Lead lists by industry · Last updated November 3, 2026

Liquor store email list: every liquor, wine and beer store in your area

Leadraft builds a list of liquor stores from Google Maps for the area you choose: package and liquor stores, wine shops, craft beer stores, beer distributors that sell retail, and state-run outlets where they exist. Each store comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on the store's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

  • 36,433beer, wine and liquor stores with paid employees (NAICS 445310, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 445310, Beer, Wine, and Liquor Stores)
  • 4,408beer, wine and liquor stores in California, the most of any state (2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 445310, Beer, Wine, and Liquor Stores)

How big is the liquor store market?

Liquor retail is local and heavily regulated. The Census Bureau counted 36,433 beer, wine and liquor stores with employees in 2023 (NAICS 445310). California (4,408) and New York (3,403) lead, then Texas (2,389), Pennsylvania (1,810), New Jersey (1,793), Michigan (1,578) and Florida (1,575). State law shapes the market: some states sell spirits only through state-run or state-contracted stores, some cap the number of licenses, and some let grocery and convenience stores sell wine and beer, which changes how many stand-alone shops exist. Most shops are independent, owner-run, and choose their own range, POS and services. In most states brands reach stores through licensed distributors, so the store decides what to order but buys through a wholesaler.

How many liquor stores are there in each state?

California, New York and Texas have the most. The Census Bureau counted 36,433 establishments in Beer, wine, and liquor stores (NAICS 445310) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

RankStateEstablishments (2023)Share of US
1California4,40812.1%
2New York3,4039.3%
3Texas2,3896.6%
4Pennsylvania1,8105.0%
5New Jersey1,7934.9%
6Michigan1,5784.3%
7Florida1,5754.3%
8Massachusetts1,5014.1%
9Illinois1,4964.1%
10Colorado1,3193.6%
11Maryland1,2823.5%
12Georgia1,1823.2%
13Connecticut9402.6%
14Indiana8802.4%
15Minnesota8502.3%
16Tennessee7362.0%
17Kentucky6811.9%
18North Carolina6711.8%
19Ohio6491.8%
20Kansas6171.7%
21South Carolina5831.6%
22Virginia5261.4%
23Mississippi4491.2%
24Alabama4481.2%
25Wisconsin4441.2%
26Missouri4401.2%
27Oklahoma3951.1%
28Arkansas3491.0%
29Delaware2640.7%
30Oregon2410.7%
31Washington2390.7%
32Arizona2340.6%
33Rhode Island2320.6%
34District of Columbia2050.6%
35Iowa1830.5%
36Louisiana1820.5%
37Nevada1690.5%
38Nebraska1350.4%
39New Hampshire960.3%
40Idaho950.3%
41Alaska860.2%
42North Dakota860.2%
43Wyoming830.2%
44Montana820.2%
45West Virginia740.2%
46New Mexico700.2%
47South Dakota630.2%
48Maine590.2%
49Hawaii580.2%
50Utah570.2%
51Vermont460.1%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a liquor store lead list

Every row is one liquor store business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for liquor stores:

FieldWhy it matters for liquor stores
category / categoriesSeparates full liquor stores from wine shops and craft beer stores. A natural wine importer, a craft brewery and a spirits brand each want a different subset.
email + gradeIndependent shops usually publish one address the owner or buyer reads. Verified means the mailbox exists; Accept-all means the domain accepts anything, so treat it as a maybe.
emails (up to 5, with role and source)Larger stores list separate addresses for events and tastings, special orders and the wine or beer buyer. The role and the page each was found on help you reach the buyer.
website + website_platformShops with online ordering or delivery are a different account from shops with no site. Ecommerce, delivery and web vendors can sort on it directly.
rating + reviewsA strong review count suggests steady traffic and a store that's worth a new placement. Reviews often mention selection, which hints at whether the store carries craft and specialty lines.
hoursHours vary by state and county law. They also show when the owner is likely on the floor and when a call will be welcome.
address + distance + in_areaDistributor territories and state lines matter here. Fence the list to the counties or states where your product is registered and distributed.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every liquor store

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: liquor store, package store, wine store, wine shop, wine and spirits store, beer store, craft beer store, beer distributor, bottle shop, spirits store, discount liquor store, liquor outlet, wine bar and shop, sake store, whiskey store, beer wine and liquor, drive thru liquor store, party store, abc store, state liquor store.

Google Maps categories: Liquor store, Wine store, Beer store, Beer distributor, Convenience store.

