Lead lists by industry · Last updated October 31, 2026
Gym email list: every gym and fitness studio in your market
A gym email list built from Google Maps covers every gym, fitness center and boutique studio in the area you choose, from franchise clubs to one-room CrossFit boxes and yoga studios. Each row has the phone, website, address, hours, rating and reviews, plus emails from the gym's own website checked against the live mail server. You pay once per gym, and you can preview the list free first.
- 41,500+fitness and recreational sports centers with paid employees in the US (NAICS 713940, 2023)Source: US Census Bureau, 2023 County Business Patterns (US file, NAICS 713940)
- 708,000+people employed by US fitness and recreational sports centers (NAICS 713940, 2023)Source: US Census Bureau, 2023 County Business Patterns (US file, NAICS 713940)
- 388,400fitness trainer and instructor jobs in the US (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Fitness Trainers and Instructors
- 55%of fitness trainers and instructors work in fitness and recreational sports centers (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Fitness Trainers and Instructors
How big is the gym market?
The Census Bureau counts about 41,500 fitness and recreational sports centers with paid employees, and that code also takes in some sports clubs and recreation centers. On Google Maps the market splits into three groups: big-box and franchise clubs (Planet Fitness, Anytime Fitness, Orangetheory, F45 and similar), independent gyms run by an owner, and boutique studios (yoga, pilates, barre, cycling, boxing, martial arts). Franchise locations are owned locally but their brand, website and much of their software are set by the franchisor. Independents and studios decide for themselves, usually the owner alone, and they buy on member growth and retention. Margins are thin, so anything that adds members or cuts churn gets a hearing; anything that looks like overhead doesn't.
How many gyms are there in each state?
California, Texas and Florida have the most. The Census Bureau counted 41,556 establishments in Fitness and recreational sports centers (NAICS 713940) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.
| Rank | State | Establishments (2023) | Share of US |
|---|---|---|---|
| 1 | California | 5,371 | 12.9% |
| 2 | Texas | 3,465 | 8.3% |
| 3 | Florida | 2,791 | 6.7% |
| 4 | New York | 2,498 | 6.0% |
| 5 | Pennsylvania | 1,637 | 3.9% |
| 6 | Illinois | 1,621 | 3.9% |
| 7 | New Jersey | 1,495 | 3.6% |
| 8 | North Carolina | 1,415 | 3.4% |
| 9 | Ohio | 1,294 | 3.1% |
| 10 | Massachusetts | 1,230 | 3.0% |
| 11 | Virginia | 1,220 | 2.9% |
| 12 | Georgia | 1,186 | 2.9% |
| 13 | Washington | 1,054 | 2.5% |
| 14 | Colorado | 972 | 2.3% |
| 15 | Michigan | 930 | 2.2% |
| 16 | Wisconsin | 836 | 2.0% |
| 17 | Arizona | 813 | 2.0% |
| 18 | Tennessee | 786 | 1.9% |
| 19 | Minnesota | 748 | 1.8% |
| 20 | Indiana | 739 | 1.8% |
| 21 | Maryland | 704 | 1.7% |
| 22 | Missouri | 697 | 1.7% |
| 23 | Connecticut | 578 | 1.4% |
| 24 | South Carolina | 574 | 1.4% |
| 25 | Oregon | 555 | 1.3% |
| 26 | Louisiana | 509 | 1.2% |
| 27 | Alabama | 495 | 1.2% |
| 28 | Oklahoma | 410 | 1.0% |
| 29 | Iowa | 398 | 1.0% |
| 30 | Kentucky | 390 | 0.9% |
| 31 | Utah | 367 | 0.9% |
| 32 | Nevada | 345 | 0.8% |
| 33 | Nebraska | 304 | 0.7% |
| 34 | Kansas | 302 | 0.7% |
| 35 | New Hampshire | 292 | 0.7% |
| 36 | Arkansas | 257 | 0.6% |
| 37 | Mississippi | 255 | 0.6% |
| 38 | Idaho | 233 | 0.6% |
| 39 | Montana | 215 | 0.5% |
| 40 | New Mexico | 201 | 0.5% |
| 41 | Maine | 189 | 0.5% |
| 42 | Rhode Island | 178 | 0.4% |
| 43 | Delaware | 170 | 0.4% |
| 44 | District of Columbia | 121 | 0.3% |
| 45 | West Virginia | 118 | 0.3% |
| 46 | South Dakota | 114 | 0.3% |
| 47 | North Dakota | 112 | 0.3% |
| 48 | Hawaii | 99 | 0.2% |
| 49 | Vermont | 92 | 0.2% |
| 50 | Alaska | 91 | 0.2% |
| 51 | Wyoming | 90 | 0.2% |
Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.
