Lead lists by industry · Last updated November 3, 2026

Spa email list: every day spa and massage spa in your area, with checked emails

Leadraft builds a list of spas from Google Maps for the area you choose: day spas, massage spas, facial and skin care studios, Korean and Thai spas, float and sauna studios, and hotel and resort spas. Each spa comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on the spa's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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22,060spa locations in the US in 2025 (ISPA US Spa Industry Study)Source: International Spa Association: ISPA's 2026 "Big Five" statistics (US Spa Industry Study)
$23.5 billionUS spa industry revenue in 2025, from 191 million spa visits (ISPA)Source: International Spa Association: ISPA's 2026 "Big Five" statistics (US Spa Industry Study)
155,400massage therapist jobs in the US; 33% are in personal care services such as spas (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Massage Therapists
31,863"other personal care services" establishments, the Census code for day spas and massage parlors (NAICS 812199, 2023)Source: US Census Bureau, County Business Patterns 2023 state file (NAICS 812199, Other Personal Care Services)

How big is the spa market?

The International Spa Association counts 22,060 spa locations in the US, with $23.5 billion in revenue and 376,900 people employed as of January 2026. The market runs from one-room massage studios to independent day spas to large resort and hotel spas. The Census Bureau files day spas and massage parlors under NAICS 812199, together with tattoo parlors and tanning salons, and that code is largest in California (3,882 establishments), Florida (2,869), New York (2,656) and Texas (2,637). A typical day spa has an owner, a spa manager or director, and a front desk that books appointments. Massage therapists are often self-employed: the BLS says 36% work for themselves, so many small massage studios are one or two people. Med spas, which offer medical treatments under a physician, are a different business with different buyers; see our med spa list.

What's in a spa lead list

Every row is one spa business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for spas:

Field	Why it matters for spas
category / categories	Splits Day spa from Massage spa, Facial spa, Sauna and Wellness center. A massage-table supplier, a skincare brand and a float-tank maker each want a different slice.
email + grade	Spas usually publish a booking or info address. Verified means the mailbox exists; Accept-all is a maybe. Hotel and resort spas often use the hotel's domain, which may accept every address.
emails (up to 5, with role and source)	Larger spas list separate addresses for bookings, gift cards, events and careers. The role and source columns help you reach the spa director rather than the reservations inbox.
website + website_platform	Spas sell online: bookings, gift cards and memberships. A spa without online booking or gift card sales is a clear lead for software and web vendors.
rating + reviews	Review count tracks visit volume. Spas with hundreds of reviews buy product in volume; spas with a rating under 4.0 need reputation work.
price_level	Where Google shows it, price level separates luxury day spas from budget massage studios. Premium skincare and linen brands want the first group.
hours	Spas are busiest evenings and weekends. Hours also flag late-night massage studios, which are a different business from a day spa.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every spa

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: day spa, spa, massage spa, massage therapy, massage therapist, deep tissue massage, couples massage, thai massage, chinese massage, foot massage, reflexology, hot stone massage, prenatal massage, sports massage, facial spa, skin care clinic, esthetician, body wrap, korean spa, bathhouse, sauna, float spa, salt cave, wellness spa, resort spa, hotel spa.

Google Maps categories: Day spa, Spa, Massage spa, Massage therapist, Thai massage therapist, Facial spa, Skin care clinic, Sauna, Public bath, Wellness center, Spa and health club.

Leadraft includes these in its Beauty & wellness keyword pack (50 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to spas, and what works

Professional skincare and body care brands. Back-bar products for facials and treatments, plus retail lines the spa resells. Lead with margin on retail and training for estheticians.
Spa equipment and linen suppliers. Massage tables, facial steamers, towel warmers, robes and linen service. Target day spas with high review counts, who replace equipment and linen most often.
Booking, membership and gift card software. Online booking, memberships, packages and gift cards sold through the website. Gift cards around the holidays are a strong, concrete hook.
Marketing and web agencies. Show the spa where it ranks for "day spa near me" and "couples massage" in its city, and how its reviews compare with the three nearest competitors.
Staffing and continuing-education providers. Spas struggle to hire licensed massage therapists and estheticians. Offer a hiring pipeline or continuing-education courses therapists need for license renewal.
Insurance and merchant services. Professional and general liability for therapists, and card processing for gift cards and memberships. A quote built around their actual service mix gets read. See commercial insurance leads.

