Lead lists by industry · Last updated October 31, 2026
Plumber email list: every plumbing company in your area, with checked emails
Leadraft builds a list of plumbing companies from Google Maps for the area you choose: a city, a county, a ZIP code or a shape you draw. Each company comes with its phone, website, address, rating, review count, hours and social profiles, plus up to 5 emails found on the company's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.
- 111,207plumbing, heating and air-conditioning contractors with paid employees (NAICS 238220, 2023; plumbers and HVAC are one code)Source: US Census Bureau, County Business Patterns 2023 (NAICS 238220, Plumbing, Heating, and Air-Conditioning Contractors)
- 1.21 millionpeople employed by those contractors (NAICS 238220, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 238220, Plumbing, Heating, and Air-Conditioning Contractors)
- 510,600plumber, pipefitter and steamfitter jobs in the US (2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Plumbers, Pipefitters, and Steamfitters
- 77%of NAICS 238220 contractors have fewer than 10 employees (2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 238220, Plumbing, Heating, and Air-Conditioning Contractors)
How big is the plumber market?
Plumbing is a trade of small, owner-run shops. The Census Bureau doesn't count plumbers separately: they share NAICS 238220 with heating and air-conditioning contractors, about 111,200 employer businesses in 2023, and 77% of them had fewer than 10 employees. Thousands more are one-person operations with no payroll, which CBP leaves out but which still show up on Google Maps. The biggest concentrations are California (about 11,700 establishments in the code), Florida (9,400), Texas (9,000) and New York (7,100). A typical metro has a few multi-truck companies with an office and a marketing manager, and many owner-operators who decide everything themselves, usually from the truck.
How many plumbers are there in each state?
California, Florida and Texas have the most. The Census Bureau counted 111,207 establishments in Plumbing, heating and air-conditioning contractors (NAICS 238220) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.
| Rank | State | Establishments (2023) | Share of US |
|---|---|---|---|
| 1 | California | 11,686 | 10.5% |
| 2 | Florida | 9,353 | 8.4% |
| 3 | Texas | 8,966 | 8.1% |
| 4 | New York | 7,061 | 6.3% |
| 5 | Pennsylvania | 4,154 | 3.7% |
| 6 | Illinois | 4,070 | 3.7% |
| 7 | North Carolina | 3,973 | 3.6% |
| 8 | New Jersey | 3,454 | 3.1% |
| 9 | Georgia | 3,101 | 2.8% |
| 10 | Massachusetts | 3,069 | 2.8% |
| 11 | Ohio | 2,970 | 2.7% |
| 12 | Virginia | 2,765 | 2.5% |
| 13 | Michigan | 2,661 | 2.4% |
| 14 | Colorado | 2,620 | 2.4% |
| 15 | Arizona | 2,567 | 2.3% |
| 16 | Washington | 2,242 | 2.0% |
| 17 | Indiana | 2,008 | 1.8% |
| 18 | Maryland | 1,986 | 1.8% |
| 19 | Wisconsin | 1,944 | 1.7% |
| 20 | Missouri | 1,915 | 1.7% |
| 21 | Tennessee | 1,899 | 1.7% |
| 22 | Minnesota | 1,816 | 1.6% |
| 23 | South Carolina | 1,685 | 1.5% |
| 24 | Alabama | 1,647 | 1.5% |
| 25 | Louisiana | 1,623 | 1.5% |
| 26 | Oklahoma | 1,592 | 1.4% |
| 27 | Utah | 1,443 | 1.3% |
| 28 | Kentucky | 1,379 | 1.2% |
| 29 | Oregon | 1,337 | 1.2% |
| 30 | Connecticut | 1,318 | 1.2% |
| 31 | Arkansas | 1,145 | 1.0% |
| 32 | Iowa | 1,108 | 1.0% |
| 33 | Kansas | 1,028 | 0.9% |
| 34 | Nevada | 909 | 0.8% |
| 35 | Idaho | 904 | 0.8% |
| 36 | Nebraska | 837 | 0.8% |
| 37 | Maine | 781 | 0.7% |
| 38 | New Hampshire | 776 | 0.7% |
| 39 | Montana | 712 | 0.6% |
| 40 | Mississippi | 709 | 0.6% |
| 41 | New Mexico | 691 | 0.6% |
| 42 | Rhode Island | 494 | 0.4% |
| 43 | West Virginia | 406 | 0.4% |
| 44 | Hawaii | 403 | 0.4% |
| 45 | South Dakota | 401 | 0.4% |
| 46 | Delaware | 344 | 0.3% |
| 47 | North Dakota | 336 | 0.3% |
| 48 | Wyoming | 315 | 0.3% |
| 49 | Vermont | 303 | 0.3% |
| 50 | Alaska | 264 | 0.2% |
| 51 | District of Columbia | 37 | 0.0% |
Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.
