Lead lists by industry · Last updated November 3, 2026

Private school email list: every private K-12 school in your area, with checked emails

Leadraft builds a list of private schools from Google Maps for the area you choose: Catholic and other religious schools, independent and college-prep schools, Montessori and Waldorf schools, boarding schools and special education schools. Each school comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on its own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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29,730K-12 private schools in the US (NCES Private School Survey, 2021-22)Source: National Center for Education Statistics, Fast Facts: Private School Survey (PSS)
4.7 millionK-12 students enrolled in private schools (NCES, 2021-22)Source: National Center for Education Statistics, Fast Facts: Private School Survey (PSS)
6,120Catholic schools among them (NCES, 2021-22)Source: National Center for Education Statistics, Fast Facts: Private School Survey (PSS)
23,201private elementary and secondary school establishments with paid employees (NAICS 611110, 2023)Source: US Census Bureau, County Business Patterns 2023 (NAICS 611110, Elementary and Secondary Schools, private)

How big is the private school market?

The National Center for Education Statistics counted about 29,730 K-12 private schools in 2021-22, teaching 4.7 million students with about 482,600 full-time-equivalent teachers. About 6,120 were Catholic; most of the rest are other religious schools (Conservative Christian, Lutheran, Jewish, Islamic and others) or nonsectarian schools such as independent, Montessori and special education schools. The Census Bureau's 2023 count of private school establishments with employees (NAICS 611110) is 23,201, led by California (about 2,750), Florida (1,790), New York (1,770), Texas (1,620), Pennsylvania (1,140) and Illinois (890). Most private schools are small and run on tuition. The head of school and a business manager decide on most purchases, Catholic schools may buy through their diocese, and budgets are set in spring for the next school year.

How many private schools are there in each state?

California, Florida and New York have the most. The Census Bureau counted 23,201 establishments in Elementary and secondary schools (private) (NAICS 611110) across the 50 states and DC in 2023. These are locations with paid employees, so one-person businesses aren't included and the real number of businesses is higher. Use it to size a market before you build the list.

Rank	State	Establishments (2023)	Share of US
1	California	2,752	11.9%
2	Florida	1,785	7.7%
3	New York	1,766	7.6%
4	Texas	1,621	7.0%
5	Pennsylvania	1,140	4.9%
6	Illinois	886	3.8%
7	Ohio	843	3.6%
8	New Jersey	809	3.5%
9	Georgia	715	3.1%
10	North Carolina	674	2.9%
11	Arizona	620	2.7%
12	Massachusetts	538	2.3%
13	Virginia	524	2.3%
14	Minnesota	502	2.2%
15	Michigan	481	2.1%
16	Wisconsin	445	1.9%
17	Maryland	442	1.9%
18	Washington	434	1.9%
19	Louisiana	413	1.8%
20	Missouri	382	1.6%
21	Oregon	379	1.6%
22	Colorado	369	1.6%
23	Tennessee	363	1.6%
24	Indiana	357	1.5%
25	South Carolina	349	1.5%
26	Connecticut	272	1.2%
27	Kentucky	229	1.0%
28	Mississippi	220	0.9%
29	Alabama	218	0.9%
30	Iowa	198	0.9%
31	Utah	196	0.8%
32	Kansas	169	0.7%
33	New Hampshire	168	0.7%
34	Oklahoma	165	0.7%
35	Nebraska	163	0.7%
36	Arkansas	161	0.7%
37	District of Columbia	159	0.7%
38	Idaho	152	0.7%
39	Nevada	149	0.6%
40	Hawaii	123	0.5%
41	Maine	121	0.5%
42	New Mexico	118	0.5%
43	Rhode Island	111	0.5%
44	Vermont	102	0.4%
45	Montana	86	0.4%
46	South Dakota	76	0.3%
47	West Virginia	73	0.3%
48	Delaware	68	0.3%
49	Alaska	46	0.2%
50	North Dakota	37	0.2%
51	Wyoming	32	0.1%

Source: US Census Bureau, County Business Patterns 2023 (state file), all legal forms.

What's in a private school lead list

Every row is one private school business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for private schools:

Field	Why it matters for private schools
category / categories	Separates Catholic, Christian, Montessori, boarding and special education schools. Many private schools are filed only as Elementary school or High school, so search private-school terms and check the name and category together to keep public schools out.
email + grade	Schools publish an office or admissions address on their site. Verified means the mailbox exists. School and diocese domains are sometimes set to accept every address, so expect some Accept-all grades and send to those more carefully.
emails (up to 5, with role and source)	School sites often list the head of school, admissions, business office, athletics and the front office. The role and the page each email was found on let you pick the right one for your offer instead of writing to admissions about software.
website + website_platform	Private schools compete for enrollment online. A dated site or a generic builder is the lead for school web design, enrollment marketing and admissions software.
rating + reviews	Parent reviews on Google Maps affect enrollment. A school with few reviews or a low rating is the natural lead for reputation and parent-communication offers.
address + in_area	Many vendors sell by territory: buses, food service, uniforms, facilities. Keep only schools inside your service area, and use distance to plan routes for visits.
facebook / instagram / youtube	Schools market events, sports and open houses on social. Active accounts point to a school with a marketing staff member, which helps you find the right contact.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every private school

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: private school, private elementary school, private middle school, private high school, independent school, college preparatory school, prep school, Catholic school, parochial school, Christian school, Christian academy, Lutheran school, Jewish day school, Islamic school, Montessori school, Waldorf school, classical academy, boarding school, girls school, boys school, special education school, school for learning differences, international school, bilingual school, private kindergarten, K-12 school.