How to segment and qualify a spa list

Day spas vs massage studios

Run day spa terms and massage terms as separate searches and tag by category. Full-service day spas buy skincare, linen and software; small massage studios buy tables, oils and booking tools.

Hotel and resort spas

Search "resort spa" and "hotel spa" and group by website domain. The spa director decides on treatments, but purchasing may run through the hotel. See our hotel lead list.

Specialty wellness

Float spas, salt caves, saunas, bathhouses and Korean spas buy specialized equipment. Search those terms on their own and keep them as a separate list.

Price tier

Use price level and rating together to find the premium end of the market. Luxury brands should start there; budget offers fit the rest.

Newly opened spas

A new spa needs equipment, products, software, insurance and a website at once. A monitor on your area surfaces new spa listings as they appear on Google Maps.

How to reach spas

Reach the spa director, not the front desk

The published address is often the booking inbox. Keep the first email short, name the spa and one detail you noticed, and ask who handles your topic. In owner-run spas, the owner reads everything.

Write Tuesday to Thursday mornings

Spas are busiest evenings, weekends and before holidays. Midweek mornings, before the first appointments, are the best time to be read. Don't pitch in the weeks before Valentine's Day or Mother's Day, their peak gift card season.

Plan around gift card season

Spas plan holiday promotions in September and October. Offers that help them sell gift cards, packages or memberships land best in early fall.

Avoid health claims

If you sell products, don't promise medical outcomes in your emails. The FTC expects health claims to be backed by evidence. Keep pitches about the spa's business, not cures.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Calls and texts fall under the TCPA: dial by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.

How to find spa leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Spas lead lists: questions

How do I find spa leads?

Pick your area in Leadraft (a city, county, ZIP code or a shape you draw), search spa terms such as day spa, massage spa, facial spa, thai massage and sauna, and Leadraft finds every matching business on Google Maps inside that area. It finds emails on each spa's own website, checks them, and lets you export to CSV or XLSX or push to Instantly, Smartlead, lemlist or HubSpot.

How many spas are there in the US?

The International Spa Association's US Spa Industry Study counts 22,060 spa locations in 2025, with $23.5 billion in revenue. The Census Bureau doesn't count spas on their own: it files day spas and massage parlors under NAICS 812199, which had 31,863 establishments with paid employees in 2023 along with tattoo parlors and similar services. Google Maps will show more, because many one-person massage studios are listed too.

How much does a spa email list cost?

Leadraft charges one business credit per spa, once, and one checked-email credit per verified email you take out. ISPA counts 22,060 spa locations nationwide, so even a list of every spa in the country fits in one month of the Starter plan ($19, 25,000 businesses and 1,000 checked emails). For 4,000 verified emails, Growth ($49, 100,000 businesses and 5,000 checked emails) covers it. The Free plan gives you 500 businesses and 50 checked emails a month to test one city first.

Can I get only day spas, without massage studios or med spas?

Yes. Search day spa terms and filter by the category column. Leadraft records each business's Google Maps categories, so you can keep Day spa rows and drop Massage therapist, Medical spa or Sauna rows, or the other way round.

Are the emails verified?

Each email is checked against the spa's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the spa's own website, with the page each was found on.

Do you include spa owners' names?

No. Leadraft lists businesses, not people. You get the emails each spa publishes on its own website, often a booking or info address and sometimes a named owner or director, with the role and the page it was found on.

Sources

1.International Spa Association: ISPA's 2026 "Big Five" statistics (US Spa Industry Study) · 22,060 locations, $23.5 billion revenue, 191 million visits in 2025; 376,900 employees as of January 2026.
2.US Bureau of Labor Statistics, Occupational Outlook Handbook: Massage Therapists · 155,400 jobs in 2025; 36% self-employed; 33% in personal care services.
3.US Census Bureau, County Business Patterns 2023 state file (NAICS 812199, Other Personal Care Services) · Establishments with paid employees, summed across states. The 2017 NAICS index lists day spas and massage parlors under this code.
4.FTC: Health Products Compliance Guidance
5.FTC: CAN-SPAM Act, a compliance guide for business

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