Lead lists by industry · Last updated November 3, 2026

Nursing home email list: every skilled nursing facility in your area, with checked emails

Leadraft builds a list of nursing homes from Google Maps for the area you choose: skilled nursing facilities, post-acute rehab centers, long-term care homes and memory care units. Each facility comes with its phone, website, address, rating, reviews and social profiles, plus up to 5 emails found on the facility's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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18,126nursing care facility (skilled nursing) establishments with paid employees (NAICS 623110, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 623110, Nursing Care Facilities (Skilled Nursing Facilities))
14,686nursing homes in CMS's Medicare and Medicaid provider file (October 2026)Source: CMS Provider Data Catalog: Nursing homes including rehab services, Provider Information
1,955nursing care facilities in California, the largest state (NAICS 623110, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 623110, Nursing Care Facilities (Skilled Nursing Facilities))

How big is the nursing home market?

Nursing homes are regulated, staff-heavy and mostly owned by multi-facility operators. The Census Bureau counted 18,126 nursing care establishments with paid employees in 2023, led by California (1,955), Texas (1,546), Florida (1,052), Ohio (961), Illinois (793) and New York (731). CMS lists 14,686 nursing homes certified for Medicare or Medicaid in its provider file. Many facilities belong to regional chains or are run by management companies, and those buy centrally. Every facility has an administrator who runs the building and a director of nursing who runs clinical care, and both influence what gets bought. Staffing, survey results and Medicare and Medicaid reimbursement drive most decisions.

How many nursing homes are there in each state?

California, Texas and Florida have the most. The Census Bureau counted 18,126 establishments in Nursing care facilities (skilled nursing facilities) (NAICS 623110) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

Rank	State	Establishments (2023)	Share of US
1	California	1,955	10.8%
2	Texas	1,546	8.5%
3	Florida	1,052	5.8%
4	Ohio	961	5.3%
5	Illinois	793	4.4%
6	New York	731	4.0%
7	Pennsylvania	648	3.6%
8	Missouri	547	3.0%
9	New Jersey	537	3.0%
10	Indiana	522	2.9%
11	North Carolina	489	2.7%
12	Michigan	464	2.6%
13	Georgia	455	2.5%
14	Minnesota	435	2.4%
15	Massachusetts	428	2.4%
16	Wisconsin	386	2.1%
17	Washington	376	2.1%
18	Virginia	354	2.0%
19	Maryland	337	1.9%
20	Tennessee	337	1.9%
21	Iowa	333	1.8%
22	Kentucky	318	1.8%
23	Oklahoma	307	1.7%
24	Louisiana	289	1.6%
25	Kansas	279	1.5%
26	Arkansas	252	1.4%
27	Colorado	250	1.4%
28	Arizona	242	1.3%
29	Connecticut	235	1.3%
30	Oregon	232	1.3%
31	Alabama	222	1.2%
32	South Carolina	212	1.2%
33	Mississippi	197	1.1%
34	Nebraska	154	0.8%
35	West Virginia	130	0.7%
36	Utah	126	0.7%
37	New Hampshire	103	0.6%
38	Idaho	101	0.6%
39	South Dakota	99	0.5%
40	Maine	97	0.5%
41	Nevada	88	0.5%
42	Rhode Island	86	0.5%
43	North Dakota	69	0.4%
44	Montana	66	0.4%
45	New Mexico	62	0.3%
46	Delaware	59	0.3%
47	Hawaii	56	0.3%
48	Vermont	47	0.3%
49	Wyoming	31	0.2%
50	District of Columbia	16	0.1%
51	Alaska	15	0.1%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a nursing home lead list

Every row is one nursing home business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for nursing homes:

Field	Why it matters for nursing homes
category / categories	Nursing homes share Google Maps with assisted living, retirement communities and outpatient rehab clinics. Keep Nursing home rows, and check Rehabilitation center rows, which can be either a nursing home's rehab unit or an outpatient clinic.
website	Operators run many facilities from one domain or one domain pattern. Grouping by domain shows you each chain and where its buildings are.
emails (up to 5, with role and source)	Facility sites publish addresses for admissions, the administrator, careers and activities. Admissions is often the best monitored; the administrator address reaches the person who buys.
email + grade	Verified means the mailbox exists. Accept-all means the domain takes any address, which is common on operator domains, so treat it as a maybe.
rating + reviews	Google reviews from families are a public signal of service problems. They're separate from CMS star ratings, which you can look up on Care Compare and join on name and address.
phone	The main line is staffed around the clock. Ask for the administrator or the director of nursing by title.
address + lat/lng	Matching on address lets you join the list to CMS's public provider data, which adds bed counts, ownership and star ratings.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every nursing home

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: nursing home, skilled nursing facility, nursing and rehabilitation center, rehabilitation center, post acute care, short term rehab, long term care facility, convalescent home, care center, health and rehabilitation, memory care, dementia care, Alzheimer's care, subacute care, transitional care unit, respite care, hospice care, veterans home, continuing care retirement community, senior living, extended care facility.