Google Maps categories: Private school, Catholic school, Christian school, Montessori school, Boarding school, Preparatory school, Elementary school, Middle school, High school, Religious school, Special education school.

Who sells to private schools, and what works

Enrollment marketing and web agencies. Tuition-funded schools live on enrollment. Open with what you can see: a dated website, few parent reviews, or no visibility for "private school near me" in their ZIP. Offer a short review before the next admissions season.
School software (SIS, admissions, tuition management). Student information, admissions, tuition billing, parent communication. Pitch the head of school and business manager on hours saved in admissions and billing, and time demos for the spring planning window.
Uniform, food service and transportation providers. Many private schools buy uniforms, lunches and buses from outside vendors. Territory matters, so draw your service area and lead with a per-student price.
Facilities, security and maintenance contractors. Campus security, access control, HVAC, roofing, cleaning and grounds. Summer is when work gets done, so reach the business office in winter and spring with a summer schedule.
Education supplies, curriculum and edtech. Curriculum publishers, STEM kits, classroom technology and library vendors. Segment by religious affiliation and grade levels; a classical or Christian curriculum sells to a different subset than a coding program.
Insurance, benefits and financial services. Schools need property and liability coverage, employee benefits and sometimes financing for buildings. A clear comparison of costs at renewal time is the hook.

How to segment and qualify a private school list

Religious vs nonsectarian

Use category and name to split Catholic, other religious and nonsectarian schools. Catholic schools may buy through a diocese office, so group them by diocese and contact that office for central purchases.

Grade levels

Elementary-only, K-8, high school and K-12 schools buy differently: high schools buy athletics, college counseling and lab equipment. The category and name usually tell you which.

Montessori and alternative schools

Montessori, Waldorf and classical schools have their own materials and training needs. Search them separately and keep them as their own segment.

Boarding and international schools

Boarding schools buy housing, food service and international recruiting. They are few, so a hand-written first email to the head of school works.

Weak online presence

Filter for schools with no website, few reviews or a low rating. These are the best leads for enrollment marketing and websites, and you can name the gap in your first line.

By metro or county

Vendors with routes or service areas should search one county or a drawn area at a time. A monitor on the same area shows new schools as they appear on Google Maps.

How to reach private schools

Follow the school calendar

Budgets for the next year are set in late winter and spring, and summer is when projects get done. Avoid the first weeks of school, exam weeks and the holiday break. Many offices keep reduced hours in July.

Write to the business office or head of school

The front office and admissions inboxes screen everything for parents. Use the role column to pick the business manager or head of school for purchases, and keep the first email to a few lines.

Contacting a school is not contacting students

Emailing a school's published business address about a product is ordinary B2B marketing. Student privacy rules such as FERPA cover student records (and FERPA applies only to schools that get Department of Education funding); they aren't about writing to a school's office. If your product touches student data, say up front how you handle it, because that question decides the deal.

Follow CAN-SPAM and TCPA

Commercial email to schools is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Calls and texts fall under the TCPA, so call office lines by hand and don't send marketing texts without consent. Read our cold email laws guide and get legal advice for your setup.

How to find private school leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Private schools lead lists: questions

How do I find private school leads?

Pick your area in Leadraft (a city, county, ZIP code or a shape you draw), search private school terms (private school, Catholic school, Christian academy, Montessori school and so on), and Leadraft finds every matching school on Google Maps inside that area. It finds up to 5 emails on each school's own website, checks each mailbox, and lets you export CSV or XLSX or push the list to Instantly, Smartlead, lemlist or HubSpot.

How many private schools are there in the US?

The National Center for Education Statistics counted about 29,730 K-12 private schools in 2021-22, with 4.7 million students. About 6,120 were Catholic. The Census Bureau counted 23,201 private school establishments with paid employees in 2023 (NAICS 611110). Google Maps counts differ again, because some schools have separate listings for each campus or division.

Can I keep public schools out of the list?

Mostly, yes. Search private-school terms and filter by category (Private school, Catholic school, Christian school, Montessori school). Some private schools are filed only as Elementary school or High school, so check the name of those rows; public district schools are easy to spot by name and website domain.

How much does a private school email list cost?

Leadraft charges one business credit per school, once, and one checked-email credit per verified email you take out. Florida has about 1,790 private school establishments with employees (Census 2023), which fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails). A US-wide list of about 23,000 to 30,000 schools fits Growth ($49 a month, 100,000 businesses and 5,000 checked emails); if you want 12,000 verified emails at once, Pro ($99 a month, 15,000 checked emails) covers it. The Free plan gives you 500 businesses and 50 checked emails a month to test first.

Does FERPA stop me from emailing private schools?

Emailing a school's published business address about a product is business-to-business marketing and doesn't involve student records, so FERPA isn't the rule that governs it (and FERPA only applies to schools that receive Department of Education funds). CAN-SPAM applies to the email itself. If your product will handle student data, schools will expect clear privacy terms. This isn't legal advice.

Do you include teacher or principal names?

No. Leadraft lists the school, not people. You get the emails the school publishes on its own website (often the office, admissions or business office, sometimes a named head of school), each with its role and the page it was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 (NAICS 611110, Elementary and Secondary Schools, private) · US and state files, establishments with paid employees, released 2025. Public schools are not in CBP.
2.National Center for Education Statistics, Fast Facts: Private School Survey (PSS) · About 29,730 K-12 private schools and 4.7 million students in 2021-22; 6,120 Catholic schools; 482,570 FTE teachers.
3.US Department of Education: Family Educational Rights and Privacy Act (FERPA)
4.FTC: CAN-SPAM Act, a compliance guide for business
5.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

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