Lead lists by industry · Last updated October 31, 2026
Nail salon email list: every nail salon and nail studio in your market
A nail salon email list built from Google Maps covers every nail salon, nail bar and independent nail studio in the area you choose. Each row has the salon's phone, address, hours, rating, reviews and social links, plus any emails on its own website, checked against the live mail server. Many nail salons have no website, so the phone, address and Instagram matter as much as the email. You pay once per salon, and you can preview the list free first.
- 34,000+nail salons with paid employees in the US (NAICS 812113, 2023)Source: US Census Bureau, 2023 County Business Patterns (US file, NAICS 812113)
- 148,000+people employed by US nail salons (NAICS 812113, 2023)Source: US Census Bureau, 2023 County Business Patterns (US file, NAICS 812113)
- 296,000nail salon businesses with no paid employees (NAICS 812113, 2023)Source: US Census Bureau, 2023 Nonemployer Statistics (US file, NAICS 812113)
- 201,800manicurist and pedicurist jobs in the US, 76% in personal care services (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Manicurists and Pedicurists
How big is the nail salon market?
Nail care is a high-volume, low-ticket, walk-in trade. The Census Bureau counts about 34,000 nail salons with paid staff, employing about 148,000 people, and nearly 296,000 nail businesses with no employees, most of them independent technicians working from a studio, a suite or a rented station. Many employer salons are owner-operated and family-run, with the owner working the front desk or a station all day. They buy supplies through distributors and beauty supply stores, run on simple booking or walk-in queues, and compete on price, cleanliness, reviews and Instagram. Decisions are made fast, in person and often by phone. Email works best as one step in a sequence that also includes a call or a visit.
How many nail salons are there in each state?
California, New York and New Jersey have the most. The Census Bureau counted 34,417 establishments in Nail salons (NAICS 812113) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.
| Rank | State | Establishments (2023) | Share of US |
|---|---|---|---|
| 1 | California | 6,750 | 19.6% |
| 2 | New York | 4,329 | 12.6% |
| 3 | New Jersey | 2,126 | 6.2% |
| 4 | Texas | 1,881 | 5.5% |
| 5 | Pennsylvania | 1,846 | 5.4% |
| 6 | Florida | 1,742 | 5.1% |
| 7 | Washington | 1,234 | 3.6% |
| 8 | Massachusetts | 1,100 | 3.2% |
| 9 | Illinois | 968 | 2.8% |
| 10 | Virginia | 930 | 2.7% |
| 11 | Georgia | 847 | 2.5% |
| 12 | Connecticut | 781 | 2.3% |
| 13 | Ohio | 757 | 2.2% |
| 14 | Colorado | 739 | 2.1% |
| 15 | Minnesota | 672 | 2.0% |
| 16 | Arizona | 661 | 1.9% |
| 17 | Maryland | 591 | 1.7% |
| 18 | North Carolina | 570 | 1.7% |
| 19 | Louisiana | 537 | 1.6% |
| 20 | Wisconsin | 465 | 1.4% |
| 21 | Oregon | 430 | 1.2% |
| 22 | Missouri | 399 | 1.2% |
| 23 | South Carolina | 314 | 0.9% |
| 24 | Tennessee | 314 | 0.9% |
| 25 | Alabama | 290 | 0.8% |
| 26 | Utah | 260 | 0.8% |
| 27 | Kansas | 258 | 0.7% |
| 28 | Michigan | 244 | 0.7% |
| 29 | Nevada | 235 | 0.7% |
| 30 | Indiana | 194 | 0.6% |
| 31 | Oklahoma | 189 | 0.5% |
| 32 | New Hampshire | 172 | 0.5% |
| 33 | Mississippi | 164 | 0.5% |
| 34 | Iowa | 154 | 0.4% |
| 35 | Delaware | 145 | 0.4% |
| 36 | Arkansas | 131 | 0.4% |
| 37 | Kentucky | 117 | 0.3% |
| 38 | Rhode Island | 112 | 0.3% |
| 39 | Idaho | 98 | 0.3% |
| 40 | Hawaii | 86 | 0.2% |
| 41 | New Mexico | 75 | 0.2% |
| 42 | Maine | 73 | 0.2% |
| 43 | District of Columbia | 63 | 0.2% |
| 44 | Alaska | 61 | 0.2% |
| 45 | North Dakota | 61 | 0.2% |
| 46 | West Virginia | 55 | 0.2% |
| 47 | Nebraska | 52 | 0.2% |
| 48 | South Dakota | 44 | 0.1% |
| 49 | Montana | 39 | 0.1% |
| 50 | Vermont | 39 | 0.1% |
| 51 | Wyoming | 23 | 0.1% |
Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.