Who sells to liquor stores, and what works

  • Wine, beer and spirits brands. Stores decide what to order even when they buy through a distributor. Lead with which distributor carries you, price at shelf and a tasting offer. Our guide on how to get stores to sell your product covers the pitch.
  • Distributors and importers. A new distributor rep can map every licensed shop in the territory and spot stores no rep is working. Lead with the portfolio gaps you fill for that store's category.
  • POS, inventory and payment providers. Liquor POS needs ID scanning, case and mixed-case pricing and large SKU counts. Show the owner the ID-check workflow and the monthly processing cost. See merchant services leads.
  • Delivery and ecommerce platforms. Filter to stores with no online ordering. Show the owner what a nearby shop already offers, and explain how your platform handles age checks at delivery.
  • Security, signage and fixtures. Liquor stores carry high-value stock and cash. Cameras, locked cases and shelving for heavy bottles are steady needs; lead with shrink and insurance.

How to segment and qualify a liquor store list

Wine shops vs full liquor stores

Search wine store and wine shop separately and keep them as their own segment. Wine-focused shops buy from small importers and run tastings; full liquor stores move volume spirits and beer.

Craft beer stores

Bottle shops and craft beer stores take local and seasonal releases. They are the first target for small breweries and craft beverage brands.

By state

Rules on who can sell what differ by state. Build one list per state so your offer, distributor and compliance notes match where the store is.

Independents vs chains

Group by website domain and business name. Regional chains share a domain and buy centrally; single-location owners decide in the store.

Weak online presence

Stores with no website or no online ordering are the target for delivery, ecommerce and web vendors. You can name the gap in the first line.

New stores

New licenses mean new stores that need a range, POS, fixtures and security. A monitor on your area flags new liquor listings as they appear on Google Maps.

How to reach liquor stores

Know the alcohol rules first

Alcohol marketing and sales to retailers are regulated at federal and state level, including rules on how brands reach stores (often through a licensed distributor) and what a supplier may give a retailer. Check the rules for each state you sell in and get legal advice. This page isn't legal advice.

Time it to the store's week

Weekends and the days before holidays are busiest. Tuesday to Thursday mornings, after deliveries, are best for calls and visits. Avoid the weeks before Thanksgiving, Christmas and New Year's.

Offer a tasting

Owners and buyers want to taste before they order, and in-store tastings help sell through. Where your state allows them, offer one in your first email.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out you honor. Calls and texts fall under the TCPA, so dial by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.

How to find liquor store leads: build the list in four steps

  1. Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
  2. Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
  3. Preview before you pay. The free preview shows real businesses already found there, with emails masked.
  4. Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Liquor stores lead lists: questions

How do I find liquor store leads?
Pick your area in Leadraft (a city, county, ZIP code or a shape you draw), search the terms that cover the trade (liquor store, package store, wine shop, beer store, bottle shop), and Leadraft finds every matching store on Google Maps inside that area. It finds up to 5 emails on each store's website, checks them, and you export CSV or XLSX or push to Instantly, Smartlead, lemlist or HubSpot.
How many liquor stores are there in the US?
The Census Bureau's County Business Patterns counted 36,433 beer, wine and liquor stores with paid employees in 2023 (NAICS 445310). That doesn't include grocery and convenience stores that also sell alcohol, or stores with no employees. California (4,408) and New York (3,403) have the most.
Can I get a list of wine shops only?
Yes. Search wine store, wine shop and wine and spirits store, and filter by the category column. Leadraft records each business's Google Maps categories, so you can keep Wine store rows and drop general liquor stores.
Are the emails verified?
Each email is checked against the store's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the store's own website, with the page each was found on.
How much does a liquor store email list cost?
Leadraft charges one business credit per store, once, and one checked-email credit per verified email you take out. California has 4,408 beer, wine and liquor stores with employees (Census 2023). A statewide list fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails); if you want 2,000 verified emails, Growth ($49, 5,000 checked emails) covers it in one month. The Free plan gives you 500 businesses and 50 checked emails a month to test one city first.
Can I email liquor stores to sell alcohol?
Emailing a store about your product is ordinary B2B marketing under CAN-SPAM. Selling alcohol to the store is a separate question: most states require it to go through licensed distributors and limit what suppliers may offer retailers. Check the rules for your state and get legal advice. This isn't legal advice.

Sources

  1. 1.US Census Bureau, County Business Patterns 2023 (NAICS 445310, Beer, Wine, and Liquor Stores) · State file, establishments with paid employees, released 2025.
  2. 2.FTC: CAN-SPAM Act, a compliance guide for business
  3. 3.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

See the liquor stores in your area, free

Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.

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