Lead lists by industry · Last updated November 3, 2026

Bakery email list: every bakery, cake shop and donut shop in your area

Leadraft builds a list of bakeries from Google Maps for the area you choose: retail and artisan bakeries, cake and cupcake shops, donut, bagel and pastry shops, wedding cake bakers and wholesale bakeries. Each bakery comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on the bakery's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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9,219retail bakeries with paid employees in the US (NAICS 311811, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 311811, Retail Bakeries)
87,500+people employed by US retail bakeries (NAICS 311811, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 311811, Retail Bakeries)
About 7 in 10retail bakeries have fewer than 10 employees (NAICS 311811, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 311811, Retail Bakeries)

How big is the bakery market?

The Census Bureau counted 9,219 retail bakeries with paid employees in 2023 (NAICS 311811: bakeries that bake on site and sell to the public), and about 7 in 10 had fewer than 10 staff. That count misses many businesses people call bakeries: donut and bagel shops that are filed as cafes or snack bars, wholesale bakeries, and home bakers with cottage-food permits and no payroll. Google Maps lists most of them, so a Maps search shows more bakeries than the Census count. California leads (1,377), then New York (897), Texas (699), New Jersey (448), Florida (439) and Illinois (432). Most bakeries are independent and owner-run, with the owner often baking from before dawn. Franchise donut and bagel brands make up a visible share in many towns.

How many bakeries are there in each state?

California, New York and Texas have the most. The Census Bureau counted 9,219 establishments in Retail bakeries (NAICS 311811) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

Rank	State	Establishments (2023)	Share of US
1	California	1,377	14.9%
2	New York	897	9.7%
3	Texas	699	7.6%
4	New Jersey	448	4.9%
5	Florida	439	4.8%
6	Illinois	432	4.7%
7	Pennsylvania	371	4.0%
8	Massachusetts	323	3.5%
9	Michigan	318	3.4%
10	Washington	310	3.4%
11	North Carolina	290	3.1%
12	Ohio	267	2.9%
13	Georgia	243	2.6%
14	Wisconsin	186	2.0%
15	Indiana	157	1.7%
16	Connecticut	151	1.6%
17	Virginia	150	1.6%
18	Colorado	144	1.6%
19	Maryland	141	1.5%
20	Minnesota	124	1.3%
21	Tennessee	112	1.2%
22	Oregon	111	1.2%
23	Oklahoma	106	1.1%
24	Missouri	105	1.1%
25	Nevada	101	1.1%
26	Alabama	97	1.1%
27	Arizona	96	1.0%
28	Utah	96	1.0%
29	Louisiana	90	1.0%
30	Kentucky	69	0.7%
31	Hawaii	67	0.7%
32	South Carolina	65	0.7%
33	Maine	62	0.7%
34	Iowa	58	0.6%
35	Rhode Island	51	0.6%
36	Idaho	48	0.5%
37	Mississippi	45	0.5%
38	Arkansas	41	0.4%
39	Nebraska	41	0.4%
40	Kansas	39	0.4%
41	Wyoming	34	0.4%
42	New Mexico	31	0.3%
43	Vermont	30	0.3%
44	New Hampshire	28	0.3%
45	West Virginia	28	0.3%
46	Delaware	26	0.3%
47	North Dakota	23	0.2%
48	Alaska	17	0.2%
49	Montana	14	0.2%
50	District of Columbia	11	0.1%
51	South Dakota	10	0.1%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a bakery lead list

Every row is one bakery business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for bakeries:

Field	Why it matters for bakeries
category / categories	Splits full bakeries from cake shops, donut and bagel shops and wholesale bakeries. A flour distributor wants all of them; a wedding marketplace only wants cake and wedding bakeries.
email + grade	Bakeries usually publish an orders@ or info@ address that the owner reads. Verified means the mailbox exists; Accept-all is a maybe. Small bakeries often use Gmail, which the free_provider column flags.
website + contact_form	Custom cake bakeries take orders through a form. A bakery with no site or no online ordering is a lead for web, ordering and point-of-sale vendors.
hours	Bakeries open early, often 6 or 7 a.m., and many close by mid-afternoon or one day a week. Hours tell you when to call (not during the morning rush) and which shops are cake studios open by appointment.
rating + reviews	Review count tracks foot traffic. Bakeries with hundreds of reviews move volume and buy ingredients and packaging in bulk.
instagram / facebook / tiktok	Cake and pastry shops sell through photos. Active accounts point to bakeries that market; missing ones are openings for social media and photography services.
address + in_area	Home bakers sometimes list a pickup address. The area columns help you keep storefront bakeries in your delivery territory, which matters for distributors with routes.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every bakery

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: bakery, artisan bakery, french bakery, italian bakery, mexican bakery, panaderia, german bakery, asian bakery, bread bakery, sourdough bakery, cake shop, custom cakes, wedding cakes, cupcake shop, donut shop, bagel shop, pastry shop, patisserie, cookie shop, gluten free bakery, vegan bakery, kolache shop, pie shop, wholesale bakery, home bakery.