Google Maps categories: Nursing home, Rehabilitation center, Retirement home, Senior citizen center, Assisted living facility, Retirement community, Hospice, Elder care service.

Leadraft includes these in its Health & medical keyword pack (74 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to nursing homes, and what works

Healthcare staffing agencies. Nurses, CNAs and therapists are the constant gap. Lead with the roles you fill and how fast, and reach the director of nursing and the administrator. Our staffing agency guide covers the outreach.
Medical supply and pharmacy services. Incontinence supplies, wound care, durable equipment and long-term care pharmacy services. Lead with delivery reliability and survey-ready documentation.
Rehab and ancillary service providers. Contract therapy, mobile x-ray, lab, podiatry, dental and audiology services come to the building. Group by operator and pitch a service agreement across several facilities.
Long-term care software vendors. EHR, staff scheduling, infection control and family communication tools. Pitch the administrator on survey readiness and staff hours saved, and mention HIPAA safeguards up front.
Facilities, food service and laundry contractors. Kitchens, laundry, housekeeping and maintenance are often outsourced. Smaller independent facilities are the easier first accounts.
Hospitals and referral sources. Hospital case managers and home health agencies need every skilled nursing facility near them for discharge planning and partnerships. Draw a radius around the hospital.

How to segment and qualify a nursing home list

Skilled nursing vs assisted living

Run nursing home and skilled nursing terms separately from assisted living terms and tag rows by category. Nursing homes are licensed and paid very differently from assisted living facilities.

Chains vs independents

Group by website domain. A domain across many buildings is an operator or management company that buys centrally. A single-building domain is usually an independent or nonprofit home where the administrator decides.

Post-acute rehab focus

Facilities that call themselves health and rehabilitation or transitional care rely on short-stay Medicare patients from hospitals. They're the targets for therapy, referral and readmission tools.

Memory care units

Search memory care and dementia care terms. These units buy security, activity programs and specialized staff training.

Low rating

Filter to facilities with a Google rating under 3.5. They often have staffing or service problems that consultants, staffing firms and training providers can address directly.

How to reach nursing homes

Reach the administrator and director of nursing

The administrator runs the budget and the director of nursing runs clinical care. Use the emails' role column to find them, or write to admissions and ask who handles your topic.

Go to the operator for multi-facility deals

If many rows share a domain, the operator's regional or corporate office decides for all of them. Write to them once with the number of their buildings in your territory.

Mind inspections and staffing crunches

Facilities are busiest during state inspections and staffing shortages. Mid-week, mid-morning is the best time to call. Keep the first message short and specific.

Compliance notes

Emailing a facility's business address about a product is B2B marketing and doesn't involve resident health information. If your product touches resident data, expect HIPAA questions and a business associate agreement. The email itself falls under CAN-SPAM, and calls and texts under the TCPA. Read our cold email laws guide and get legal advice for your setup.

How to find nursing home leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Nursing homes lead lists: questions

How many nursing homes are there in the US?

CMS lists 14,686 nursing homes certified for Medicare or Medicaid in its provider data (October 2026). The Census Bureau's County Business Patterns counted 18,126 nursing care facility establishments with paid employees in 2023 (NAICS 623110), a wider group that includes facilities outside Medicare and Medicaid.

How do I find nursing home leads?

Pick a city, county, state or a shape you draw and search nursing home terms (nursing home, skilled nursing facility, nursing and rehabilitation center). Leadraft keeps only facilities inside your area, finds emails on each facility's own website, checks them, and lets you export or push them to your sending tool.

Can I combine the list with CMS data?

Yes. CMS publishes nursing home provider information on data.cms.gov, with addresses, bed counts, ownership and star ratings, but no emails or websites. Export your Leadraft list as CSV or XLSX and match on name and address to add those columns.

Can I separate nursing homes from assisted living?

Yes. They're filed under different Google Maps categories (Nursing home vs Assisted living facility). Search each set of terms and filter by category.

How much does a nursing home email list cost?

Leadraft charges one business credit per facility, once, and one checked-email credit per verified email you take out. California has 1,955 nursing care facilities with employees (Census 2023). A California-wide list fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails); if you want 2,000 verified emails, Growth ($49, 5,000 checked emails) covers it in one month. The Free plan gives you 500 businesses and 50 checked emails to test one county first.

Do you include administrator names?

No. Leadraft lists businesses, not people. You get the emails each facility publishes on its own website, sometimes including an administrator's address, with the role and the page each was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 (NAICS 623110, Nursing Care Facilities (Skilled Nursing Facilities)) · US and state files, establishments with paid employees, released 2025.
2.CMS Provider Data Catalog: Nursing homes including rehab services, Provider Information · 14,686 rows in the dataset updated October 2026.
3.FTC: CAN-SPAM Act, a compliance guide for business
4.HHS: The HIPAA Privacy Rule

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