Lead lists by industry · Last updated October 31, 2026

Insurance agency email list: every independent and captive agency in your market

An insurance agency email list built from Google Maps covers every agency and broker office in the area you choose: independent agencies, captive agents of the big carriers, and specialist brokers by line of business. Each row has the phone, website, address, rating and reviews, plus emails taken from the agency's own website and checked against the live mail server. You pay once per agency and can preview the list free first.

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133,700insurance agency and brokerage establishments with paid employees (NAICS 524210, 2023)Source: US Census Bureau, 2023 County Business Patterns (US file, NAICS 524210)
818,600people employed by US insurance agencies and brokerages (NAICS 524210, 2023)Source: US Census Bureau, 2023 County Business Patterns (US file, NAICS 524210)
305,300insurance agency and brokerage businesses with no employees (NAICS 52421, 2023)Source: US Census Bureau, 2023 Nonemployer Statistics (US file, NAICS 52421)
572,600insurance sales agent jobs, 63% of them at agencies and brokerages (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Insurance Sales Agents

How big is the insurance agency market?

The Census Bureau counts about 134,000 insurance agency and brokerage establishments with paid employees, employing about 819,000 people, plus about 305,000 agency businesses with no staff. BLS says 63% of insurance sales agents work at agencies and brokerages. The market splits into two kinds of office that look alike on Google Maps but buy very differently. Captive agents sell for one carrier (State Farm, Allstate, Farmers and others): they own their small business, but the carrier controls much of their branding, quoting systems and marketing rules. Independent agencies appoint with many carriers, choose their own agency management system and marketing, and are the bigger market for most vendors. Agency principals decide; in larger agencies an operations or marketing manager handles vendors.

How many insurance agencies are there in each state?

California, Texas and Florida have the most. The Census Bureau counted 133,728 establishments in Insurance agencies and brokerages (NAICS 524210) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

Rank	State	Establishments (2023)	Share of US
1	California	13,919	10.4%
2	Texas	12,210	9.1%
3	Florida	10,837	8.1%
4	New York	6,336	4.7%
5	Illinois	5,679	4.2%
6	Pennsylvania	4,773	3.6%
7	Georgia	4,637	3.5%
8	Ohio	4,382	3.3%
9	North Carolina	3,914	2.9%
10	Michigan	3,680	2.8%
11	Missouri	3,330	2.5%
12	Minnesota	3,131	2.3%
13	Colorado	3,124	2.3%
14	Indiana	2,965	2.2%
15	Arizona	2,845	2.1%
16	Virginia	2,728	2.0%
17	Washington	2,598	1.9%
18	New Jersey	2,588	1.9%
19	Wisconsin	2,587	1.9%
20	Tennessee	2,565	1.9%
21	Oklahoma	2,191	1.6%
22	Louisiana	2,136	1.6%
23	Massachusetts	2,065	1.5%
24	South Carolina	2,042	1.5%
25	Iowa	1,993	1.5%
26	Kansas	1,947	1.5%
27	Maryland	1,855	1.4%
28	Kentucky	1,771	1.3%
29	Alabama	1,737	1.3%
30	Utah	1,659	1.2%
31	Oregon	1,644	1.2%
32	Nebraska	1,545	1.2%
33	Arkansas	1,517	1.1%
34	Nevada	1,247	0.9%
35	Mississippi	1,233	0.9%
36	Connecticut	1,229	0.9%
37	Idaho	943	0.7%
38	New Mexico	755	0.6%
39	South Dakota	745	0.6%
40	North Dakota	647	0.5%
41	Montana	645	0.5%
42	West Virginia	637	0.5%
43	Maine	459	0.3%
44	New Hampshire	422	0.3%
45	Hawaii	385	0.3%
46	Wyoming	343	0.3%
47	Rhode Island	320	0.2%
48	Delaware	315	0.2%
49	Vermont	208	0.2%
50	Alaska	177	0.1%
51	District of Columbia	88	0.1%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a insurance agency lead list

Every row is one insurance agency business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for insurance agencies:

Field	Why it matters for insurance agencies
business	Captive offices carry the carrier's brand in the name ("Jane Smith - State Farm Insurance Agent"). It's the fastest way to split captive agents from independents, who usually trade under their own agency name.
category / categories	Agencies pick line-specific categories ("Auto insurance agency", "Life insurance agency", "Health insurance agency"). Use them to target personal lines, life and health, or commercial specialists.
email, grade, role and source	Agencies publish a service inbox, a quotes inbox and often the principal's address. Up to 5 emails per agency with role and source let you skip the quote-request inbox and write to the owner. Invalid emails are never exported.
website and contact_form	Captive agents often have a carrier-hosted agent page; independents run their own site with a quote form. A Maps link that points to a carrier page is a clear sign of a captive office.
rating and reviews	Agencies with many recent reviews are actively building their book. Few reviews in a crowded ZIP is a reputation and local SEO opening.
phone and hours	Insurance is still sold by phone. The listed number is usually the main office line, answered by the agent or a CSR during business hours.
linkedin and facebook	Commercial agencies and benefits brokers use LinkedIn; personal-lines agencies lean on Facebook. The social links show which audience an agency serves.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every insurance agency

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: insurance agency, insurance agent, insurance broker, independent insurance agency, auto insurance agency, car insurance, home insurance agency, homeowners insurance, life insurance agency, life insurance agent, health insurance agency, medicare insurance agent, commercial insurance agency, business insurance, workers compensation insurance, commercial auto insurance, contractor insurance, flood insurance, renters insurance, motorcycle insurance, boat insurance, employee benefits broker, state farm agent, allstate agent, farmers insurance agent.

