Lead lists by industry · Last updated November 3, 2026

Optometrist email list: every eye care practice in your area, with checked emails

Leadraft builds a list of optometry practices from Google Maps for the area you choose: independent eye doctors, optical shops with an optometrist on site, pediatric and specialty contact lens practices. Each practice comes with its phone, website, address, rating, hours and social profiles, plus up to 5 emails found on the practice's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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22,501offices of optometrists with paid employees (NAICS 621320, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 621320, Offices of Optometrists)
45,100optometrist jobs in the US (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Optometrists
2,757optometry offices in California, the largest state (NAICS 621320, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 621320, Offices of Optometrists)

How big is the optometrist market?

Optometry is a small-practice business with a retail side. The Census Bureau counted 22,501 offices of optometrists with paid employees in 2023, led by California (2,757), Texas (2,113), Florida (1,541), New York (941), Ohio (877) and Illinois (868). The BLS counts 45,100 optometrist jobs. Many practices are owned by one or two optometrists who run both the exam lanes and an optical dispensary, so they buy clinical equipment, frames and lenses, and practice software. Others are optometrists leasing space next to optical chains and big-box vision centers, and a growing number belong to private-equity-backed groups. Ophthalmologists (medical doctors) and opticians (who fit glasses) are separate trades that show up in the same searches.

How many optometrists are there in each state?

California, Texas and Florida have the most. The Census Bureau counted 22,501 establishments in Offices of optometrists (NAICS 621320) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

Rank	State	Establishments (2023)	Share of US
1	California	2,757	12.3%
2	Texas	2,113	9.4%
3	Florida	1,541	6.8%
4	New York	941	4.2%
5	Ohio	877	3.9%
6	Illinois	868	3.9%
7	Pennsylvania	812	3.6%
8	Georgia	700	3.1%
9	North Carolina	661	2.9%
10	Indiana	646	2.9%
11	New Jersey	617	2.7%
12	Michigan	579	2.6%
13	Washington	545	2.4%
14	Virginia	534	2.4%
15	Colorado	483	2.1%
16	Arizona	465	2.1%
17	Tennessee	445	2.0%
18	Missouri	427	1.9%
19	Massachusetts	382	1.7%
20	Minnesota	378	1.7%
21	Wisconsin	363	1.6%
22	Oklahoma	359	1.6%
23	Alabama	355	1.6%
24	Iowa	309	1.4%
25	Nevada	306	1.4%
26	Maryland	295	1.3%
27	Kansas	286	1.3%
28	South Carolina	284	1.3%
29	Oregon	279	1.2%
30	Kentucky	274	1.2%
31	Louisiana	252	1.1%
32	Arkansas	251	1.1%
33	Connecticut	239	1.1%
34	Utah	214	1.0%
35	Nebraska	200	0.9%
36	Mississippi	199	0.9%
37	Idaho	182	0.8%
38	South Dakota	115	0.5%
39	West Virginia	115	0.5%
40	Maine	111	0.5%
41	Hawaii	98	0.4%
42	Montana	94	0.4%
43	New Mexico	87	0.4%
44	New Hampshire	82	0.4%
45	Rhode Island	72	0.3%
46	North Dakota	67	0.3%
47	Wyoming	63	0.3%
48	Alaska	58	0.3%
49	Delaware	51	0.2%
50	Vermont	46	0.2%
51	District of Columbia	24	0.1%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a optometrist lead list

Every row is one optometrist business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for optometrists:

Field	Why it matters for optometrists
category / categories	Separates optometrists from ophthalmologists and opticians. Frame reps want practices with a dispensary (Optometrist plus Optician), equipment dealers want exam lanes, and surgical co-management offers only fit optometrists.
website	Chain and big-box vision centers share one corporate domain. An independent practice has its own. Grouping by domain is the quickest way to keep independents.
email + grade	Practices usually publish one office or appointments address. Verified means the mailbox exists. Accept-all means the domain accepts any address, so treat it as a maybe.
emails (up to 5, with role and source)	Larger practices list separate addresses for the optical, billing or a named doctor. The role and source page help you reach the owner or office manager.
hours	Many practices close one weekday or open Saturdays. That helps you time calls and spot practices built around working patients.
rating + reviews	Review count is a rough measure of patient volume. A practice with few reviews next to a busy competitor is a lead for marketing and recall tools.
instagram / facebook	Practices with a large optical often market frames on social. An inactive account is an opening for social media and content agencies.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every optometrist

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: optometrist, eye doctor, eye care center, eye exam, vision center, optometry clinic, family eye care, pediatric optometrist, children's eye doctor, contact lens exam, specialty contact lenses, scleral lens, dry eye clinic, myopia control, vision therapy, low vision specialist, orthokeratology, optician, optical shop, eyeglasses store, ophthalmologist, LASIK surgeon.

