Lead lists by industry · Last updated November 3, 2026

Florist email list: every flower shop and wedding florist in your area

Leadraft builds a list of florists from Google Maps for the area you choose: retail flower shops, wedding and event florists, studio florists, flower delivery services, wholesale florists and flower farms. Each business comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on its own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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11,834florists with paid employees in the US (NAICS 453110, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 453110, Florists)
About 9 in 10florists have fewer than 10 employees (NAICS 453110, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 453110, Florists)
45,200floral designer jobs in the US; 55% work in florists and 14% are self-employed (BLS, 2025)Source: US Bureau of Labor Statistics, Occupational Outlook Handbook: Floral Designers

How big is the florist market?

The Census Bureau counted 11,834 florists with paid employees in 2023 (NAICS 453110), and about 9 in 10 had fewer than 10 staff, with about 55,000 employees in total. Floral designers who work alone from a studio or home, and grocery store floral counters, aren't in that count. California leads (1,203), then New York (962), Texas (818), Florida (657), Pennsylvania (535) and Illinois (487). Most florists are independent, owner-run shops. Revenue swings with the calendar: Valentine's Day, Mother's Day, Christmas, prom and wedding season, plus everyday sympathy work for funeral homes. Many shops take orders through wire services as well as their own website, and the owner usually buys flowers, supplies and software.

How many florists are there in each state?

California, New York and Texas have the most. The Census Bureau counted 11,834 establishments in Florists (NAICS 453110) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

Rank	State	Establishments (2023)	Share of US
1	California	1,203	10.2%
2	New York	962	8.1%
3	Texas	818	6.9%
4	Florida	657	5.6%
5	Pennsylvania	535	4.5%
6	Illinois	487	4.1%
7	Ohio	435	3.7%
8	New Jersey	407	3.4%
9	Michigan	365	3.1%
10	North Carolina	357	3.0%
11	Georgia	343	2.9%
12	Virginia	291	2.5%
13	Massachusetts	286	2.4%
14	Indiana	266	2.2%
15	Tennessee	248	2.1%
16	Missouri	247	2.1%
17	Minnesota	239	2.0%
18	Wisconsin	239	2.0%
19	Washington	195	1.6%
20	Colorado	182	1.5%
21	Alabama	180	1.5%
22	Kentucky	173	1.5%
23	South Carolina	169	1.4%
24	Oklahoma	151	1.3%
25	Iowa	149	1.3%
26	Maryland	149	1.3%
27	Oregon	148	1.3%
28	Louisiana	147	1.2%
29	Mississippi	143	1.2%
30	Connecticut	139	1.2%
31	Arizona	137	1.2%
32	Arkansas	137	1.2%
33	Kansas	134	1.1%
34	Nebraska	109	0.9%
35	Utah	103	0.9%
36	West Virginia	88	0.7%
37	Idaho	84	0.7%
38	Maine	77	0.7%
39	New Mexico	74	0.6%
40	New Hampshire	72	0.6%
41	Montana	71	0.6%
42	Nevada	64	0.5%
43	Rhode Island	59	0.5%
44	South Dakota	56	0.5%
45	North Dakota	55	0.5%
46	Hawaii	48	0.4%
47	Wyoming	39	0.3%
48	Delaware	37	0.3%
49	Vermont	34	0.3%
50	Alaska	23	0.2%
51	District of Columbia	23	0.2%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a florist lead list

Every row is one florist business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for florists:

Field	Why it matters for florists
category / categories	Splits retail Florist rows from Wholesale florist, Flower market, Garden center and Wedding service. Flower growers and importers want wholesalers and shops; wedding marketplaces want event florists.
email + grade	Florists usually publish an orders@ or info@ address that the owner reads. Verified means the mailbox exists; Accept-all is a maybe and deserves a more careful send.
website + website_platform	Florists sell online. The platform column shows which shops run their own store and which use a template site; a florist with no site or online ordering is a lead for web and e-commerce vendors.
rating + reviews	Review count tracks order volume. High counts point to busy shops with delivery vans and staff; low counts point to studio florists or new shops.
hours	Storefront florists keep retail hours and often open Saturdays; studio and wedding florists may work by appointment. Hours help you split them and time your calls.
instagram / facebook / tiktok	Wedding and event florists sell through photos. Active accounts point to florists who market; missing ones are openings for social media and photography services.
address + in_area	Studio florists may list a home address or only a service area. The area columns keep florists that serve your territory, which matters for wholesalers with delivery routes.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every florist

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: florist, flower shop, flower delivery, same day flower delivery, wedding florist, event florist, floral design studio, floral designer, funeral flowers, sympathy flowers, flower arrangements, bouquet delivery, rose delivery, flower bar, dried flowers, flower subscription, corporate flowers, wholesale florist, flower market, flower farm, plant shop, orchid shop.

