Lead lists by industry · Last updated November 3, 2026

Assisted living email list: every assisted living and memory care community in your area

Leadraft builds a list of assisted living facilities from Google Maps for the area you choose: assisted living communities, memory care, residential care homes, adult family homes and senior living campuses. Each facility comes with its phone, website, address, rating, reviews and social profiles, plus up to 5 emails found on the facility's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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20,884assisted living facilities for the elderly with paid employees (NAICS 623312, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 623312, Assisted Living Facilities for the Elderly)
31,416residential care communities, including assisted living, represented in the NCHS long-term care study (2025 data)Source: CDC, National Center for Health Statistics: National Post-acute and Long-term Care Study, biennial overview
3,755assisted living facilities in California, the largest state (NAICS 623312, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 623312, Assisted Living Facilities for the Elderly)

How big is the assisted living facility market?

Assisted living ranges from large senior living campuses run by national operators to six-bed care homes in a converted house. The Census Bureau counted 20,884 assisted living facilities for the elderly with paid employees in 2023. The national long-term care study from CDC's National Center for Health Statistics represents 31,416 residential care communities in its 2025 data, a wider definition. California (3,755) leads by far, followed by Washington (1,824), Florida (1,417), Oregon (1,090), Wisconsin (989) and Texas (963). States license these homes under different names, which is why small-home states rank high. Larger communities have an executive director, a sales or move-in team, and often a regional operator that buys centrally. Small care homes are usually run by the owner, who decides everything.

How many assisted living facilities are there in each state?

California, Washington and Florida have the most. The Census Bureau counted 20,884 establishments in Assisted living facilities for the elderly (NAICS 623312) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

Rank	State	Establishments (2023)	Share of US
1	California	3,755	18.0%
2	Washington	1,824	8.7%
3	Florida	1,417	6.8%
4	Oregon	1,090	5.2%
5	Wisconsin	989	4.7%
6	Texas	963	4.6%
7	Michigan	882	4.2%
8	Arizona	749	3.6%
9	Minnesota	616	2.9%
10	Pennsylvania	584	2.8%
11	New York	557	2.7%
12	North Carolina	552	2.6%
13	Georgia	538	2.6%
14	Colorado	419	2.0%
15	Illinois	415	2.0%
16	Missouri	405	1.9%
17	Ohio	379	1.8%
18	Virginia	377	1.8%
19	Maryland	351	1.7%
20	Tennessee	301	1.4%
21	Massachusetts	246	1.2%
22	New Jersey	225	1.1%
23	Idaho	196	0.9%
24	Nevada	195	0.9%
25	South Carolina	195	0.9%
26	Alaska	193	0.9%
27	Kansas	193	0.9%
28	Indiana	187	0.9%
29	Alabama	171	0.8%
30	Connecticut	170	0.8%
31	Kentucky	147	0.7%
32	Utah	146	0.7%
33	Louisiana	127	0.6%
34	Nebraska	120	0.6%
35	Maine	118	0.6%
36	Mississippi	111	0.5%
37	Iowa	110	0.5%
38	Montana	106	0.5%
39	New Mexico	106	0.5%
40	Oklahoma	105	0.5%
41	New Hampshire	95	0.5%
42	Arkansas	93	0.4%
43	South Dakota	75	0.4%
44	North Dakota	54	0.3%
45	West Virginia	49	0.2%
46	Hawaii	43	0.2%
47	Vermont	41	0.2%
48	Rhode Island	34	0.2%
49	Wyoming	34	0.2%
50	District of Columbia	19	0.1%
51	Delaware	17	0.1%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a assisted living facility lead list

Every row is one assisted living facility business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for assisted living facilities:

Field	Why it matters for assisted living facilities
category / categories	Separates assisted living from nursing homes, independent living and home care agencies, which often use similar words in their names. Keep Assisted living facility and Retirement home rows, and check Nursing home rows separately.
website	Operator-run communities share a corporate domain. Small care homes often have a basic site, a Facebook page or nothing at all. Grouping by domain separates operators from owner-run homes.
emails (up to 5, with role and source)	Larger communities publish addresses for move-ins or sales, the executive director, careers and dining. The sales address is well monitored; the director's address reaches the person who buys.
email + grade	Verified means the mailbox exists. Accept-all means the domain takes any address, so treat it as a maybe. Small homes often use a free email address, which the free_provider column flags.
rating + reviews	Family reviews drive move-ins. Communities with few or poor reviews are leads for reputation, marketing and training offers.
facebook	Small care homes often market only on Facebook. A Facebook link with no website is a clear lead for web design agencies.
phone	Communities answer the phone for families all day. Ask for the executive director or the owner, and follow the TCPA for calls and texts.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every assisted living facility

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: assisted living facility, assisted living, senior living, senior living community, memory care, memory care facility, Alzheimer's care, dementia care, residential care home, residential care facility for the elderly, board and care home, adult family home, adult foster care, personal care home, group home for elderly, retirement home, retirement community, independent living, continuing care retirement community, respite care, senior apartments, elder care.

