Lead lists by industry · Last updated November 3, 2026
Mortgage broker email list: every mortgage broker and lender office in your area, with checked emails
Leadraft builds a list of mortgage brokers from Google Maps for the area you choose: independent brokerages, mortgage lender branches, loan officers with their own listing, and reverse mortgage and commercial loan specialists. Each office comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on its own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.
- 9,792mortgage and nonmortgage loan broker establishments with paid employees (NAICS 522310, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 522310, Mortgage and Nonmortgage Loan Brokers)
- 2,433of those establishments are in California, a quarter of the US total (NAICS 522310, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 522310, Mortgage and Nonmortgage Loan Brokers)
- 283,000loan officer jobs in the US across banks, lenders and brokers (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Loan Officers
How big is the mortgage broker market?
The Census Bureau counted 9,792 loan broker establishments with paid employees in 2023 (NAICS 522310, which is mostly mortgage brokers). That count is only part of what you see on Google Maps. Many loan officers work for a lender or bank branch, which Census files under other codes, and many brokers are one-person shops with no payroll. Google Maps lists all of them, often with a separate listing for each loan officer. The market is concentrated: California has about 2,430 broker establishments, then Florida (1,130), Texas (590), Arizona (450), Colorado (430) and New York (400). Most brokerages are small. The owner-broker buys marketing, software and lead sources personally, while lender branches often buy through a regional or head office.
How many mortgage brokers are there in each state?
California, Florida and Texas have the most. The Census Bureau counted 9,792 establishments in Mortgage and nonmortgage loan brokers (NAICS 522310) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.
| Rank | State | Establishments (2023) | Share of US |
|---|---|---|---|
| 1 | California | 2,433 | 24.8% |
| 2 | Florida | 1,130 | 11.5% |
| 3 | Texas | 591 | 6.0% |
| 4 | Arizona | 446 | 4.6% |
| 5 | Colorado | 426 | 4.4% |
| 6 | New York | 404 | 4.1% |
| 7 | Michigan | 327 | 3.3% |
| 8 | Georgia | 289 | 3.0% |
| 9 | Illinois | 279 | 2.8% |
| 10 | Utah | 257 | 2.6% |
| 11 | Pennsylvania | 248 | 2.5% |
| 12 | Virginia | 236 | 2.4% |
| 13 | New Jersey | 225 | 2.3% |
| 14 | North Carolina | 185 | 1.9% |
| 15 | Maryland | 163 | 1.7% |
| 16 | Oregon | 163 | 1.7% |
| 17 | Washington | 162 | 1.7% |
| 18 | Massachusetts | 156 | 1.6% |
| 19 | Ohio | 146 | 1.5% |
| 20 | Nevada | 143 | 1.5% |
| 21 | Minnesota | 105 | 1.1% |
| 22 | South Carolina | 104 | 1.1% |
| 23 | Missouri | 102 | 1.0% |
| 24 | Tennessee | 98 | 1.0% |
| 25 | Louisiana | 92 | 0.9% |
| 26 | Connecticut | 91 | 0.9% |
| 27 | Kentucky | 85 | 0.9% |
| 28 | Indiana | 83 | 0.8% |
| 29 | Alabama | 62 | 0.6% |
| 30 | Idaho | 55 | 0.6% |
| 31 | Hawaii | 54 | 0.6% |
| 32 | Kansas | 45 | 0.5% |
| 33 | Wisconsin | 44 | 0.4% |
| 34 | Oklahoma | 42 | 0.4% |
| 35 | New Hampshire | 40 | 0.4% |
| 36 | Delaware | 35 | 0.4% |
| 37 | New Mexico | 32 | 0.3% |
| 38 | Arkansas | 28 | 0.3% |
| 39 | Montana | 22 | 0.2% |
| 40 | Iowa | 20 | 0.2% |
| 41 | Nebraska | 20 | 0.2% |
| 42 | Maine | 18 | 0.2% |
| 43 | Rhode Island | 18 | 0.2% |
| 44 | Mississippi | 17 | 0.2% |
| 45 | Wyoming | 17 | 0.2% |
| 46 | Alaska | 13 | 0.1% |
| 47 | North Dakota | 11 | 0.1% |
| 48 | South Dakota | 8 | 0.1% |
| 49 | West Virginia | 8 | 0.1% |
| 50 | District of Columbia | 7 | 0.1% |
| 51 | Vermont | 7 | 0.1% |
Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.
What's in a mortgage broker lead list
Every row is one mortgage broker business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for mortgage brokers:
| Field | Why it matters for mortgage brokers |
|---|---|
| business + category | Mortgage listings mix brokerages, lender branches and individual loan officers. The business name and category tell you whether a row is a company or a person's listing, which matters if you sell per office or per seat. |
| email + grade | Brokers publish loan officer addresses more often than most trades, because borrowers need to reach them. Verified means the mailbox exists. Lender domains with many loan officers are often set to accept every address, so expect Accept-all grades there and send to them more carefully. |
| emails (up to 5, with role and source) | A brokerage site may list the owner-broker, several loan officers and a processing inbox. The role and the page each email was found on help you reach the person who buys, not the inbox that handles document uploads. |
| website + website_platform | Many loan officers run on a lender-provided template page. A broker with no site of their own, or a template only, is a lead for mortgage web design and SEO. The platform column shows who is on which builder. |
| rating + reviews | Mortgage reviews come from closed loans, so review count is a rough proxy for volume. A broker with 200 reviews is producing; one with 8 is new or not asking. Both are useful, for different offers. |
| phone + phone_type | Loan officers live on the phone and often list a mobile. The phone type column helps you spot cell numbers so you dial by hand and follow the TCPA. |
| linkedin + facebook | Loan officers market on LinkedIn and Facebook to agents and past clients. An active profile signals a producer who spends on marketing. |
About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.
