Apify pricing explained: what 10,000 Google Maps leads really cost

On Apify, 10,000 Google Maps places cost $30 on the Starter plan with Apify's own Google Maps Scraper, as of November 2026. Add emails from each business's website and it's about $46. Apify doesn't verify those website emails, so budget about $15 more for a verifier if 5,000 emails come back. The price per place drops on bigger plans ($2 per 1,000 on Scale, $1.50 on Business), but those plans cost $199 and $999 a month, so they only pay off at volume.

The rest of this page explains how Apify bills, lists every Google Maps add-on by plan, works through four 10,000-lead examples, and covers the costs people miss.

Disclosure: Leadraft wrote this, and we make a competing tool (covered at the end). Every Apify price below comes from Apify's own pages, checked in November 2026 and linked in the Sources. Apify changes prices, so check the actor's Pricing tab before you run.

How does Apify pricing work?#

You pay a monthly plan that includes the same amount of prepaid usage, and every actor run draws on that usage. Above it, you pay the overage on your next invoice, up to a limit you set.

Two kinds of actor pricing exist in the Apify Store:

• Pay per event. The developer sets a fixed price for events such as "place scraped" or "review scraped". Apify's Google Maps Scraper works this way, and its page says you're "not charged for the Apify platform usage", only the events.
• Pay per usage. You pay for what the run consumes: compute units ($0.20 per CU on Free and Starter), proxies, storage and data transfer. Some pay-per-event actors also charge usage, so read each actor's pricing section.

Your plan also sets your Apify Store discount tier: none on Free, Bronze on Starter, Silver on Scale, Gold on Business. Each actor that supports discounts has a price per tier, which is why the same place costs $4 per 1,000 on one plan and $1.50 on another.

What are Apify's plans?#

There are four self-serve plans plus Enterprise, priced as of November 2026.

Three rules from Apify's pricing page shape your bill:

1. Included usage expires. "Unused usage credits are not rolled over to the next billing cycle." Use it or lose it.
2. Overage has a ceiling you set. On Starter, the usage limit you can set is at most $100 a month, per Apify's own example.
3. Free stops at $5. Free accounts are blocked until the next monthly cycle once the $5 is gone.

What does the Google Maps Scraper charge per event?#

The base event is $3 per 1,000 places on Starter. Every add-on is a separate event with its own price. These are the prices on the actor's Pricing tab as of November 2026, converted to per 1,000.

What each add-on does:

• Company contacts enrichment visits the business website and pulls emails, phones and social links. Apify's help article says places without a website carry no extra fee.
• Business leads enrichment returns named people at the business: full name, job title, work email, LinkedIn profile.
• Email verification only checks business-leads emails. It charges for valid, invalid and disposable results, and not for catch-all, unknown or error results.
• Filters (category, title match, minimum stars, website, skip closed) are charged per place, per filter.
• Actor start is $0.00005 per GB of memory per run, which rounds to nothing.

Apify also publishes a separate Google Maps Email Extractor actor, with contacts enrichment switched on by default. Its Starter prices are $4 per 1,000 places plus $2 per 1,000 for contacts, so it's dearer than running the main scraper with the contacts add-on.

How much do 10,000 Google Maps leads cost on Apify?#

Between $30 and about $107 on Starter, depending on what you switch on. Here are four common setups.

Assumptions (ours, for the arithmetic): one month, 10,000 places, 8,000 with a website, 5,000 company emails found. All prices are Starter rates.

How the plan fee fits in: Starter's $19 covers the first $19 of events. Setup B is $46 of events, so you pay the $19 fee plus $27 of overage, $46 in total. The plan fee isn't added on top.

The 4,000 named people in setup D is an assumption too. How many leads a small local business returns depends on whether its staff have public profiles, and many single-location businesses have none. Run a test on your own trade before you budget for it.

The same 10,000 places on the Free plan would cost $40 in places alone, eight times the $5 allowance, so Free can't do it. On Scale, setup B is $32 of events, but you pay the $199 fee.

Which Apify plan is cheapest for your volume?#

Starter, until your monthly events pass about $100. After that you need Scale, and Business only pays off at roughly 300,000 places a month.

Using setup B (places plus website emails, 80% of places with a site):

The decision rule: Starter costs $4.60 per 1,000 places in this setup, Scale $3.20 and Business about $2.34. On Apify, the cheapest plan is the one whose fee your usage will fill. Paying yearly takes 10% off each fee.

What hidden costs should you plan for?#

The per-place price is clear. The total is what surprises people. These are the costs that aren't in the headline.