Google Maps categories: Optometrist, Eye care center, Optician, Ophthalmologist, Contact lenses supplier, Sunglasses store.

Leadraft includes these in its Health & medical keyword pack (74 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to optometrists, and what works

Frame, lens and contact lens reps. Independent practices choose their own frame lines and lens labs. Segment to practices with an optical and lead with margin, mix and reorder terms, not just the brand.
Ophthalmic equipment dealers. Retinal imaging, OCT, exam lanes and dry eye devices. Owners buy when adding a lane or a specialty service, so lead with the new revenue the device supports.
Practice management and recall software. Scheduling, recall, online booking and optical inventory. Pitch the office manager on fewer missed annual exams and less phone time, and mention HIPAA safeguards.
Eye care marketing agencies. Optometry is searched locally ("eye doctor near me"). Show the practice its rank and reviews next to the nearest three practices.
Ophthalmology and surgery centers. Cataract, LASIK and retina practices rely on optometrist referrals. Map every optometrist within your referral radius and introduce your co-management program.
Billing and credentialing services. Medical and vision plan billing is a constant headache. Offer a clear number on denied claims recovered or days to credential with a new vision plan.

How to segment and qualify a optometrist list

Independent vs retail-affiliated

Group by website domain. Shared corporate domains belong to chains and big-box vision centers, where buying is central. Practices on their own domain are independents and decide locally.

Practices with an optical

Rows filed under both Optometrist and Optician, or that mention eyeglasses and frames, sell eyewear. Those are the accounts for frame, lens and optical inventory vendors.

Specialty services

Search dry eye, myopia control, vision therapy, specialty contact lenses and low vision separately. These practices buy specialized equipment and take referrals.

Optometrists vs ophthalmologists

Ophthalmologists are surgeons with different buyers and budgets. Use the category column to split them out, or keep them as their own list.

New practices

A cold-start practice needs equipment, frames, software and a website at once. A monitor on your area surfaces new optometry listings as they appear on Google Maps.

How to reach optometrists

Write to the owner-doctor or office manager

In an independent practice, the office manager handles routine vendors and the owner signs off on equipment and frame lines. Keep the first email short, name the practice and one specific observation, and ask who decides.

Respect the exam schedule

Optometrists see patients back to back. Late afternoon calls and emails that arrive before the first appointment get more attention. Avoid back-to-school weeks, when pediatric exams peak.

HIPAA is about patient data

Emailing a practice's business address about a product is B2B marketing and doesn't involve patient information. If your product will handle patient data, the practice will expect safeguards and usually a business associate agreement.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Calls and texts fall under the TCPA, so dial office lines by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.

How to find optometrist leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Optometrists lead lists: questions

How many optometrists are there in the US?

The BLS counts 45,100 optometrist jobs (2025). They work in about 22,500 offices of optometrists with paid employees, according to the Census Bureau's County Business Patterns for 2023 (NAICS 621320). Some optometrists work inside optical retailers or medical practices, which Census counts under other codes.

How do I find optometrist leads?

Pick a city, county, ZIP or a shape you draw and search eye care terms (optometrist, eye doctor, eye care center, vision center). Leadraft keeps only practices inside your area, finds emails on each practice's own website, checks them, and lets you export or push them to your sending tool.

Can I get only independent optometrists?

Yes, mostly. Group the list by website domain and drop the shared corporate domains that chains and big-box vision centers use. What's left are practices on their own websites, which are almost always independents or small groups.

Does the list include ophthalmologists and opticians?

Only if you want them. They're filed under their own Google Maps categories (Ophthalmologist, Optician), so you can filter them out or keep them as separate segments.

How much does an optometrist email list cost?

Leadraft charges one business credit per practice, once, and one checked-email credit per verified email you take out. California has 2,757 optometry offices with employees (Census 2023). A California-wide list fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails); if you want 2,000 verified emails, Growth ($49, 5,000 checked emails) covers it in one month. The Free plan gives you 500 businesses and 50 checked emails to test a city first.

Do you include the optometrist's personal email?

No. Leadraft lists businesses, not people. You get the emails the practice publishes on its own website, with the role and the page each was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 (NAICS 621320, Offices of Optometrists) · US and state files, establishments with paid employees, released 2025.
2.US Bureau of Labor Statistics, Occupational Outlook Handbook: Optometrists · 45,100 jobs in 2025.
3.FTC: CAN-SPAM Act, a compliance guide for business
4.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

See the optometrists in your area, free

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