Google Maps categories: Insurance agency, Insurance broker, Insurance company, Auto insurance agency, Home insurance agency, Life insurance agency, Health insurance agency.

Leadraft includes these in its Legal & financial keyword pack (68 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to insurance agencies, and what works

Insurance marketing agencies, web designers and SEO. Target independents with their own sites; captive agents are often limited to carrier-approved marketing. Lead with a local gap: they don't show up for "[line] insurance [city]".
Agency management systems, quoting tools and CRMs. Independent agencies choose their own systems; captive agents mostly use the carrier's. Segment on the business name and pitch independents with migration help and carrier integrations.
Carriers, MGAs and agency networks recruiting appointments. Write to independent principals. Lead with the market you open (a hard-to-place line, a new state) and the commission, in two or three lines.
Lead vendors and call centers. Line matters most. Medicare and final expense agents buy different leads from P&C agencies. Use categories to match the offer to the line.
Agency buyers and aggregators. Independent agencies are often acquired as their founders approach retirement. A short, discreet note to the principal works better than anything sent to the service inbox.
Virtual assistants and outsourced CSR services. Small agencies run on one or two service staff. Lead with renewals, certificates and endorsements you'd take off their desk.

How to segment and qualify a insurance agency list

Captive vs independent

Add carrier names ("state farm agent", "allstate agent", "farmers insurance agent") as search terms to capture captive offices, then filter on business name to keep them or drop them. Most software and recruiting offers are for independents only.

By line of business

Run one line per specialty: auto and home, life, health and Medicare, commercial, benefits. Use the category column to confirm the specialty, and write a separate email per line.

Personal lines vs commercial

Commercial agencies list business, contractor or workers' comp services and usually have LinkedIn; personal-lines agencies have more consumer reviews and Facebook. Use both to sort.

Agencies with weak websites

Filter for no website or a carrier-hosted page. For independents, that's a web design and SEO prospect; for captives, check what the carrier allows before you pitch.

New agencies

Captive agents open new offices and independents start agencies every month. A monitor on your area delivers only newly listed agencies, which need systems, marketing and staff.

How to reach insurance agencies

Respect the carrier's rules for captive agents

Captive agents usually need carrier approval for marketing, websites and some software. If you pitch them, show you know the limits, or limit your offer to what they can buy themselves (local events, sponsorships, staff help).

Avoid open enrollment and renewal peaks

Medicare and health agents are swamped during Medicare Annual Enrollment (October 15 to December 7) and ACA open enrollment, which starts November 1. P&C agencies are busiest around January 1 and July 1 commercial renewals. Late winter and spring are calmer for most.

Write to the principal, short

The agency owner reads email between client calls. Two or three lines, one specific observation, and one question. Long emails go to the CSR and stay there.

Keep it B2B and CAN-SPAM clean

Insurance agencies are businesses, and B2B email in the US is allowed under CAN-SPAM with a truthful subject, a postal address and a working opt-out. Agents are licensed by state, but those rules govern how they sell to consumers, not how vendors pitch them. See cold email laws and get legal advice for your own program.

How to find insurance agency leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Insurance agencies lead lists: questions

How many insurance agencies are there in the US?

The US Census Bureau's 2023 County Business Patterns counts about 133,700 insurance agency and brokerage establishments with paid employees (NAICS 524210), employing about 818,600 people. Nonemployer Statistics adds about 305,300 agency businesses with no staff. BLS counts about 572,600 insurance sales agent jobs in 2025.

Can I get an insurance agency email list for a specific city or state?

Yes. Pick a city, county, ZIP code or state, or draw the area on a map, and choose whether to include agencies just outside it. You can also limit the search to one line, such as commercial insurance agencies in Maricopa County.

Can I separate independent agencies from captive agents?

Yes, mostly. Captive offices usually carry the carrier's name in their Google Maps listing and link to a carrier-hosted page. Filter the business name and website columns to split them. Some independents also mention carriers they represent, so check before you send.

Are the emails verified?

Each email is taken from the agency's own website and checked against its live mail server. It's graded Verified (the mailbox answered), Accept-all (the server accepts everything, so it's a maybe, never a yes) or Invalid. Invalid emails are never exported.

How much does an insurance agency email list cost?

Leadraft charges one business credit per agency, once, and one checked-email credit per verified email you take out. Free gives you 500 businesses and 50 checked emails a month; Starter is $19 for 25,000 businesses and 1,000 checked emails; Growth is $49 for 100,000 and 5,000; Pro is $99 for 300,000 and 15,000; Scale is $149 for 600,000 and 30,000. Example: if a statewide search finds 7,000 agencies and you export 2,000 verified emails from the independents only, that's 7,000 business credits and 2,000 checked-email credits, which fits in Growth at $49.

Do I get the carriers each agency writes with?

No. Leadraft doesn't have carrier appointments. The business name shows captive offices; for independents, the carriers they represent are usually listed on their website.

Sources

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