Lead lists by industry · Last updated November 3, 2026

House cleaning service email list: every maid service and residential cleaner in your area

Leadraft builds a list of residential cleaners from Google Maps for the area you choose: house cleaning and maid services, deep cleaning and move-out specialists, and short-term rental turnover crews. Each business comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on its own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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67,799janitorial and maid service establishments with paid employees, residential and commercial (NAICS 561720, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 561720, Janitorial Services)
77%of those establishments have fewer than 10 employees (2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 561720, Janitorial Services)

How big is the house cleaning service market?

House cleaning is a local, owner-run business sold to homeowners and renters, mostly as recurring weekly, biweekly or monthly visits plus one-off deep cleans and move-outs. There is no separate Census code for it: maid services share NAICS 561720 with commercial janitorial firms, about 67,800 establishments with employees in 2023, and 77% of them had fewer than 10 staff. A large share of house cleaners are solo operators with no payroll, so they don't appear in that count but do appear on Google Maps. Demand follows household income and housing density, so the biggest markets are the big metros of California, Florida, Texas and New York, plus fast-growing suburbs. Franchise brands are common, but most listings are independents where the owner books jobs, runs the schedule and still cleans some of the houses.

What's in a house cleaning service lead list

Every row is one house cleaning service business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for house cleaning services:

Field	Why it matters for house cleaning services
category / categories	House cleaning service is the core category, but many residential cleaners also tick Commercial cleaning service. Look at all the categories, and the website, before you decide a row is residential.
email + grade	Most house cleaners publish one address, often a Gmail or the booking inbox. Verified means the mailbox exists; Accept-all means the domain accepts any address, so treat it as a maybe. The free_provider column flags Gmail and similar addresses, which usually go straight to the owner.
website + contact_form	Residential cleaning lives on online quotes and booking. No website, or a site with no booking or quote form, is the opening for web and booking-software vendors.
rating + reviews	Reviews drive this trade. Many recent reviews and a high rating usually mean a busy, hiring business; few reviews mean the owner needs marketing.
address + service_area	Most residential cleaners are service-area businesses run from home, with no storefront. The service area and distance columns tell you which neighborhoods they cover.
facebook / instagram	Before-and-after photos sell house cleaning, and many owners run their marketing from Facebook and Instagram. A missing or quiet profile is a pitch for social media help.
phone	The number is often the owner's mobile. Dial by hand, follow the TCPA for calls and texts, and don't text marketing without consent.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every house cleaning service

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: house cleaning service, maid service, home cleaning service, residential cleaning service, housekeeping service, cleaning lady, house cleaner, deep cleaning service, move out cleaning service, move in cleaning service, apartment cleaning service, condo cleaning service, recurring house cleaning, spring cleaning service, airbnb cleaning service, vacation rental cleaning, short term rental turnover cleaning, eco friendly cleaning service, green cleaning service, organic house cleaning, home organizing service, post renovation cleaning, senior home cleaning, laundry and ironing service.

Google Maps categories: House cleaning service, Housekeeping service, Commercial cleaning service, Carpet cleaning service, Window cleaning service, Professional organizer.

Leadraft includes these in its Home services keyword pack (75 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to house cleaning services, and what works

Booking and scheduling software. Online booking, recurring billing, reminders and crew routing. Owners want fewer no-shows and less time on the phone. Lead with one number: hours a week spent booking and rescheduling.
Local marketing, SEO and web agencies. Show the owner where they rank for "house cleaning near me" in their ZIP and how many reviews the top three nearby cleaners have. Rows with no website are the obvious start; see finding businesses without websites.
Supply and equipment sellers. Microfiber, vacuums, eco-friendly chemicals and caddies. Sell refill bundles and fast shipping to small teams that buy from big-box stores today.
Insurance and bonding providers. Homeowners ask whether the cleaner is insured and bonded. A fast quote for general liability, a bond and a shareable certificate is the hook.
Property managers and short-term rental hosts. Managers who need reliable turnover cleaners can list every cleaner near their units and invite quotes, rather than relying on one referral.

