Lead lists by industry · Last updated November 3, 2026

Martial arts school email list: every dojo, BJJ academy and MMA gym in your area

Leadraft builds a list of martial arts schools from Google Maps for the area you choose: karate and taekwondo dojos, Brazilian jiu-jitsu academies, MMA and kickboxing gyms, judo, kung fu and Krav Maga schools, and kids' martial arts programs. Each school comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on the school's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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20,916sports and recreation instruction establishments, the Census code that includes martial arts and karate schools (NAICS 611620, 2023)Source: US Census Bureau, County Business Patterns 2023 state file (NAICS 611620, Sports and Recreation Instruction)
176,000+people employed by sports and recreation instruction businesses (NAICS 611620, 2023)Source: US Census Bureau, County Business Patterns 2023 state file (NAICS 611620, Sports and Recreation Instruction)
About 3 in 4of those establishments have fewer than 10 employees (NAICS 611620, 2023)Source: US Census Bureau, County Business Patterns 2023 state file (NAICS 611620, Sports and Recreation Instruction)

How big is the martial arts school market?

The Census Bureau's 2017 NAICS index puts martial arts and karate instruction, camps and schools under NAICS 611620, sports and recreation instruction, which also covers swim schools, golf instruction and other sports coaching. That code had 20,916 establishments with paid employees in 2023, about three in four with fewer than 10 staff, led by California (2,872), Texas (1,780), Florida (1,759) and New York (1,378). Martial arts schools are a share of that count. Most are owner-instructor businesses: the head instructor owns the school, teaches most classes and makes every buying decision. Revenue comes from monthly memberships, belt testing fees, gear sales, summer camps and after-school programs, and kids' classes are often the biggest part of the business. Some schools belong to an association or franchise, many are fully independent.

What's in a martial arts school lead list

Every row is one martial arts school business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for martial arts schools:

Field	Why it matters for martial arts schools
category / categories	Splits karate and taekwondo dojos (often kids-heavy) from BJJ academies and MMA and boxing gyms (often adult-heavy). Gear suppliers, kids' program software and fight-gym insurers each want a different slice.
email + grade	Schools usually publish one address that the owner reads. Verified means the mailbox exists; Accept-all is a maybe. Small schools often use a Gmail address, which the free_provider column flags.
website + website_platform	Schools sell trial classes and memberships online. A school without a site, or without a trial-class signup form, is a lead for web and lead-capture vendors.
rating + reviews	Review count tracks student volume, and kids' schools collect many reviews from parents. Schools with hundreds of reviews are established; few reviews means a new or small school.
hours	Most schools teach after school and evenings, with kids' classes from about 3:30 p.m. and adults later. Morning hours often mean a full-time school with homeschool or adult day classes.
facebook / instagram / youtube	Schools post belt tests, tournaments and technique videos. Active accounts point to schools that already market; empty ones are openings for social media agencies.
phone	The listed number usually reaches the owner or front desk. Call during the day before classes start, and follow the TCPA for calls and texts.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every martial arts school

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: martial arts school, martial arts, karate, karate school, taekwondo, brazilian jiu jitsu, bjj gym, jiu jitsu, mma gym, kickboxing, muay thai, boxing gym, judo, kung fu, krav maga, self defense classes, aikido, kids martial arts, kids karate, after school martial arts, wrestling club, capoeira, hapkido, tai chi.

Google Maps categories: Martial arts school, Karate school, Taekwondo school, Judo school, Kung fu school, Aikido school, Kickboxing school, Boxing gym, Self defense school, Gym.

Leadraft includes these in its Fitness keyword pack (60 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to martial arts schools, and what works

Martial arts gear and uniform suppliers. Uniforms, belts, sparring gear, mats and heavy bags. Schools buy gear for every new student and resell it. Lead with wholesale pricing and quick delivery before belt tests.
Membership and billing software. Recurring billing, attendance, belt progression tracking and parent communication. Owners want failed payments and cancellations handled without awkward conversations.
Marketing and lead-gen agencies. Show the school how it ranks for "karate near me" or "kids martial arts" in its area, and how its trial-class offer compares with the nearest competitors.
Matting and flooring installers. Puzzle mats, roll-out mats and sprung floors for new schools and expansions. Target newly opened schools and fast-growing ones with many reviews.
Insurance providers. Schools need general liability and student accident cover; contact sports and sparring raise the stakes. A quote built for martial arts schools gets attention. See commercial insurance leads.
After-school programs, camps and parent services. Many schools run after-school pickup and summer camps. Offer van leasing, camp registration tools or co-marketing with local schools.