1. Verifying website emails. The verification add-on only covers business-leads emails. The info@ and office@ addresses from company contacts enrichment need an outside verifier. See best email verifiers for prices per 1,000.
2. Catch-all results. Many small-business mail servers accept every address, so a verifier can't confirm the mailbox. Apify doesn't charge for catch-all results, but they're still a maybe you'll have to decide on (catch-all emails explained).
3. Filters stack. Two filters on 10,000 places is $20 on Starter. Filtering in your spreadsheet afterwards is free.
4. Reviews pull in place details. The actor says the additional details charge applies to every place you scrape reviews for, on top of the per-review price.
5. Re-runs charge again. Each run charges for every place it returns. Re-running a city next month, or overlapping two polygons in separate runs, pays for the same business twice. Dedupe is up to you.
6. Included usage expires. If you scrape in bursts, a $199 month you don't use is $199 gone.
7. Free-tier add-on prices. On Free, business leads, verification and social profiles are $0.10 each, $100 per 1,000. Don't test those add-ons at volume on Free.
8. Other actors price differently. There are many third-party Google Maps actors in the Store, and some bill compute and proxy on top of events. Our numbers are for Apify's own Google Maps Scraper only.
9. Your time. Inputs, test runs, a usage limit and a merge step are part of the cost if you bill by the hour.

How do you estimate an Apify run before you pay?#

Run a small test, read the bill, then scale it. It takes about 15 minutes.

1. Set a usage limit in Billing, so a mistake can't run past it.
2. Set maxCrawledPlacesPerSearch to 100 and run one real search in one real city, with the add-ons you plan to use.
3. Open the run's cost and the dataset. Count places, places with a website, and emails found.
4. Multiply. Scale the counts to your full list and price each event at your plan's rate from the table above.
5. Add verification for every email you plan to send to.
6. Pick the plan with the decision rule above.

Our lead list calculator does the same arithmetic for several tools at once.

Is there a cheaper way to get 10,000 local leads with emails?#

Yes, if what you need is a list of local businesses with checked emails. In Leadraft, 10,000 businesses with up to 5,000 checked emails cost $49 a month on the Growth plan, against about $71 for setup C on Apify Starter, and every email is checked as part of the price.

Outscraper charges $3 per 1,000 places after 500 free, $3 per 1,000 domains for website emails, and $3 per 1,000 for its verifier, with prepaid credits that never expire. For the setup C example it lands near Apify's total. The full side by side is in Outscraper vs Apify.

Leadraft (our product) includes email finding and verification in the plan. For 10,000 businesses with up to 5,000 checked emails, the Growth plan is $49 a month: 100,000 businesses and 5,000 checked emails, with a checked-email credit used only for Verified emails you take out. Accept-all and Invalid grades are free. You're charged once per business ever, businesses outside your area or trade are shown free, and unused credits roll over while your plan is active. More detail in Leadraft vs Apify and on pricing.

Leadraft is built for local business lists with checked emails. It doesn't pull reviews, images, named employees or a German Impressum parse, and it doesn't run scrapers for other websites; that's a different job. Other options are in Apify Google Maps scraper alternatives.

Whichever tool you use, Google's Maps terms restrict scraping and building mailing lists from Maps content. See is scraping Google Maps legal and get legal advice for your situation.

FAQ#

How much does Apify cost for Google Maps scraping?#

As of November 2026, Apify's Google Maps Scraper charges $4 per 1,000 places on the Free plan, $3 on Starter ($19 a month), $2 on Scale ($199) and $1.50 on Business ($999). Add-ons are extra: company contacts from websites are $2 per 1,000 places on Starter, and each filter is $1 per 1,000 places.

How much do 10,000 Google Maps leads cost on Apify?#

On the Starter plan, 10,000 places cost $30. With website emails for the 8,000 that have a site, it's about $46. Verifying the company emails needs a separate verifier, around $15 for 5,000 checks at $3 per 1,000. For comparison, Leadraft's $49 Growth plan covers 10,000 businesses with up to 5,000 checked emails, verification included.

Is Apify free?#

Apify has a free plan with $5 of usage a month and no card. On the Google Maps Scraper that's about 1,250 places, or about 830 with website contacts if every place has a site. When the $5 is spent, free accounts are blocked until the next monthly cycle.

Do Apify credits roll over?#

No. Apify's pricing page says unused usage credits expire at the end of the billing cycle. The only exception is on a downgrade, where unused platform usage moves to the new plan.

Does Apify charge for compute units on the Google Maps Scraper?#

No. The Google Maps Scraper is pay per event, and its page says you are not charged for Apify platform usage, only the listed events. Pay-per-usage actors and some other pay-per-event actors do bill compute units and proxy separately, so check each actor's page.

Sources#

All pages checked as of November 2026.

1. Apify, Pricing (text version): plans, included usage, Store discount tiers, CU prices, Starter usage limit, no rollover, Free plan blocking.
2. Apify, Google Maps Scraper actor and its Pricing tab: per-event prices by tier, add-on descriptions, platform usage note.
3. Apify Help, Google Maps Scraper pay-per-event pricing: no contacts fee for places without a website.
4. Apify, Google Maps Email Extractor actor: per-event prices.
5. Apify Docs, Actors in Store: pay-per-event and pay-per-usage models.
6. Outscraper, Pricing.
7. Google, Google Maps/Google Earth Additional Terms of Service.
8. Leadraft, Pricing.