What's in a plumber lead list
Every row is one plumber business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for plumbers:
| Field | Why it matters for plumbers |
|---|---|
| email + grade | Plumbing companies usually publish one address (info@, service@, office@) read by whoever runs the office, often the owner's spouse or a dispatcher. The grade tells you whether it's a confirmed mailbox (Verified) or a domain that accepts everything (Accept-all, a maybe). Owner-operators often use a free Gmail or Yahoo address, which is fine to email and usually reaches the owner directly. |
| emails (up to 5, with role and source) | Bigger shops list separate addresses for service requests, careers, billing and estimates. The role and the page each email was found on let you skip the careers inbox and write to the office or owner. |
| phone | A plumber's phone is the business: it's answered by a dispatcher, an answering service or the owner on a job site. Many listed numbers are the owner's cell, which matters for calls and texts under the TCPA (see outreach below). |
| website + website_platform | Plenty of plumbers still run on a Facebook page or a one-page site. No website, or a site on a basic builder, is the clearest lead for web design, SEO and Local Services Ads agencies. |
| rating + reviews | Review count is the best public signal of call volume. A 20-review shop next to a 900-review competitor is the pitch for review software and local SEO, and a high-volume shop is the target for dispatch and financing tools. |
| hours | Shows who advertises 24/7 emergency service and who works business hours only. Emergency shops buy answering services, after-hours dispatch and call tracking; 8-to-5 shops are better targets for scheduling and estimate software. |
| category / categories | Splits general plumbers from drain and sewer specialists, septic services, water treatment and companies that also do HVAC. Each buys different equipment and software. |
| facebook / yelp | Many small plumbers get more leads from Facebook groups, Nextdoor-style word of mouth and Yelp than from a website. A Yelp profile with no website is a specific gap you can name. |
About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.
Search terms that find every plumber
No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.
Search terms: plumber, plumbing company, plumbing contractor, emergency plumber, 24 hour plumber, residential plumber, commercial plumber, drain cleaning service, sewer line repair, sewer camera inspection, hydro jetting service, water heater repair, water heater installation, tankless water heater installer, leak detection service, slab leak repair, repiping service, gas line plumber, septic system service, backflow testing, water softener installation, toilet repair, garbage disposal repair, bathroom plumbing, well pump repair.
Google Maps categories: Plumber, Drainage service, Septic system service, Gas installation service, Water softening equipment supplier, Water damage restoration service, Bathroom remodeler, HVAC contractor.
Leadraft includes these in its Home services keyword pack (75 terms), and suggests more in your country's vocabulary when you type a trade.
Who sells to plumbers, and what works
- Home-services marketing, SEO and web design agencies. Show the owner where they rank for "plumber near me" and "emergency plumber" in their own ZIP, against the two competitors with the most reviews. Lead with one fact from the row: no website, few reviews, or no hours listed.
- Field service software (scheduling, dispatch, invoicing). Owners hate paperwork done at night. Pitch fewer missed calls, faster invoices and online booking, and target shops with 100+ reviews, which tend to run several trucks.