How to segment and qualify a martial arts school list

Kids programs vs adult gyms

Search kids terms (kids karate, after school martial arts) separately from BJJ, MMA and boxing terms. Kids-focused schools buy parent communication and camp tools; adult gyms buy sparring gear and open-mat scheduling.

By discipline

Run one search per art: karate, taekwondo, BJJ, MMA, judo, kung fu, Krav Maga. Use the category column to tag each row. Gear and uniforms differ by style, so suppliers should segment this way.

Franchise and association schools

Group by website domain. Many rows on one domain is a franchise or association that may buy centrally. Independents decide at the school.

Weak online presence

Filter for schools with no website or under 30 reviews. They rely on word of mouth and respond to concrete marketing offers. See finding businesses without websites.

Newly opened schools

A new school needs mats, gear, software, insurance and a website at once. A monitor on your area surfaces new listings as they appear on Google Maps.

How to reach martial arts schools

Reach the owner before classes

Most owners teach every afternoon and evening. Email so it lands mid-morning, and call between 10 a.m. and 2 p.m. Avoid tournament weekends.

Time it around enrollment

Schools enroll most new students in January, at back-to-school in August and September, and before summer camp. Pitch growth offers a few weeks before those windows.

Use the school's language

Owners call themselves sensei, coach, master or professor depending on the art. Mention their discipline and something specific, like a belt test or a kids' program, rather than a generic fitness pitch.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Many listed numbers are owners' cell phones, so calls and texts fall under the TCPA: dial by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.

How to find martial arts school leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Martial arts schools lead lists: questions

How do I find martial arts school leads?

Pick your area in Leadraft (a city, county, ZIP code or a shape you draw), search terms such as martial arts school, karate, taekwondo, brazilian jiu jitsu, mma gym and kids martial arts, and Leadraft finds every matching school on Google Maps inside that area. It finds emails on each school's own website, checks them, and lets you export to CSV or XLSX or push to Instantly, Smartlead, lemlist or HubSpot.

How many martial arts schools are there in the US?

There's no official count of martial arts schools alone. The Census Bureau files martial arts and karate instruction under NAICS 611620, sports and recreation instruction, which had 20,916 establishments with paid employees in 2023 along with swim schools, golf instruction and other sports coaching. Owner-only schools without payroll aren't counted. A Google Maps search of your area gives the best count for your market.

How much does a martial arts school email list cost?

Leadraft charges one business credit per school, once, and one checked-email credit per verified email you take out. Texas has 1,780 establishments in the whole 611620 category, and martial arts schools are a share of that. So a statewide Texas list fits easily in the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails). For more than 1,000 verified emails in a month, Growth ($49, 5,000 checked emails) covers it. The Free plan gives you 500 businesses and 50 checked emails a month to test one city.

Can I get only BJJ or MMA gyms?

Yes. Search those terms on their own (brazilian jiu jitsu, bjj gym, mma gym, muay thai) and filter by the category column. Leadraft records each business's Google Maps categories, so you can drop karate and taekwondo rows or keep them in a separate list.

Are the emails verified?

Each email is checked against the school's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the school's own website, with the page each was found on.

Do you include instructors' names?

No. Leadraft lists businesses, not people. You get the emails each school publishes on its own website, often the owner's address in a small school, with the role and the page it was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 state file (NAICS 611620, Sports and Recreation Instruction) · Establishments and employees with paid employees, summed across states.
2.US Census Bureau, 2017 NAICS Index File · Lists martial arts and karate instruction, camps or schools under 611620.
3.FTC: CAN-SPAM Act, a compliance guide for business
4.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

See the martial arts schools in your area, free

Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.

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