by license.

### By specialty

Search couples, child and teen, trauma, EMDR, eating disorders and addiction terms separately. Specialty lists make for sharper outreach and fit specialty vendors.

### Therapists vs psychiatrists and treatment centers

Psychiatrists are physicians and addiction treatment centers are licensed facilities. Use the category column to keep them out of a therapist list, or keep them as separate segments.

### Weak online presence

Practices with no website, a free email address or very few reviews are the clearest leads for websites, SEO and directory listings.

## How to reach therapists

### Be brief and respectful

Therapists work in 50-minute blocks and read email between sessions. Keep the first message to a few lines, name the practice and one specific detail, and make it easy to say no.

### Lead with privacy

Emailing a practice's business address about a product is B2B marketing and doesn't involve client information, so HIPAA isn't the rule that governs it. But privacy is the first question any therapist asks about a product. If yours touches client data, say how it's protected and whether you sign a business associate agreement.

### Time it around sessions

Many therapists see clients late afternoon and evening, and take Friday off. Mid-morning Tuesday to Thursday is a good window for emails and calls.

### CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Solo practice numbers are often cell phones, so calls and texts fall under the TCPA: dial by hand and don't send marketing texts without consent. Read our [cold email laws guide](https://leadraft.co/blog/cold-email-laws) and get legal advice for your setup.

## How to find therapist leads: build the list in four steps

1.  **Choose the place.** A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
2.  **Search every variant.** Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
3.  **Preview before you pay.** The free preview shows real businesses already found there, with emails masked.
4.  **Export or push.** Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

## Therapists lead lists: questions

How many therapists are there in the US?

The BLS counts 533,400 substance abuse, behavioral disorder and mental health counselor jobs (2025), and that leaves out psychologists and marriage and family therapists. The Census Bureau's County Business Patterns counted 46,513 offices of mental health practitioners with paid employees in 2023 (NAICS 621330). Solo practices with no employees aren't in that count, so Google Maps shows many more.

How do I find therapist leads?

Pick a city, county, ZIP or a shape you draw and search therapy terms (therapist, counselor, psychologist, marriage and family therapist, plus specialties). Leadraft keeps only practices inside your area, finds emails on each practice's own website, checks them, and lets you export or push them to your sending tool.

Does the list include telehealth-only therapists?

Only if they have a Google Maps listing. Leadraft builds the list from Google Maps, so therapists with no listing and no office address won't appear.

Does HIPAA apply to emailing therapists?

Emailing a practice about your product is business-to-business marketing and doesn't involve client health information, so HIPAA isn't the rule that governs it. CAN-SPAM applies to the email itself. If your product handles client data, the practice will expect HIPAA safeguards and usually a business associate agreement. This isn't legal advice.

How much does a therapist email list cost?

Leadraft charges one business credit per practice, once, and one checked-email credit per verified email you take out. California has 6,953 mental health practitioner offices with employees (Census 2023), and Google Maps will show more solo practices than that. A California-wide list fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails); if you want 4,000 verified emails, Growth ($49, 5,000 checked emails) covers it in one month. The Free plan gives you 500 businesses and 50 checked emails to test a city first.

Do you include therapists' personal emails?

No. Leadraft lists businesses, not people. You get the emails each practice publishes on its own website, with the role and the page each was found on. For solo practices, that published address is often the therapist's own practice email.

## Sources

1.  1.[US Census Bureau, County Business Patterns 2023 (NAICS 621330, Offices of Mental Health Practitioners (except Physicians))](https://www.census.gov/data/datasets/2023/econ/cbp/2023-cbp.html) · US and state files, establishments with paid employees, released 2025. Solo practitioners without employees are not included.
2.  2.[US Bureau of Labor Statistics, Occupational Outlook Handbook: Substance Abuse, Behavioral Disorder, and Mental Health Counselors](https://www.bls.gov/ooh/community-and-social-service/substance-abuse-behavioral-disorder-and-mental-health-counselors.htm) · 533,400 jobs in 2025, across all settings.
3.  3.[FTC: CAN-SPAM Act, a compliance guide for business](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business)
4.  4.[FCC: Stop unwanted robocalls and texts (TCPA consent rules)](https://www.fcc.gov/consumers/guides/stop-unwanted-robocalls-and-texts)
5.  5.[HHS: The HIPAA Privacy Rule](https://www.hhs.gov/hipaa/for-professionals/privacy/index.html)

## See the therapists in your area, free

Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.

[Start free](https://app.leadraft.co/sign-up)

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Last built: 2026-11-09