Instantly SuperSearch (Lead Finder) review for local business leads
Instantly SuperSearch, now Lead Finder, reviewed for local business leads: the Local section, credits per lead, prices, and how Leadraft builds local lists you push into Instantly.
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Instantly SuperSearch, which Instantly's help center now calls Lead Finder, is the lead database inside the Instantly cold email platform. It covers what Instantly describes as 450M+ verified B2B leads and, in a separate Local section, 50M+ local businesses you can filter by category, radius, rating and reviews. A local business costs 2 credits and is charged only when an email is found, and credit plans start at $9 a month as of November 2026. For local business lists, we recommend building the list in Leadraft and sending it from Instantly: Leadraft finds every business inside the area you choose, finds several emails per business and grades catch-all addresses separately, then pushes Verified emails into your Instantly campaign. The details, prices and a worked example follow, with Instantly's facts from its own pages.
What is Instantly SuperSearch?#
SuperSearch is Instantly's built-in lead database: you search, enrich, and move leads into an Instantly campaign without a CSV. Instantly renamed it Lead Finder ("formerly SuperSearch", in its help center); the older Lead Finder product it replaced used separate per-lead enrichment pricing.
What Instantly says it includes, as of November 2026:
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| Feature | Per Instantly |
|---|---|
| B2B database | "450M+ verified B2B Leads" |
| Local businesses | "50M+ local businesses", in a separate Local section |
| Creators | "55M+ creator profiles" |
| Email finding | "Waterfall Work Email Enrichment with 5+ providers" |
| Search | Filters, plus a plain-language AI search ("Type your ideal lead description") |
| B2B filters | Title, seniority, company size, industry, location, buying intent, technologies, headcount, revenue, lookalike companies |
| Delivery | Save to a list, then Move to Campaign, or send to a campaign directly; CSV or Excel export |
| Verification | Instantly says the data is verified; verifying addresses you already have costs 0.25 credits each |
The B2B side is a people database: names, titles and work emails at companies. That's a different job from local prospecting, where the "contact" is usually the business itself.
What does the Local section do?#
The Local section is Instantly's answer to Google Maps prospecting. You describe a business or pick a category, set a location and radius on an interactive map, and filter. Instantly's help center lists these local filters:
- Category
- Location, with an adjustable radius
- Rating
- Reviews
- Number of locations
- Keywords
- Website
- Opened (how long the business has existed)
- Data updated (when the record was last refreshed)
Click "Get these businesses" and each one is enriched with company name, work email, website, category, address, city, state, rating, number of reviews, and phone number when available. Instantly says it works in many countries, and the map shows how many businesses are in an area before you spend any credits. Searching is free.
Instantly doesn't say where its local business data comes from, how often each record is refreshed beyond the "Data updated" filter, or how completely it covers a given city. That isn't a criticism; few databases publish it. It means you should test coverage on your own market before committing (a method is below).
How much does Instantly SuperSearch cost?#
Lead Finder runs on Instantly credits, sold as credit plans separate from Instantly's outreach (sending) plans. Instantly's help center lists these monthly plans as of November 2026, with 10% off when paid annually:
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| Credit plan | Per month | Credits a month |
|---|---|---|
| Nano | $9 | 150 |
| Growth | $47 | 1,500 |
| Growth 2 | $77 | 2,000 |
| Supersonic | $97 | 5,000 |
| Supersonic 2 | $147 | 7,500 |
| Hyper | $197 | 10,000 |
| Hyper 2 | $300 | 20,000 |
| Hyper 3 | $500 | 45,000 |
| Hyper 4 | $997 | 100,000 |
| Hyper 5 | $1,400 | 150,000 |
| Hyper 6 | $1,700 | 200,000 |
Enterprise is custom for 200,000+ credits. Instantly's pricing page also shows bundles that combine sending and the database (Starter at $94 a month with 1,500 credits, Scale at $194 with 5,000, Agency at $555 with 10,000, as listed in November 2026).
What a credit buys:
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| Action | Credits |
|---|---|
| Verified work email found by Instantly | 1 |
| Verified work email from a data partner | 2 |
| Average per verified work email | about 1.5 |
| Local business (charged only when an email is found) | 2 |
| AI enrichment | about 0.5 per row |
| Verifying an email you already have | 0.25 |
Credits on monthly plans expire two months after purchase if unused; on annual plans, one year after purchase.
What does a local list cost in Instantly, worked through?#
Say you want 1,000 HVAC contractors with an email across the Phoenix metro.
- Instantly Local: 1,000 businesses with an email × 2 credits = 2,000 credits. Growth 2 is $77 for 2,000 credits a month, so about $0.077 per business. Unused credits last two months on a monthly plan. You also need an outreach plan to send.
- Leadraft: with "email required" on (the default), a search only counts businesses that end up with an email, so 1,000 such businesses use 1,000 business credits. Each Verified email you take out uses one checked-email credit; accept-all and invalid grades are free. Starter is $19 a month for 25,000 business credits and 1,000 checked emails, so the same list fits in one Starter month if all 1,000 emails are Verified. Unused credits roll over while your plan is active. See pricing.