Search terms that find every mortgage broker
No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.
Search terms: mortgage broker, mortgage lender, mortgage company, home loan, home loan lender, loan officer, mortgage loan officer, mortgage banker, refinance mortgage, FHA loan lender, VA loan lender, USDA loan lender, jumbo loan lender, first time home buyer loans, reverse mortgage, reverse mortgage specialist, non qm lender, bank statement loan, DSCR loan lender, hard money lender, private money lender, commercial mortgage broker, construction loan lender, home equity loan, HELOC lender.
Google Maps categories: Mortgage broker, Mortgage lender, Loan agency, Financial institution, Financial consultant.
Leadraft includes these in its Legal & financial keyword pack (68 terms), and suggests more in your country's vocabulary when you type a trade.
Who sells to mortgage brokers, and what works
- Mortgage marketing and lead-gen agencies. Brokers need a steady flow of purchase and refinance borrowers. Open with something from the row: a template-only website, few reviews against nearby brokers, or no listing for "FHA loan lender" in their own city.
- Mortgage software and CRM vendors. Point-of-sale apps, loan origination systems, pricing engines and borrower CRMs. Pitch the owner-broker on hours saved per file and fewer missed follow-ups with past clients when rates drop.
- Wholesale lenders and account executives. Wholesale AEs recruit brokers to send loans their way. Draw your territory, filter to independent brokerages (not retail lender branches), and lead with turn times and niche products such as non-QM or DSCR.
- Real estate agents and title and escrow companies. Referral partnerships run both ways. Title, escrow and appraisal management firms want brokers who close in their county, and agents want a lender who answers on weekends.
- Recruiters and branch builders. Lenders hiring producing loan officers want a list of every broker in a metro. Review counts help you find producers. Keep the first note short and confidential in tone.
- Compliance, licensing and quality-control services. Brokers carry state licensing, audits and advertising rules. Offer a concrete service, such as an annual licensing calendar or an ad review, with a fixed price.
How to segment and qualify a mortgage broker list
Brokerage vs lender branch
Group rows by website domain. One domain across many rows is a lender or bank with branch listings, which usually buys centrally. Independent brokerages have their own domain and one or two listings.
Loan type niches
Run separate searches for reverse mortgage, VA loan, non-QM, DSCR, hard money and commercial mortgage terms. Specialists buy different lead sources and respond to offers that name their niche.
Producers by review count
Sort by reviews. Brokers with many recent reviews are closing loans and spending on growth. Brokers with a handful of reviews are new or not asking for them, which is a pitch for review software.
Weak web presence
Filter for no website, a template site or a missing Google rating. These are the best leads for websites, SEO and reputation offers. See finding businesses without websites.
Newly opened offices
New brokerages and branches need software, marketing and lender relationships at the start. A monitor on your area sends new mortgage listings as they appear on Google Maps.
By state
Mortgage licensing is state by state, so many vendors sell by state. Search one state or a group of counties at a time, and keep a separate list per license market.
How to reach mortgage brokers
Time it around the rate cycle and the month
Brokers are busiest at month end, when loans are pushed to close. Email in the first three weeks of the month. When rates move sharply they are buried in refinance calls, so short emails work better than long ones.
Reach the owner-broker, not the processor
Processing and document inboxes are read by staff who don't buy. Use the email role and source columns to pick the owner or a named loan officer, and name one specific thing you saw on their listing.
They know compliance, so be precise
Mortgage brokers work under state licensing and federal advertising rules, and they will notice vague claims. Avoid rate quotes or borrower promises in your pitch. Say what your product does and what it costs.
Follow CAN-SPAM and TCPA
Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Many loan officer numbers are cell phones, so calls and texts fall under the TCPA: dial by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.
How to find mortgage broker leads: build the list in four steps
- Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
- Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
- Preview before you pay. The free preview shows real businesses already found there, with emails masked.
- Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.
Mortgage brokers lead lists: questions
How do I find mortgage broker leads?
How many mortgage brokers are there in the US?
Can I get a mortgage broker email list for one state?
How much does a mortgage broker email list cost?
Does the list separate brokers from lenders and banks?
Do you include NMLS numbers or loan officer names?
Sources
- 1.US Census Bureau, County Business Patterns 2023 (NAICS 522310, Mortgage and Nonmortgage Loan Brokers) · US and state files, establishments with paid employees, released 2025.
- 2.US Bureau of Labor Statistics, Occupational Outlook Handbook: Loan Officers · About 283,000 jobs in 2025, across all employers.
- 3.FTC: CAN-SPAM Act, a compliance guide for business
- 4.FCC: Stop unwanted robocalls and texts (TCPA consent rules)
See the mortgage brokers in your area, free
Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.
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