Lead lists by industry · Last updated November 3, 2026

Funeral home email list: every funeral home, crematory and cemetery in your area

Leadraft builds a list of funeral service businesses from Google Maps for the area you choose: family-owned funeral homes, mortuaries, crematories, cemeteries, pet cremation services and the local locations of funeral groups. Each business comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on its own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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15,183funeral homes and funeral service establishments with paid employees (NAICS 812210, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 812210, Funeral Homes and Funeral Services)
15,401funeral homes in the US, per the National Funeral Directors Association (2025)Source: National Funeral Directors Association: Statistics
~75%of US funeral homes are family- or privately ownedSource: National Funeral Directors Association: Statistics
63.4%projected US cremation rate for 2025Source: National Funeral Directors Association: Statistics

How big is the funeral home market?

Funeral service is a small, steady, mostly family-run market. The National Funeral Directors Association counts 15,401 funeral homes and says about 75% are family- or privately owned; the Census Bureau's count is close, at 15,183 establishments with employees in 2023 (NAICS 812210). New York (1,027), Texas (982), Pennsylvania (966) and California (794) lead, then Ohio (784), Illinois (743) and Florida (645). The rest belong to larger companies that tend to buy centrally. The big shift is cremation: NFDA projects a 63.4% cremation rate for 2025, which pushes homes toward memorial services, cremation products, online arrangements and pre-need planning. Funeral directors are on call around the clock, and the owner is usually the buyer.

How many funeral homes are there in each state?

New York, Texas and Pennsylvania have the most. The Census Bureau counted 15,183 establishments in Funeral homes and funeral services (NAICS 812210) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

Rank	State	Establishments (2023)	Share of US
1	New York	1,027	6.8%
2	Texas	982	6.5%
3	Pennsylvania	966	6.4%
4	California	794	5.2%
5	Ohio	784	5.2%
6	Illinois	743	4.9%
7	Florida	645	4.2%
8	Michigan	535	3.5%
9	North Carolina	518	3.4%
10	Indiana	476	3.1%
11	New Jersey	447	2.9%
12	Georgia	442	2.9%
13	Tennessee	438	2.9%
14	Wisconsin	413	2.7%
15	Missouri	406	2.7%
16	Virginia	380	2.5%
17	Massachusetts	370	2.4%
18	Kentucky	368	2.4%
19	Iowa	323	2.1%
20	Minnesota	302	2.0%
21	Alabama	285	1.9%
22	South Carolina	274	1.8%
23	Louisiana	249	1.6%
24	Oklahoma	242	1.6%
25	Kansas	227	1.5%
26	Maryland	215	1.4%
27	Arkansas	211	1.4%
28	Mississippi	201	1.3%
29	West Virginia	196	1.3%
30	Connecticut	193	1.3%
31	Washington	166	1.1%
32	Nebraska	150	1.0%
33	Arizona	138	0.9%
34	Oregon	127	0.8%
35	Colorado	122	0.8%
36	Utah	100	0.7%
37	Maine	79	0.5%
38	South Dakota	69	0.5%
39	New Mexico	66	0.4%
40	Nevada	65	0.4%
41	Rhode Island	65	0.4%
42	Idaho	60	0.4%
43	Delaware	55	0.4%
44	Montana	52	0.3%
45	New Hampshire	51	0.3%
46	North Dakota	44	0.3%
47	Vermont	39	0.3%
48	Wyoming	27	0.2%
49	Hawaii	20	0.1%
50	Alaska	18	0.1%
51	District of Columbia	18	0.1%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a funeral home lead list

Every row is one funeral home business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for funeral homes:

Field	Why it matters for funeral homes
category / categories	Separates funeral homes from crematories, cemeteries, monument makers and pet services. A casket supplier, a cremation equipment maker and a memorial-stone engraver sell to different rows.
email + grade	Family funeral homes usually publish one office address, often read by the owner or a family member. Verified means the mailbox exists; Accept-all means the domain accepts anything, so it's a maybe.
emails (up to 5, with role and source)	Larger homes list separate addresses for pre-planning, obituaries and the director. The role and the page each was found on help you reach the owner rather than the obituary inbox.
website + website_platform	Funeral home sites carry obituaries, livestreams and price lists, and many run on funeral-specific platforms. The platform column shows who's on which, which matters if you sell websites or obituary software.
business name + website	Group-owned homes often keep their old family name but share a corporate domain. Grouping by domain separates group locations from true independents.
rating + reviews	Families review funeral homes on care and communication. Reviews show which homes handle more services and which have room to improve their follow-up with families.
phone	Funeral homes answer the phone 24 hours, because calls are often about a death. Never use the line for a sales call in a way that ties it up; email first.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every funeral home

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: funeral home, funeral service, funeral parlor, mortuary, funeral chapel, funeral director, family owned funeral home, cremation service, crematory, direct cremation, green burial, cemetery, memorial park, mausoleum, pet cremation, pet funeral service, pre need funeral planning, memorial service, headstone and monument, casket store, funeral flowers, jewish funeral home, muslim funeral service.