- Answering services, call centers and AI receptionists. Every missed call is a lost emergency job. Target companies that list 24-hour hours or "emergency" in their name, and quote a cost per answered call rather than a monthly fee.
- Plumbing supply distributors and equipment makers. Tankless water heaters, sewer cameras, jetters, PEX tools. Segment by category (drain and sewer, water treatment) and by service area, and offer a branch-level account or a demo day.
- Consumer financing, insurance and bonding providers. Repiping and water heater replacements are big-ticket jobs. Offer financing that helps the tech close the sale on the spot; offer general liability and bonding renewals to newly listed shops.
- Business brokers and home-services roll-ups. Buyers want established independents with strong reviews in a target metro. Draw the metro as a polygon, filter by review count, exclude franchise brand names, and send a short, respectful note to the owner.
How to segment and qualify a plumber list
Emergency vs scheduled work
Filter on the hours column and on "emergency" or "24 hour" in the business name. Emergency shops answer the phone at night and buy different things than 8-to-5 remodel plumbers.
Plumbing-only vs plumbing and HVAC
Many companies list both Plumber and HVAC contractor in their categories. Combined shops are larger on average and often have an office manager; pure plumbers are usually owner-run.
Drain, sewer and septic specialists
Use the category columns and search terms like "drain cleaning service", "sewer line repair" and "septic system service". These businesses buy cameras, jetters and trucks, and are a tight list for equipment sellers.
Weak online presence
No website, a rating under 4.0, or fewer than 30 reviews. These are the best leads for marketing offers, and you can name the gap in the first line.
Franchise vs independent
National plumbing franchises appear many times under the same brand and domain. Group by website domain, then decide whether to approach the franchisor once or each franchisee separately.
New plumbing businesses
A newly listed plumber needs a website, insurance, software and a supplier account in the same month. Set up a monitor on your area to get new listings as they appear on Google Maps.
How to reach plumbers
Plumbers are under a sink in the morning
Owners are on jobs from early morning and do office work at the end of the day. Emails that land around 6 to 8 pm, or early on a weekday before the first call, get read. Calls go to a dispatcher or answering service during the day, so ask for the owner by name only if you have it from their website.
Talk in jobs and dollars
Plumbers think in booked jobs and average ticket. "Two more water heater installs a month" lands better than "more visibility". Keep the email under 100 words, plain text, no attachments.
Mind the seasons
Winter freezes and burst pipes are the busiest weeks in cold states, and nobody has time for a pitch then. Late spring and early fall are quieter and better for software and marketing decisions.
Many numbers are cell phones: follow the TCPA
The listed number for a small plumbing shop is often the owner's mobile. Under the TCPA, autodialed or prerecorded calls and marketing texts to wireless numbers need prior consent, so dial by hand and don't text cold. Email is covered by CAN-SPAM: honest subject lines, your physical address and a working opt-out. See our cold email laws guide and get legal advice for your setup.
Use local proof
Compare them with competitors they know: "the top three plumbers within 5 miles of you average 400 reviews." You can pull that from the same list with the rating, reviews and distance columns.
How to find plumber leads: build the list in four steps
- Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
- Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
- Preview before you pay. The free preview shows real businesses already found there, with emails masked.
- Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.
Plumbers lead lists: questions
How many plumbers are there in the US?
Can I get a plumber email list for a specific city or state?
Are the emails verified?
How much does a plumber email list cost?
Will I get HVAC companies mixed in with plumbers?
Is this a list of plumbing leads (homeowners who need a plumber)?
Sources
- 1.US Census Bureau, County Business Patterns 2023 (NAICS 238220, Plumbing, Heating, and Air-Conditioning Contractors) · US and state files, establishments with paid employees, released 2025.
- 2.US Bureau of Labor Statistics, Occupational Outlook Handbook: Plumbers, Pipefitters, and Steamfitters · 510,600 jobs in 2025.
- 3.FTC: CAN-SPAM Act, a compliance guide for business
- 4.FCC: Stop unwanted robocalls and texts (TCPA consent rules)
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