Google Maps categories: Florist, Flower delivery, Wholesale florist, Flower designer, Flower market, Garden center, Wedding service, Gift shop.

Who sells to florists, and what works

Flower wholesalers, growers and importers. Fresh flowers, greens and specialty stems on a delivery schedule. Lead with freshness, the stems they can't get locally and delivery days that match their order days.
Floral supply companies. Vases, ribbon, foam alternatives, wrap, boxes and cooler equipment. Pitch before the big holidays, with clear pricing on what they reorder.
POS, website and delivery software. Online ordering, delivery routing and order management outside the wire services. Pitch keeping more of each order and fewer missed deliveries.
Wedding and event businesses. Venues, planners and photographers build preferred-vendor lists. List every event florist in your region and invite the ones that fit. See our wedding venue list.
Funeral homes and corporate buyers. Funeral homes, hotels, offices and restaurants want reliable standing orders. Buyers can list every florist nearby and ask for weekly or event pricing. See our funeral home list.
Marketing and web agencies. Show the florist how it ranks for "florist near me" and "flower delivery" in its city, especially in the weeks before Valentine's Day and Mother's Day.

How to segment and qualify a florist list

Retail shops vs event florists

Run retail terms (florist, flower shop, flower delivery) separately from event terms (wedding florist, event florist, floral design studio). Shops buy daily; event florists buy per event and plan seasons ahead.

Wholesale and growers

Wholesale florists, flower markets and flower farms are suppliers to the rest. Keep them as their own list, whether you sell to them or source from them.

Delivery-heavy shops

Shops that offer same-day delivery on their website and have high review counts usually run vans and drivers. They are leads for routing software, vehicle wraps and insurance.

Weak online presence

Filter for florists with no website or under 30 reviews. They often rely on wire services and walk-ins, and respond to direct-ordering and marketing offers.

Newly opened florists

A new shop needs a wholesaler, supplies, a cooler, POS and a website. A monitor on your area surfaces new listings as they appear on Google Maps.

How to reach florists

Stay out of the holiday weeks

The two weeks before Valentine's Day and Mother's Day are the busiest of the year. Don't pitch then. Pitch holiday offers six to eight weeks before, and pitch everything else in summer or January.

Mornings are for processing

Florists process deliveries and build orders in the morning, and drivers go out late morning. Email so it lands early afternoon, and call between 1 and 3 p.m.

Lead with margin

Florists watch costs per stem and fees per order. Offers framed as margin kept, waste reduced or orders won land better than feature lists. See how to get stores to sell your product if you sell a product florists could carry.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Calls and texts fall under the TCPA: dial by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.

How to find florist leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Florists lead lists: questions

How do I find florist leads?

Pick your area in Leadraft (a city, county, ZIP code or a shape you draw), search terms such as florist, flower shop, flower delivery, wedding florist and wholesale florist, and Leadraft finds every matching business on Google Maps inside that area. It finds emails on each florist's own website, checks them, and lets you export to CSV or XLSX or push to Instantly, Smartlead, lemlist or HubSpot.

How many florists are there in the US?

The Census Bureau's County Business Patterns counted 11,834 florists with paid employees in 2023 (NAICS 453110). Solo floral designers without payroll and grocery floral departments aren't in that number. The BLS counts 45,200 floral designer jobs in 2025.

How much does a florist email list cost?

Leadraft charges one business credit per florist, once, and one checked-email credit per verified email you take out. With 11,834 florists with employees in the whole country (Census 2023), a nationwide list fits one month of the Starter plan ($19 for 25,000 businesses and 1,000 checked emails). For 4,000 verified emails, Growth ($49, 100,000 businesses and 5,000 checked emails) covers it. The Free plan gives you 500 businesses and 50 checked emails a month to test one city first.

Can I get only wedding and event florists?

Mostly, yes. Search wedding florist, event florist and floral design studio, then check the category and website columns. Many retail shops also do weddings, so expect overlap.

Are the emails verified?

Each email is checked against the florist's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the florist's own website, with the page each was found on.

Do you include owner names?

No. Leadraft lists businesses, not people. You get the emails each florist publishes on its own website, often an orders or info address and sometimes the owner's, with the role and the page it was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 (NAICS 453110, Florists) · State file, establishments with paid employees, summed across states.
2.US Bureau of Labor Statistics, Occupational Outlook Handbook: Floral Designers · 45,200 jobs in 2025; 55% in florists; 14% self-employed.
3.FTC: CAN-SPAM Act, a compliance guide for business
4.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

See the florists in your area, free

Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.

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