Google Maps categories: Bakery, Cake shop, Pastry shop, Cupcake shop, Donut shop, Bagel shop, Wedding bakery, Dessert shop, Wholesale bakery, Cookie shop.

Leadraft includes these in its Food & hospitality keyword pack (79 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to bakeries, and what works

Food and ingredient distributors. Flour, butter, sugar, chocolate, fillings and dairy on a route. Lead with delivery days that match their baking schedule and pricing on the items they reorder weekly.
Packaging suppliers. Cake boxes, pastry boxes, bread bags, cupcake inserts and branded packaging. Bakeries with high review counts go through packaging fastest. Offer small minimums for custom printing.
Bakery equipment dealers and repair services. Ovens, mixers, proofers, sheeters, display cases and refrigeration. Target established bakeries for upgrades and newly opened ones for full fit-outs. Repair contracts sell on uptime.
Point-of-sale, ordering and delivery software. Online preorders for holidays, custom cake orders with deposits, and delivery. Pitch fewer phone orders and fewer missed pickups.
Cafes, grocers and restaurants buying wholesale. Buyers looking for a wholesale bread or pastry supplier can list every bakery in their area and ask about wholesale. Search "wholesale bakery" and artisan terms.
Marketing and web agencies. Show the bakery how it ranks for "bakery near me" and "custom cakes" in its city. A short audit with photos of their best-reviewed items beats a generic pitch.

How to segment and qualify a bakery list

Retail bakeries vs cake studios

Walk-in bakeries buy ingredients and packaging in volume. Cake studios work by order and buy decorating supplies, boxes and wedding marketing. Search and tag them separately.

Donut and bagel shops

Donut and bagel shops are high-volume, early-morning businesses, many of them franchise units. Group by website domain to separate franchise units from independents.

Ethnic and specialty bakeries

Panaderias, Asian bakeries, kosher and gluten-free bakeries buy specialty ingredients and serve loyal neighborhoods. Search each style on its own for distributors with matching products.

Wholesale bakeries

Wholesale bakeries supply cafes, restaurants and grocers. They buy larger equipment and delivery vehicles and are a separate sale from retail shops.

Newly opened bakeries

A new bakery needs equipment, packaging, a distributor, POS and a website. A monitor on your area surfaces new listings as they appear on Google Maps.

How to reach bakeries

Avoid the morning rush

Bakers start before dawn and serve customers until late morning. Email so it lands early afternoon, after the rush and before close, and call around 1 to 3 p.m.

Respect the holiday calendar

Thanksgiving, Christmas, Valentine's Day, Easter and Mother's Day are a bakery's busiest weeks. Don't pitch then. Pitch preorder and holiday offers four to six weeks before.

Talk in their numbers

Bakery margins are thin. Offers framed as cost per dozen, waste reduced or hours saved before opening land better than feature lists. See how to sell to restaurants for food-business selling that also fits bakeries.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Calls and texts fall under the TCPA: dial by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.

How to find bakery leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Bakeries lead lists: questions

How do I find bakery leads?

Pick your area in Leadraft (a city, county, ZIP code or a shape you draw), search bakery terms such as bakery, cake shop, donut shop, bagel shop, panaderia and wedding cakes, and Leadraft finds every matching business on Google Maps inside that area. It finds emails on each bakery's own website, checks them, and lets you export to CSV or XLSX or push to Instantly, Smartlead, lemlist or HubSpot.

How many bakeries are there in the US?

The Census Bureau's County Business Patterns counted 9,219 retail bakeries with paid employees in 2023 (NAICS 311811). That leaves out many donut and bagel shops filed as cafes, wholesale bakeries, and home bakers with no payroll, so Google Maps shows more bakeries than the Census count.

How much does a bakery email list cost?

Leadraft charges one business credit per bakery, once, and one checked-email credit per verified email you take out. California has 1,377 retail bakeries with employees (Census 2023). Even if a Maps search including cake, donut and bagel shops finds three times that, about 4,100 businesses, a statewide list fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails). For 2,500 verified emails, Growth ($49, 5,000 checked emails) covers it. The Free plan gives you 500 businesses and 50 checked emails a month to test one city.

Can I get only cake shops or only wholesale bakeries?

Yes. Search those terms on their own and filter by the category column. Leadraft records each business's Google Maps categories, so you can keep Cake shop or Wholesale bakery rows and drop the rest.

Are the emails verified?

Each email is checked against the bakery's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the bakery's own website, with the page each was found on.

Do you include owner names?

No. Leadraft lists businesses, not people. You get the emails each bakery publishes on its own website, often an orders or info address and sometimes the owner's, with the role and the page it was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 (NAICS 311811, Retail Bakeries) · State file, establishments with paid employees, summed across states.
2.FTC: CAN-SPAM Act, a compliance guide for business
3.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

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