Google Maps lead tools compared
Leadraft vs LeadsPlease: buy a business list, or build it from the map?
LeadsPlease is a list broker. It sells compiled US consumer and business lists for direct mail, email and phone, priced per record with published price tables and a one-time purchase. Leadraft builds your list when you ask, from Google Maps and each business's own website, with emails checked before you pay.
Sources reviewed November 3, 2026
The short version
LeadsPlease sells records from a compiled database: business name, mailing address, phone, SIC and NAICS code, and on email lists a contact name, job title and email. Leadraft sells businesses found on the map today in the area you draw, with checked emails included in the plan.
Leadraft doesn't sell consumer or new-mover lists, filter by employee count or SIC code, or name a contact on each record. It is built for emailing local businesses by trade and place, so compare the price of a sendable email, not the price of a record.
Leadraft
- Built from Google Maps when you search
- Checked emails included in every plan
- Any area you draw; credits roll over
LeadsPlease
- Compiled US consumer and business lists
- Published per-record prices, bought once
- Postal addresses, SIC codes, named contacts
Side by side
How Leadraft and LeadsPlease compare
Scroll sideways to see both columns →
| What matters | Leadraft | LeadsPlease |
|---|---|---|
| How the data is built5 | Built when you search, from Google Maps, plus each business's own website for emails. | A compiled database supplied by a global information services company, hosted and processed by LeadsPlease. Business data is cleaned and updated every 30 days. |
| Email verification46 | Included in every plan: 50 to 30,000 checked emails a month. Catch-all addresses get their own grade, and only Verified addresses export by default. | Emails are checked during the year and once more at the point of sale through ZeroBounce's API. Its API returns only addresses confirmed deliverable. How catch-all addresses are handled isn't described. |
| Business email list price3 | Included with businesses: from $4.97 per 1,000 checked emails on Scale to $19 on Starter, with businesses on top. | $299.75 for 500 records ($0.60 each), $400 for 1,000, $1,750 for 5,000, $2,800 for 10,000, down to $0.2445 each at 50,000. Minimum order $299.75. |
| Business mailing list price2 | $0.25 to $0.76 per 1,000 businesses ($149 for 600,000 down to $19 for 25,000). | $124.95 for 500 records, $200 for 1,000, $1,100 for 10,000, down to $0.09 each at 50,000. Minimum order $124.95. |
| What you buy1 | A monthly or yearly plan. Unused credits roll over while your plan is active. | A one-time purchase with full usage rights, or a subscription that delivers new matching records. |
| Area targeting47 | Pick a city, county or postcode, or draw a polygon, a radius or upload a KML file. Every plan, Free included. | ZIP code, city, county, state or a radius in miles around an address, in the US. Its API and MCP server also accept a polygon. |
| Firmographics and contacts4 | None: no employee count, revenue, SIC/NAICS code or owner name. Up to 5 business emails per business, each with role and source. | SIC and NAICS code, contact name and job title; employee count, annual sales and URL where available. Filters include years in business, franchise, woman-owned and home office. |
| Accuracy guarantee45 | Invalid emails never export. Outside-area and off-trade businesses are never charged. | B2B email lists: 98%+ accuracy when used within 72 hours of purchase. Business mailing lists: 90%+ deliverability within 30 days, with a refund for undeliverable addresses above that rate. |
| Free access1 | 500 businesses and 50 checked emails every month. No card. | Counts and prices without signing up, plus 25 free sample leads. |
| Coverage4 | Worldwide searches; tested deepest in the US, UK, Canada and Australia. | US only. |
| API / MCP67 | REST API and an MCP server on every plan. | A REST API and an MCP server with five tools: count, preview, order, fulfil and describe filters. |
| Delivery28 | CSV, XLSX, Instantly, Smartlead, lemlist, HubSpot, Google Sheets, Zapier and signed webhooks. | Excel, CSV, PDF and printed mailing labels; CRM push to Salesforce, HubSpot and Zoho. |
The key difference
A record on file, or a business on the map today
Leadraft
What to check in Leadraft
Search your trade in your area on the free plan. See every business inside it from Google Maps, with its website, rating and emails graded Verified, Accept-all or Invalid. You pay for businesses, not for rows you throw away.
LeadsPlease
LeadsPlease in this comparison
LeadsPlease shows the count and price before you buy, and sells each record once. Its records come from a compiled file with postal addresses, industry codes and contact names, and emails are checked at the point of sale.
Pull the same trade and ZIP code from both. Compare which businesses each one has, how many emails pass the same mailbox check, and what each sendable email cost.
Trying both
Three questions to answer in a trial
- 01
Are you mailing or emailing?
For postcards, LeadsPlease's addresses are processed against USPS files. Leadraft is built for email outreach.
- 02
Which list is more current?
Look for newly opened and recently closed businesses in a ZIP code you know.
- 03
What did each sendable email cost?
Divide what you paid by the addresses that passed a mailbox check. Count catch-all addresses as a maybe.
Workflow fit
What Leadraft is built for, and what it doesn't do
Leadraft is built for email outreach to local businesses: every business of your trade on the map today, inside the area you draw, with emails from its own website checked against the mail server. You pay once per business, unused credits roll over, and the free plan shows real results before you buy. It doesn't sell consumer, homeowner or new-mover lists, filter by SIC code or annual sales, or print and mail campaigns. For a current list of local businesses you can email, Leadraft is the tool built for it.
Switching from LeadsPlease
Move over in an afternoon
- 1
Start with trade and place
Type the trades you sell to and the ZIP codes or cities you cover, or draw the territory. Keyword packs fill out each trade's related terms.
- 2
Look before you pay
The free preview shows real businesses already found there, with emails masked. Nothing is charged.
- 3
Send it where it was going
Export to CSV or XLSX, or push to HubSpot, Instantly, Smartlead or lemlist with your suppression list applied.
Questions
Leadraft vs LeadsPlease: FAQ
How much does LeadsPlease cost?
Is Leadraft a list broker like LeadsPlease?
Does LeadsPlease verify emails?
Does Leadraft give owner names, SIC codes or employee counts?
Can I use Leadraft for direct mail?
More comparisons
All comparisons ↗Run your own market and see for yourself
500 businesses and 50 checked emails a month on the free plan. Search the same place you'd search in LeadsPlease and compare the lists.
Behind the comparison
Sources and method
Written by Leadraft from LeadsPlease's own public pages, linked below, as of November 3, 2026. This is a documentation review, not an independent hands-on benchmark. Prices, features and terms change; if something here is out of date, tell us at hello@leadraft.co and we'll correct it.