What's in a gym lead list
Every row is one gym business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for gyms:
| Field | Why it matters for gyms |
|---|---|
| business and category | The name tells you whether a row is a franchise location ("Anytime Fitness", "Orangetheory Fitness") or an independent. The category separates big gyms from yoga, pilates and martial arts studios, which buy different things. |
| email, grade, role and source | Independent gyms often publish the owner's address or a general inbox on their site; franchise locations often only show a brand-wide contact. Up to 5 emails per gym, each with role and source, show you which kind you have. Invalid emails are never exported. |
| hours | 24-hour gyms run on keyless entry and staffless hours; studios run on class schedules. Hours sort the list for access-control, security and staffing pitches. |
| rating and reviews | Review count is a fair proxy for membership size and marketing effort. A studio with 40 reviews and a club with 1,200 need different offers. Low ratings that mention cleanliness or crowding point to specific services. |
| instagram, facebook, tiktok, youtube | Gyms and studios market on Instagram and TikTok more than on their websites. An active account means an owner who cares about content; a dormant one is a social media agency's opening. |
| website and website_platform | Many studios run on a site builder with a booking widget; some have no site at all. Gyms with weak sites are the web design and SEO list. |
| address, in_area and distance | Equipment service, cleaning and local marketing are sold by territory. The area fence keeps the list to the gyms you can actually reach. |
| first_seen | A gym that appears for the first time is usually opening or about to. New gyms buy equipment, flooring, software and marketing all at once. |
About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.
Search terms that find every gym
No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.
Search terms: gym, fitness center, health club, 24 hour gym, crossfit gym, personal trainer, personal training studio, yoga studio, hot yoga studio, pilates studio, barre studio, spin studio, cycling studio, boxing gym, kickboxing gym, mma gym, brazilian jiu jitsu school, martial arts school, bootcamp fitness, strength training gym, powerlifting gym, women's gym, rock climbing gym, dance fitness studio, functional fitness gym.
Google Maps categories: Gym, Fitness center, Health club, Personal trainer, Yoga studio, Pilates studio, Boxing gym, Martial arts school, Kickboxing school, Rock climbing gym, Physical fitness program, Dance school.
Leadraft includes these in its Fitness keyword pack (60 terms), and suggests more in your country's vocabulary when you type a trade.
Who sells to gyms, and what works
- Gym management and booking software. Split franchise locations out first: most use the software their brand chose. Independents and studios switching from spreadsheets or an older system care about failed payments, class booking and member churn.
- Fitness marketing and social media agencies. Lead with member acquisition in January and the summer slump. Show one concrete gap: no Google reviews strategy, a dormant Instagram, or a site with no trial offer.
- Equipment sellers, refurbishers and service technicians. Independent gyms and CrossFit boxes buy used and refurbished equipment and need treadmill and cable-machine repairs. A local service contract pitch works best with a named service area.
- Commercial cleaning and janitorial companies. Gyms are cleaned daily and reviews call out dirty locker rooms. Use reviews that mention cleanliness as the opener, and quote by square footage.
- Supplement, apparel and retail brands. Studios and independent gyms with a front desk sell drinks, supplements and branded apparel. Wholesale terms and small minimums matter more than brand stories.
- Insurance agents and payment processors. Liability coverage for trainers and recurring billing fees are real costs. A specific saving on processing for a gym of their size is the hook.
How to segment and qualify a gym list
Franchise vs independent
Filter by business name to pull franchise locations into their own list. Franchisees control local spending on things like cleaning, repairs and local marketing, but not the brand website or core software. Independents decide everything.
By format
Run separate search lines for "gym", "crossfit gym", "yoga studio", "pilates studio" and "martial arts school", and keep the category column. A pilates studio owner and a 24-hour gym owner read the same email very differently.
By review count
Under 50 reviews usually means a small studio or a new gym; several hundred means an established club. Use it as a size filter, since there's no member count in the data.
Gyms with weak web presence
Filter for no website, or for a website plus no Instagram link. Those are the easiest web design and social media prospects in the trade.
24-hour locations
Use the hours column to find gyms open around the clock. They need access control, cameras and remote monitoring, and they often run with no staff at night.
Newly opened gyms
Set a monitor on your area to get only the gyms and studios that appear on Google Maps after your first search. New openings are the best timing in this trade.
How to reach gyms
Time it around January and the summer slump
Gyms sign up the most members in January, so owners are busiest then and least open to new tools. Pitch member-acquisition services in October and November, before the rush, and retention or win-back services from March, when January joiners start to cancel. Summer is often slow, which makes it a good time for equipment and renovation.
Franchisees can't buy what the franchisor controls
A franchise location usually can't change its website, booking software or national ad creative. Don't pitch those. Pitch local things the owner does control: cleaning, repairs, local events, staffing, and sometimes local social media. For brand-wide products, the franchisor's head office is the buyer, not the location.
Write to the owner, briefly
Most independent gym owners also coach classes and answer the front desk. Short emails that name their gym, their neighborhood and one specific observation get read on a phone between sessions. Mid-morning and early afternoon, between the early and evening class peaks, is when owners have time.
Keep it B2B and follow CAN-SPAM
Your emails are commercial messages to a business: use a truthful subject line, include a real postal address and honor opt-outs. Don't email trainers' personal addresses you find elsewhere. See cold email laws and get legal advice for your own program.
How to find gym leads: build the list in four steps
- Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
- Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
- Preview before you pay. The free preview shows real businesses already found there, with emails masked.
- Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.
Gyms lead lists: questions
How many gyms are there in the US?
Can I get a gym email list for a specific city or state?
Are the emails verified?
How much does a gym email list cost?
Can I separate franchise gyms from independent gyms?
Does the list include yoga, pilates and martial arts studios?
Sources
- 1.US Census Bureau, 2023 County Business Patterns (US file, NAICS 713940) · Establishments with paid employees; excludes nonemployer businesses.
- 2.US Bureau of Labor Statistics, Occupational Outlook Handbook: Fitness Trainers and Instructors
- 3.FTC, CAN-SPAM Act: A Compliance Guide for Business
See the gyms in your area, free
Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.
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