How to segment and qualify a house cleaning service list

Residential only

Search house cleaning and maid terms and keep rows filed as House cleaning service. Commercial janitorial firms belong in a different pitch: see the janitorial company list, or all cleaning companies for the whole trade.

Solo operators vs teams

A Gmail address, one phone and no team page usually means a solo cleaner. Several emails, a careers page or more than one listed location means a team. Solo owners buy simple tools; teams buy scheduling, payroll and insurance.

Short-term rental cleaners

Airbnb and vacation-rental cleaners cluster in beach, mountain and city-center markets. Search "airbnb cleaning service" and "vacation rental cleaning" there and keep them separate: they need turnover scheduling and linen services.

Weak online presence

No website, a rating under 4.0 or fewer than 20 reviews. These are the best targets for marketing and review offers, and you can name the gap in your first line. See businesses with low Google reviews.

Franchise vs independent

Franchise units share a brand and often a domain. Group by domain and pitch the franchisor for software, the local owner for local marketing.

New cleaners

New cleaning businesses open all the time. A monitor on your area flags new listings as they appear on Google Maps, when they need insurance, supplies, a website and a booking tool.

How to reach house cleaning services

The owner is cleaning during the day

Many owners still clean houses from about 8 a.m. to 3 p.m. Schedule emails to land in the late afternoon or evening, and call after 3 p.m.

Keep it short and concrete

Owners read email on their phone between jobs. Two or three sentences, one observation about their business (reviews, booking, website) and one question.

Mind the seasons

Spring cleaning and the weeks before Thanksgiving and Christmas are the busiest. Pitches for hiring and booking tools land well just before those peaks; slow weeks in January and late summer are better for longer conversations.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out you honor. Many listed numbers are personal cell phones, so calls and texts fall under the TCPA. Read our cold email laws guide and get legal advice for your setup.

How to find house cleaning service leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

House cleaning services lead lists: questions

How do I find house cleaning service leads?

Choose the area, then search Google Maps for every variant: house cleaning service, maid service, home cleaning service, housekeeping service, deep cleaning service, move out cleaning service and airbnb cleaning service. Remove duplicates, keep residential rows by category, and find and check an email for each business. Leadraft runs those steps in one search and charges each business once.

How many house cleaning services are there in the US?

There's no exact count. The Census Bureau groups maid services with commercial janitorial firms under NAICS 561720, which had 67,799 establishments with paid employees in 2023. Many house cleaners work alone with no payroll and aren't in that number, so Google Maps usually shows more residential cleaners than any official table.

Can I get a list for one city or ZIP code?

Yes. Pick a city, county or ZIP code, draw an area on the map, set a radius, or upload a KML file. Leadraft keeps only businesses inside your area, or inside plus nearby if you choose. Service-area cleaners are matched on the location Google Maps shows for them.

Are the emails verified?

Each email is checked against the business's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the business's own website, with the page each was found on.

How much does a house cleaning service email list cost?

Leadraft charges one business credit per business, once, and one checked-email credit per verified email you take out. Florida has 6,675 establishments in NAICS 561720 (Census 2023), residential and commercial together. Even all of those fit in the Starter plan's 25,000 businesses ($19 a month, with 1,000 checked emails). For up to 5,000 verified emails, Growth ($49 a month) covers it. The Free plan gives 500 businesses and 50 checked emails to test one city.

Do you include the owner's name?

No. Leadraft lists businesses, not people. Small cleaners often publish an address that goes straight to the owner, and you get each email with its role and the page it was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 (NAICS 561720, Janitorial Services) · State file, establishments with paid employees; NAICS 561720 includes maid services and commercial janitorial firms.
2.FTC: CAN-SPAM Act, a compliance guide for business
3.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

See the house cleaning services in your area, free

Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.

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