Google Maps categories: Funeral home, Funeral director, Crematory, Cemetery, Monument maker, Pet funeral service.

Who sells to funeral homes, and what works

Casket, urn and memorial product suppliers. Rising cremation means more urns, keepsakes and memorial products. Lead with the products families now ask for and your delivery time.
Funeral software and website providers. Case management, online arrangements, obituary pages and livestreaming. Show the owner how families arrange online and how it frees the director's time.
Pre-need insurance and planning firms. Pre-need contracts bring future business. Lead with how you support the home's staff and families, and be precise about what's regulated in their state.
Florists, caterers and memorial venues. Funeral homes refer families to local vendors. A short note on availability, delivery and pricing gets you onto their referral list.
Business brokers and funeral groups. Many family owners face succession questions. Reach the owner with a respectful, low-pressure note about options, and never press.
Removal, transport and staffing services. Homes need trade embalming, first-call removal and on-call help, especially small ones. Offer cover for nights and weekends.

How to segment and qualify a funeral home list

Family-owned vs group-owned

Group by website domain. Group locations often share a domain and buy centrally; family-owned homes with their own domain decide locally.

Crematories and cremation-focused providers

Search cremation service, crematory and direct cremation separately. They buy retorts, urns and online arrangement tools, and many work with several funeral homes.

Cemeteries and memorial parks

Cemeteries buy grounds care, monuments, mausoleum work and records software. Keep them as their own list.

Faith and cultural specialists

Jewish, Muslim and other faith-specific funeral services follow particular customs and timelines. Search them separately if you serve those communities.

Pet funeral services

Pet cremation and pet funeral services are a separate segment. They're also referral partners for veterinarians.

New and changed locations

A monitor on your area flags new funeral service listings as they appear on Google Maps, including new crematories and pet services.

How to reach funeral homes

Write with care, and keep it short

Funeral directors spend their days with grieving families. A short, plain, respectful email works. No jokes, no urgency, no hype.

Email first, call carefully

The listed phone is the line families call when someone dies. Don't tie it up with sales calls. Email first, and if you call, ask for a good time to speak with the owner.

Know the Funeral Rule

The FTC's Funeral Rule requires funeral providers to give consumers itemized price information, in person on a General Price List and by phone when asked. If your product touches pricing, websites or arrangements, show you understand it. This isn't legal advice.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out you honor. Calls and texts fall under the TCPA, so dial by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.

How to find funeral home leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Funeral homes lead lists: questions

How do I find funeral home leads?

Pick your area in Leadraft (a city, county, ZIP code or a shape you draw), search the terms that cover the trade (funeral home, mortuary, cremation service, crematory, cemetery), and Leadraft finds every matching business on Google Maps inside that area. It finds up to 5 emails on each home's website, checks them, and you export CSV or XLSX or push to Instantly, Smartlead, lemlist or HubSpot.

How many funeral homes are there in the US?

The National Funeral Directors Association counts 15,401 funeral homes, about 75% of them family- or privately owned. The Census Bureau's County Business Patterns counted 15,183 funeral home and funeral service establishments with paid employees in 2023 (NAICS 812210). New York (1,027), Texas (982) and Pennsylvania (966) have the most.

Can I get a list of family-owned funeral homes only?

Mostly, with some sorting. Leadraft records each home's name and website, so you can group by domain and drop locations that share a corporate group domain. Many group-owned homes keep their family name, so check the website before you send.

Are the emails verified?

Each email is checked against the funeral home's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the home's own website, with the page each was found on.

How much does a funeral home email list cost?

Leadraft charges one business credit per funeral home, once, and one checked-email credit per verified email you take out. Pennsylvania has 966 funeral homes with employees (Census 2023). A Pennsylvania list, with up to 1,000 verified emails, fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails). A nationwide list of about 15,200 homes also fits Starter's business credits; for 5,000 verified emails, Growth ($49) covers it in one month. The Free plan gives you 500 businesses and 50 checked emails a month to test one county first.

Do you include funeral director names?

No. Leadraft lists businesses, not people. You get the emails each funeral home publishes on its own website, often an office address and sometimes a named director, with the role and the page it was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 (NAICS 812210, Funeral Homes and Funeral Services) · State file, establishments with paid employees, released 2025.
2.National Funeral Directors Association: Statistics · 15,401 funeral homes; about 75% family- or privately owned; projected 2025 cremation rate 63.4%. Page last updated Sept. 29, 2025.
3.US Bureau of Labor Statistics, Occupational Outlook Handbook: Funeral Service Workers · About 34,800 funeral home manager jobs and 26,700 mortician, undertaker and funeral arranger jobs in 2025.
4.FTC: Complying with the Funeral Rule
5.FTC: CAN-SPAM Act, a compliance guide for business
6.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

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