What's in a nail salon lead list
Every row is one nail salon business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for nail salons:
| Field | Why it matters for nail salons |
|---|---|
| category / categories | Most shops file under "Nail salon"; many add lashes, waxing or spa services as secondary categories. Use them to keep nail-only shops, full beauty salons and beauty supply stores apart. |
| phone | The phone is how nail salons do business. Owners at the front desk answer it; they may not read a vendor email for days. For many rows it's the primary channel. |
| instagram, facebook, tiktok | Nail art sells on Instagram and TikTok. Independent technicians often have only a social profile. A link tells you where the salon actually talks to clients. |
| email, grade, role and source | Where a salon has a website, the email is usually a single shared or free-provider address. Up to 5 emails with role and source are kept when the site lists more. Only Verified and Accept-all are exported. |
| website and contact_form | Many nail salons rely on their Maps listing alone. No website is the clearest signal for web design, booking-site and online ordering offers. |
| rating, reviews and price_level | Reviews drive walk-ins. Salons with many reviews and a dip in rating are the reputation list; price level, where Google shows it, separates budget shops from premium nail bars. |
| address, hours, lat/lng, distance | Distributors and field reps work routes. Coordinates and distance let you plan visits, and hours tell you when the salon is open and when it's quiet. |
About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.
Search terms that find every nail salon
No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.
Search terms: nail salon, nail spa, nail bar, nail studio, nail technician, manicure, pedicure, gel manicure, gel x nails, acrylic nails, dip powder nails, nail art, russian manicure, builder gel, spa pedicure, kids nail salon, mobile nail technician, nail salon walk in, eyelash extensions, waxing salon.
Google Maps categories: Nail salon, Beauty salon, Day spa, Eyelash salon, Waxing hair removal service, Beauty supply store.
Leadraft includes these in its Beauty & wellness keyword pack (50 terms), and suggests more in your country's vocabulary when you type a trade.
Who sells to nail salons, and what works
- Nail product brands, distributors and supply wholesalers. Gel systems, polish lines, tools and disposables. Reorder convenience and price per service matter more than brand story. Pair email with a sample drop or a visit.
- Salon furniture and pedicure chair suppliers. Pedicure chairs and ventilation are big purchases made at opening or remodel. Newly listed salons and older salons with complaints in reviews are the targets.
- Booking, POS and payment processors. Walk-in heavy salons care about card fees, tips and fast checkout more than booking features. Keep the offer to one number and one benefit.
- Web design, Google profile and social media services. Many salons have no site. Offer something concrete and cheap: a one-page site with prices and an online booking link, or a refreshed Google profile with photos.
- Insurance, ventilation and safety suppliers. Nail salons work with chemicals and fumes, and state cosmetology boards inspect them. Lead with practical, inspection-ready improvements, not fear.
How to segment and qualify a nail salon list
No website vs website
Filter for rows with no website. That's the web design and booking list. Rows with a website and email are the ones to put in an email sequence first.
Salons vs independent technicians
Independent techs in suites or home studios often have only an Instagram and a phone. They buy for themselves. Owner-run salons buy for a team of stations.
Nail-only vs full beauty
Salons that also list lashes, waxing or facials buy across more product lines. Use secondary categories to split them out.
Review count and rating
High review counts mean high volume and big supply orders. A busy salon with a falling rating is a fit for reputation and cleanliness-related offers.
Route-ready territory lists
Draw your territory as a polygon or radius, then sort by distance to plan visits by area. Field reps get more from a tight route than from a statewide email blast.
Newly opened salons
Openings need chairs, supplies, POS and signage at once. A monitor on your area sends only newly listed salons.
How to reach nail salons
Lead with a call or a visit, back it with email
Nail salon owners are on the floor all day and answer the phone. A short call at a quiet time (weekday mornings soon after opening are usually calmer than evenings and Saturdays) gets further than a cold sequence. Use email to send the details you promised on the call.
Keep messages short and practical
Owners respond to price, convenience and something they can see. Avoid jargon and long paragraphs. A photo, a price and a clear next step work best. Offering material in more than one language can help where your market calls for it.
Know who makes the decision
In family-run salons the owner decides, sometimes with a spouse or partner. Technicians renting stations decide only for themselves. Ask who orders supplies before pitching.
Stay compliant
Your emails are commercial messages, so CAN-SPAM applies: honest subject, postal address, working opt-out. If you text, US rules for marketing texts are stricter than for email. See cold email laws and get legal advice for your program.
How to find nail salon leads: build the list in four steps
- Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
- Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
- Preview before you pay. The free preview shows real businesses already found there, with emails masked.
- Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.
Nail salons lead lists: questions
How many nail salons are there in the US?
Can I get a nail salon email list for a specific city or state?
Are the emails verified?
How much does a nail salon email list cost?
Why do some nail salons have no email?
Can I exclude beauty supply stores and hair salons?
Sources
- 1.US Census Bureau, 2023 County Business Patterns (US file, NAICS 812113) · Establishments with paid employees.
- 2.US Census Bureau, 2023 Nonemployer Statistics (US file, NAICS 812113) · Businesses with no paid employees.
- 3.US Bureau of Labor Statistics, Occupational Outlook Handbook: Manicurists and Pedicurists
See the nail salons in your area, free
Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.
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