Google Maps lead tools compared
Leadraft vs Apify: a scraper you assemble, or a lead list you send?
Both pull businesses from Google Maps. Apify's Google Maps Scraper is a flexible actor on a developer platform, priced per event with an add-on for each extra. Leadraft is built for one job: every business in your area, with emails checked before you pay.
Sources reviewed November 3, 2026
The short version
Apify bills each step as its own event: a place, a filter, website contacts, a decision-maker lead, an email check. The price per event falls as your Apify plan rises. Leadraft sells one unit, a business in your area and trade, with checked emails included in the plan.
Apify also offers reviews, photos, decision-maker names and full control from code, and it supports polygon and radius search. If what you need is a sendable list for a place, add up every event you'd switch on, then compare it with one Leadraft plan that includes checked emails.
Leadraft
- One plan covers businesses and checked emails
- Charged once per business, ever
- Unused credits roll over
Apify
- Pay per event, cheaper on higher Apify plans
- Polygon, radius and postcode search
- Reviews, photos and decision-maker leads as add-ons
Side by side
How Leadraft and Apify compare
Scroll sideways to see both columns →
| What matters | Leadraft | Apify |
|---|---|---|
| Email verification13 | Included in every plan: 50 to 30,000 checked emails a month. Catch-all addresses get their own grade, and only Verified addresses export by default. | An email verification add-on checks business-leads emails only, and needs that add-on switched on. $4 per 1,000 decisive results on Starter, $2 on Business; catch-all and unknown results aren't charged. |
| Finding emails13 | Included: from each business's own website (pages, sitemap, rendered pages), up to 5 emails per business. | "Company contacts enrichment" from the business website: $2 per 1,000 places on Starter, $1.05 on Business. |
| Price per 1,000 businesses234 | $0.25 to $0.76 per 1,000 businesses ($149 for 600,000 down to $19 for 25,000). | $4 per 1,000 places on Free, $3 on Starter, $2 on Scale, $1.50 on Business. |
| Cost of a verified lead34 | Included with businesses: from $4.97 per 1,000 checked emails on Scale to $19 on Starter, with businesses on top. | Events stack. On Starter: $3 per 1,000 places, then business-leads enrichment ($5 per 1,000 leads) and verification ($4 per 1,000 checks) for a checked email. |
| Area targeting1 | Pick a city, county or postcode, or draw a polygon, a radius or upload a KML file. Every plan, Free included. | Country, state, county, city or postal code, or a custom GeoJSON polygon, multipolygon or point with a radius (5 km by default). |
| Off-trade results3 | Every result is labeled in or out of your area. Businesses outside it, or in the wrong trade, are shown free and never exported. | Optional filters (category, title match, rating, website and more) cost $1 per 1,000 places per filter on Starter. |
| Repeat charges13 | Charged once per business, ever. Running the same area again costs nothing for businesses you already have. | Billed per place scraped in each run. Cross-run dedupe is offered by a separate Orchestrator actor. |
| Free tier34 | 500 businesses and 50 checked emails every month. No card. | $5 of platform usage a month, no card. On Free, leads and email checks cost $0.10 each. |
| Unused credit4 | Unused credits roll over while your plan is active. | Prepaid usage doesn't roll over; it expires at the end of each billing cycle. |
| API / MCP1 | REST API and an MCP server on every plan. | API with JavaScript and Python clients, and a hosted MCP server. |
| Integrations1 | CSV, XLSX, Instantly, Smartlead, lemlist, HubSpot, Google Sheets, Zapier and signed webhooks. | Zapier, Make, Google Sheets, Slack, Airbyte, GitHub, LangChain and webhooks. |
| Extra data13 | Socials (8 networks), hours, rating and review count. No review text or photos. | Reviews, photos, popular times, menus, reservation links and decision-maker leads (name, job title, LinkedIn), each as an add-on where priced. |
The key difference
Add up the events, then count what you can send
Leadraft
What to check in Leadraft
Run a free search on your own market. Look at the in-area count, the share with a Verified email, and what was charged. Outside and wrong-trade results appear in the list but cost nothing.
Apify
Apify in this comparison
Apify's per-event prices are public and fall on higher plans, and the actor is configurable. The total depends on which add-ons you switch on: places, filters, contacts, leads and verification are each billed.
Use the same city and keyword in both. Add every event on the Apify run, including filters and enrichment, and divide by the number of addresses that passed verification. Compare that to one Leadraft plan.
Trying both
Three questions to answer in a trial
- 01
How many businesses did each find?
Same keyword, same area. Count unique businesses inside the boundary, not raw dataset items.
- 02
Which emails were checked?
Count addresses confirmed by the mail server. Note which emails each tool checks: all of them, or only some.
- 03
What did the whole run cost?
Include every event and filter, and what the same run costs again next month.
Workflow fit
What Leadraft is built for, and what it leaves out
Leadraft is built for a sendable list of local businesses: every business of a trade inside the area you draw, emails found on each business's own website and checked against the mail server, charged once per business. There are no events to assemble and nothing to code. It doesn't collect review text, photos, popular times or named decision-makers, and it isn't a general scraping platform. If the goal is a local business list you can email, that is the job Leadraft does end to end, with the REST API and MCP server there when you want it in your own pipeline.
Switching from Apify
Move over in an afternoon
- 1
Bring your searches
Paste your keywords and locations into Leadraft: every keyword and place pair becomes its own search. Or draw the area, use a radius or upload a KML file.
- 2
Look before you pay
The free preview shows real businesses already found there, with emails masked. Nothing is charged.
- 3
Keep your pipeline
Pull results through the REST API or MCP server, or push to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied.
Questions
Leadraft vs Apify: FAQ
Is Leadraft cheaper than Apify for Google Maps leads?
Does Apify verify emails?
Does Leadraft give owner or decision-maker names?
Can I draw a polygon in both?
Do unused credits carry over?
Is Apify free to use from Claude?
More comparisons
All comparisons ↗Run your own market and see for yourself
500 businesses and 50 checked emails a month on the free plan. Search the same place you'd search in Apify and compare the lists.
Behind the comparison
Sources and method
Written by Leadraft from Apify's own public pages, linked below, as of November 3, 2026. This is a documentation review, not an independent hands-on benchmark. Prices, features and terms change; if something here is out of date, tell us at hello@leadraft.co and we'll correct it.