Those aren't like-for-like products. Instantly's price includes the search inside the tool you already send from; Leadraft's is a separate subscription that then pushes into Instantly. And the number that matters isn't price per row: it's how many of the businesses in your territory each source finds, and how many of the emails are deliverable. That you can only learn by testing.
How do I compare coverage for my own market?#
Run the same search in both places and compare counts before you spend anything. Both tools let you see a count first: Instantly's map shows how many businesses are in an area before credits are used, and Leadraft's free preview shows real businesses already found there, with emails hidden.
- Pick one trade and one place you know: "roofer" in one county or ZIP code.
- Note Instantly's Local count for that category and radius.
- Run the same trade and area in a Google Maps-based tool's preview. Searching an area tile by tile matters here, because one Google Maps search stops at about 120 results (why Google Maps stops at 120).
- Compare the totals, and spot-check 20 businesses you know exist.
- Check the email side: how many rows have an email, and whether catch-all addresses are labeled.
A radius is a circle; real territories rarely are. If your market is a county, a set of ZIP codes or a drawn sales territory, a circle either misses edges or pulls in businesses you can't serve.
Where does Leadraft fit?#
Leadraft is built for one job: complete lists of local businesses, with checked emails, that you then send from the tool you already use, Instantly included. Here's what it does and what it doesn't.
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| You need | What Leadraft does |
|---|---|
| Every business in a defined area | Searches a city, county, postcode, polygon or KML territory tile by tile, not a single radius |
| More than one email per business | Up to 5 per business, each with its role and source, from the business's own website |
| Catch-all addresses kept apart | Grades every email Verified, Accept-all or Invalid; Invalid is never exported. See catch-all emails explained |
| The full Maps record | About 45 columns: hours, all categories, social profiles, Maps URL and Place ID |
| New businesses as they open | Monitors that deliver only new rows |
| Sending in Instantly | Pushes Verified emails straight into an Instantly campaign, and to Smartlead, lemlist, HubSpot or a Google Sheet |
| Named people at larger companies (titles, seniority) | Not what Leadraft does: Google Maps has no people data |
| AI-written first lines | Not what Leadraft does |
Should you build local lists in Leadraft or Instantly?#
Build them in Leadraft and send them from Instantly. In the Phoenix example above, 1,000 HVAC contractors and 1,000 Verified emails fit inside one $19 Starter month, versus about $77 of Instantly credits plus your sending plan. You also get up to 5 emails per business, catch-alls graded apart, and unused credits that roll over while your plan is active instead of expiring after two months. You also choose the exact area, not a circle, and pay once per business, ever.
That's how most teams use the two together: source local businesses in Leadraft, then push them into Instantly to send. Our guide to importing Google Maps leads into Instantly has the field mapping.
FAQ#
What is Instantly SuperSearch?#
SuperSearch is the lead database built into Instantly, the cold email platform. Instantly's help center now calls it Lead Finder (formerly SuperSearch). It searches a database Instantly describes as 450M+ verified B2B leads, plus a Local section Instantly describes as 50M+ local businesses, and sends results straight into Instantly campaigns.
How much does Instantly SuperSearch cost?#
Lead Finder uses Instantly credits, sold as separate credit plans. As of November 2026 Instantly's help center lists plans from Nano at $9 a month for 150 credits to Hyper 6 at $1,700 for 200,000, with Growth at $47 for 1,500. A verified work email averages 1.5 credits, and a local business costs 2 credits, charged only when an email is found.
Does Instantly SuperSearch have local businesses?#
Yes. Lead Finder has a Local section where you filter businesses by category, location and radius, rating, reviews, number of locations, keywords, website and how long they've been open. A record includes company name, work email, website, category, address, city, state, rating, review count and phone when available. Instantly doesn't name the source of its local data.
Do Instantly SuperSearch credits roll over?#
Partly. Per Instantly's help center as of November 2026, credits on monthly plans expire two months after purchase if unused, and credits on annual plans expire one year after purchase.
Can I use Leadraft with Instantly?#
Yes. Leadraft finds every business of a trade inside a city, county, postcode or drawn area on Google Maps, finds up to 5 emails per business on its own website, and checks each one. You then push Verified emails straight into an Instantly campaign, with Instantly's own verification left off so you don't spend Instantly credits re-checking. Instantly stays the tool you send from.
Sources#
- Instantly, Lead Finder (formerly SuperSearch) (database sizes, waterfall enrichment, Local section filters and fields, 2 credits per local business, free searching).
- Instantly, SuperSearch credit system (credits per action, plan table, expiry).
- Instantly, Pricing (bundles and credit plans).
- Instantly, B2B lead database (B2B filters, verification).
- Instantly, llms.txt (verification at 0.25 credits, AI enrichment at 0.5 credits).
Lead lists for the trades in this article
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