Keyword packs

Every name a business goes by.

People don’t all search for “plumber”. Some search “drain cleaning”, “water heater repair” or “emergency plumber”, and Google lists businesses under all of them. Our 11 packs cover 697 search terms across the verticals local leads come from, and AI suggestions handle the rest.

New search · what
You type
Searching in
Suggested search terms
  • realtor
  • real estate agent
  • real estate brokerage
  • property management company
  • title company
  • home inspector

Illustrative examples. In the app, suggestions are generated for your word and country.

11 packs

Start from a vertical, not a blank box.

Each pack lists the search terms for one vertical, grouped by trade. Pick the whole pack or just the groups you sell to.

  • Home services

    75 terms

    Trades and residential contractors, from plumbing to pest control.

    • plumber
    • emergency plumber
    • water heater repair
    • hvac contractor
    • furnace repair service
    • electrician
    • ev charger installation
    • roofing contractor
    • gutter cleaning service
    • kitchen remodeler
    • foundation repair
    • basement waterproofing
    • +63 more

    Plumbing · HVAC · Electrical · Roofing & exterior · Remodel · Interior trades · Outdoor · Cleaning & restoration · Pest & security · Moving

  • Auto

    61 terms

    Repair shops, body shops, tire and detailing services, dealers and recovery.

    • auto repair shop
    • mechanic
    • transmission repair service
    • brake shop
    • auto body shop
    • collision repair service
    • auto glass shop
    • tire shop
    • car detailing service
    • ceramic coating service
    • truck repair shop
    • mobile mechanic
    • +49 more

    General repair · Body & glass · Tires & wheels · Cleaning & cosmetic · Specialist vehicles · Sales & recovery

  • Health & medical

    74 terms

    Private clinics and practices: dental, eyes, physio, aesthetics, vets.

    • dentist
    • cosmetic dentist
    • orthodontist
    • dental implants provider
    • optometrist
    • audiologist
    • chiropractor
    • physical therapy clinic
    • podiatrist
    • dermatologist
    • medical spa
    • weight loss clinic
    • +62 more

    Dental · Eyes & ears · Musculoskeletal · Skin & aesthetics · Primary & urgent · Mental health · Home care · Veterinary

  • Beauty & wellness

    50 terms

    Salons, spas and personal-care studios.

    • hair salon
    • barber shop
    • nail salon
    • eyelash salon
    • eyebrow bar
    • skin care clinic
    • laser hair removal service
    • microblading service
    • day spa
    • massage therapist
    • wellness center
    • tattoo shop
    • +38 more

    Hair · Nails & lashes · Skin & aesthetics · Spa & bodywork · Body art · Mobile & event

  • Fitness

    60 terms

    Gyms, studios, coaches and sports schools.

    • gym
    • 24 hour gym
    • crossfit gym
    • yoga studio
    • pilates studio
    • barre studio
    • spin studio
    • boxing gym
    • brazilian jiu jitsu school
    • personal trainer
    • swim school
    • dance studio
    • +48 more

    Gyms · Studios · Combat & martial arts · Coaching · Youth & instruction · Facilities & clubs

  • Food & hospitality

    79 terms

    Restaurants, cafes, bars, caterers and lodging. The densest vertical.

    • restaurant
    • fine dining restaurant
    • food truck
    • pizza restaurant
    • mexican restaurant
    • sushi restaurant
    • steak house
    • coffee shop
    • bakery
    • cocktail bar
    • catering service
    • boutique hotel
    • +67 more

    Formats · Cuisines · Cafes & bakeries · Drink · Catering & events · Lodging

  • Real estate

    46 terms

    Agencies, property managers and the services around a transaction.

    • real estate agency
    • realtor
    • commercial real estate agency
    • property management company
    • vacation rental agency
    • hoa management company
    • real estate appraiser
    • home inspector
    • title company
    • mortgage broker
    • home staging service
    • property developer
    • +34 more

    Sales agencies · Rentals & management · Transaction services · Development & advisory · Property upkeep

  • Commercial services

    57 terms

    Cleaning, facilities, security and waste contractors serving businesses.

    • janitorial service
    • commercial cleaning service
    • office cleaning service
    • pressure washing service
    • facility management company
    • commercial hvac contractor
    • commercial landscaping service
    • snow removal service
    • security guard service
    • fire protection service
    • waste management service
    • dumpster rental service
    • +45 more

    Cleaning · Facilities & maintenance · Grounds & seasonal · Security & compliance · Waste & sanitation · Logistics

  • Professional & B2B

    66 terms

    Agencies, IT, consultants and business services. They sell through their websites.

    • digital marketing agency
    • seo agency
    • web design company
    • video production company
    • managed it service provider
    • cybersecurity service
    • voip provider
    • staffing agency
    • recruitment agency
    • management consultant
    • business coach
    • architect
    • +54 more

    Marketing & creative · Technology · People · Advisory · Design & technical · Office & print

  • Events

    61 terms

    Wedding and event suppliers. Seasonal, website-driven, often mobile.

    • wedding planner
    • event planner
    • wedding venue
    • banquet hall
    • wedding photographer
    • videographer
    • photo booth rental service
    • wedding dj
    • event catering service
    • mobile bar service
    • party rental service
    • limousine service
    • +49 more

    Planning · Venues · Capture · Entertainment · Event food & drink · Hire & decor · Attire · Transport

Questions

How packs work

Why does one keyword find so few businesses?
Google Maps matches on the words people search, and each search stops after a couple of hundred results. A business listed as "drain cleaning service" may never appear for "plumber". More of the right words means more of the market.
Do I have to use a pack?
No. Type any trade. The app suggests related terms for that word, and offers a matching pack underneath if there is one. A pack never replaces the word you typed.
Will a broad pack bring in the wrong businesses?
Every result is checked against Google's own category for it. Businesses whose category doesn't match the trade are shown, labeled off-topic, and never charged or exported.
Do overlapping terms cost extra?
No. Many terms find the same business; it's matched by Google's place ID and charged once, ever.

Start with 500 businesses, free.

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