Google Maps categories: Assisted living facility, Retirement home, Retirement community, Senior citizen center, Nursing home, Elder care service, Group home.

Leadraft includes these in its Health & medical keyword pack (74 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to assisted living facilities, and what works

Senior living marketing and referral agencies. Occupancy is the number every director watches. Show the community how it appears for "assisted living near me" and how its reviews compare with the nearest three.
Healthcare staffing agencies. Caregivers, med techs and nurses turn over often. Lead with fill time and the shifts you cover, and reach the executive director or the owner.
Senior living software. Resident care records, eMAR, family communication, billing and move-in CRM tools. Pitch hours saved for care staff and smoother state inspections.
Pharmacy, medical supply and visiting clinicians. Long-term care pharmacies, supply companies, mobile labs, podiatry and therapy providers come to the building. Map every community in your delivery or visit radius.
Food service, activities and furniture vendors. Dining, activity programs and furnishings matter for move-ins. Larger communities and new openings are the best first accounts.
Home health and hospice agencies. Agencies build referral relationships with communities nearby. Draw a radius around your service area and introduce the services you provide to residents.

How to segment and qualify a assisted living facility list

Large communities vs small care homes

Search assisted living and senior living terms for communities, and residential care, board and care and adult family home terms for small homes. They buy very differently, so keep them in separate lists.

Operator-run vs independent

Group by website domain. A domain across many communities is an operator that buys centrally. A single-site domain, a free email address or a Facebook-only listing is usually an independent owner.

Memory care

Search memory care, dementia care and Alzheimer's care. These communities buy security systems, specialized programs and staff training.

Assisted living vs nursing homes

Keep nursing homes out of an assisted living list (or the reverse) using the category column. They're licensed, staffed and paid differently.

New communities

New senior living buildings need staff, furniture, software and marketing before they open. A monitor on your area surfaces new listings as they appear on Google Maps.

How to reach assisted living facilities

Write to the executive director or owner

In larger communities, the executive director runs the budget and the sales team runs move-ins. In small homes, the owner does both and often provides care. Keep the first email short and specific.

Use your own state's terms

Licensing names vary: residential care facility for the elderly in California, adult family home in Washington, personal care home in Pennsylvania and Georgia. Use the right term in your searches and your emails.

Time it for the office day

Directors handle tours and family visits late morning and weekends. Early afternoon on weekdays is a good window for calls.

Compliance notes

Emailing a facility's business address about a product is B2B marketing and doesn't involve resident health information. If your product touches resident data, expect privacy questions and possibly a business associate agreement. The email itself falls under CAN-SPAM, and calls and texts under the TCPA, which matters because small homes often list a cell phone. Read our cold email laws guide and get legal advice for your setup.

How to find assisted living facility leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Assisted living facilities lead lists: questions

How many assisted living facilities are there in the US?

The Census Bureau's County Business Patterns counted 20,884 assisted living facilities for the elderly with paid employees in 2023 (NAICS 623312). The National Center for Health Statistics long-term care study represents 31,416 residential care communities, including assisted living, in its 2025 data. The difference is definitions: small care homes are counted in different ways.

How do I find assisted living leads?

Pick a city, county, state or a shape you draw and search assisted living terms (assisted living, memory care, senior living, plus your state's name for small homes). Leadraft keeps only facilities inside your area, finds emails on each facility's own website, checks them, and lets you export or push them to your sending tool.

Does the list include small residential care homes?

Yes, if they're on Google Maps and you search the terms they use (residential care home, board and care, adult family home, personal care home). Many small homes have only a Facebook page or a free email address, which the list shows.

Can I separate assisted living from nursing homes?

Yes. They're filed under different Google Maps categories (Assisted living facility vs Nursing home). Search each set of terms and filter by category.

How much does an assisted living email list cost?

Leadraft charges one business credit per facility, once, and one checked-email credit per verified email you take out. California has 3,755 assisted living facilities with employees (Census 2023), and Google Maps will show more small homes than that. A California-wide list fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails); if you want 3,000 verified emails, Growth ($49, 5,000 checked emails) covers it in one month. The Free plan gives you 500 businesses and 50 checked emails to test one county first.

Do you include owner or director names?

No. Leadraft lists businesses, not people. You get the emails each facility publishes on its own website, with the role and the page each was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 (NAICS 623312, Assisted Living Facilities for the Elderly) · US and state files, establishments with paid employees, released 2025.
2.CDC, National Center for Health Statistics: National Post-acute and Long-term Care Study, biennial overview · 2025 NPALS data: survey responses from 2,906 eligible residential care communities, representing 31,416.
3.FTC: CAN-SPAM Act, a compliance guide for business
4.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

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