Lead lists by industry · Last updated November 3, 2026

Tattoo shop email list: every tattoo studio and piercing shop in your area

Leadraft builds a list of tattoo shops from Google Maps for the area you choose: custom and walk-in tattoo studios, piercing shops, tattoo removal and cosmetic tattoo studios. Each shop comes with its phone, website, address, rating, reviews, hours and social profiles, plus up to 5 emails found on the shop's own website. Every email is checked against the live mailbox and graded Verified, Accept-all or Invalid, and invalid ones are never exported.

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31,863establishments in "other personal care services", the Census code that includes tattoo parlors, day spas and massage parlors (NAICS 812199, 2023)Source: US Census Bureau, County Business Patterns 2023 state file (NAICS 812199, Other Personal Care Services)
3,882of those establishments are in California, the largest state (NAICS 812199, 2023)Source: US Census Bureau, County Business Patterns 2023 state file (NAICS 812199, Other Personal Care Services)

How big is the tattoo shop market?

There's no official count of tattoo shops on their own. The Census Bureau files tattoo parlors under NAICS 812199, other personal care services, alongside day spas, massage parlors, tanning salons and piercing studios; that code had 31,863 establishments with paid employees in 2023, led by California (3,882), Florida (2,869), New York (2,656) and Texas (2,637). Tattoo shops are small and owner-run. Many artists work as independent contractors inside a shop, renting a station or splitting each session with the owner, so the owner buys the space, equipment and software while artists often buy their own ink and needles. Shops market on Instagram first, and most work by appointment with some walk-ins.

What's in a tattoo shop lead list

Every row is one tattoo shop business found on Google Maps inside the area you chose, with its email found on its own website and checked against the live mail server. These are the columns that matter most for tattoo shops:

Field	Why it matters for tattoo shops
instagram / facebook / tiktok	Instagram is the tattoo portfolio. Most shops and artists post work there and take booking requests by DM. The social columns show where each shop is active, and a shop with no Instagram link on its site is rare and worth a look.
email + grade	Shops usually publish one booking address, often on a Gmail account. Verified means the mailbox exists; Accept-all is a maybe. Booking inboxes get a lot of mail, so the subject line has to say what it's about.
emails (up to 5, with role and source)	Larger studios list a booking address plus one per artist. The role and source columns help you separate the owner or shop manager from individual artists.
website + contact_form	Many shops route bookings through a form that asks for placement, size and a reference image. The contact form column tells you where the shop takes inquiries. A shop without a booking form is a lead for web and booking vendors.
rating + reviews	Tattoo shops are judged on reviews and portfolios. High review counts mean a busy shop with several artists; low counts point to a new or private studio.
hours	Most shops open around noon and stay open into the evening, and many close one or two days a week. Use the hours to time calls and to spot appointment-only studios.
category / categories	Splits Tattoo shop from Body piercing shop, Tattoo removal service and Permanent make-up clinic. Ink suppliers sell to the first; laser and aftercare brands care about the others.

About 45 columns in all, including up to five emails per business with their role and source, and eight social networks. See a sample export.

Search terms that find every tattoo shop

No single keyword finds them all. Businesses file themselves under different Google Maps categories and describe themselves in different words, so a complete list searches every variant across the whole area, then removes duplicates.

Search terms: tattoo shop, tattoo studio, tattoo parlor, tattoo artist, custom tattoo, walk in tattoo, fine line tattoo, realism tattoo, traditional tattoo, black and grey tattoo, japanese tattoo, cover up tattoo, tattoo removal, laser tattoo removal, body piercing, piercing shop, ear piercing, cosmetic tattoo, microblading, permanent makeup, scalp micropigmentation, henna tattoo, private tattoo studio.

Google Maps categories: Tattoo shop, Tattoo artist, Body piercing shop, Tattoo removal service, Permanent make-up clinic, Beauty salon.

Leadraft includes these in its Beauty & wellness keyword pack (50 terms), and suggests more in your country's vocabulary when you type a trade.

Who sells to tattoo shops, and what works

Tattoo supply companies and ink brands. Ink, needles, cartridges, machines, power supplies, gloves and barrier film. Reach the shop owner for bulk consumables and the artists for machines and ink. Fast shipping and consistent stock are the hook.
Booking, deposit and consent-form software. Deposits, digital consent and release forms, artist calendars and reminders. Pitch fewer no-shows and less time answering DMs.
Aftercare and skincare brands. Shops recommend and resell aftercare balms and films. Offer wholesale pricing, retail displays and a margin on every client who walks out with a product.
Insurance providers. Tattoo shops need general and professional liability, and many landlords ask for proof of cover. A fast quote that handles independent artists working in the shop is a real need.
Marketing and web agencies. Show how the shop ranks for "tattoo shop near me" and for its style (fine line, realism, cover up) in its city. Offer portfolio pages per artist that rank in search, not just on Instagram.

How to segment and qualify a tattoo shop list

Tattoo vs piercing vs cosmetic

Run separate searches for tattoo terms, piercing terms and cosmetic tattoo terms (microblading, permanent makeup, scalp micropigmentation), then tag rows by category. They buy from different suppliers.

Shop size

Review count and the number of emails on a site are rough proxies for the number of artists. Multi-artist shops buy consumables in bulk and need booking software; private single-artist studios buy less.

Laser tattoo removal

Removal clinics and med spas offering removal buy lasers, numbing products and marketing. Keep them as their own list; see also our med spa lead list.

Newly opened shops

A new studio needs equipment, insurance, software and a website at once. A monitor on your area surfaces new tattoo listings as they appear on Google Maps.

Weak online presence

Filter for shops with no website or under 30 reviews. They rely on walk-ins and word of mouth, and respond to concrete marketing offers. See finding businesses with low Google reviews.

How to reach tattoo shops

Write after noon, call late afternoon

Many shops don't open until noon and artists are tattooing from then on. Email so it lands around opening time, and call in the gap between sessions in late afternoon. Avoid Friday and Saturday evenings.

Owner vs artists

Decide who your offer is for. The owner buys the lease, furniture, software and shared supplies. Artists who work as contractors often buy their own machines and ink. One email rarely fits both.

Show you know the craft

Tattoo owners ignore generic beauty-industry pitches. Mention their style or a piece you saw, and use the trade's words: cartridges, stations, deposits, flash days.

CAN-SPAM and TCPA

Commercial email to businesses is covered by CAN-SPAM: honest subject lines, your physical address and an opt-out that you honor. Many listed numbers are owners' cell phones, so calls and texts fall under the TCPA: dial by hand and don't send marketing texts without consent. State and county health rules for tattoo shops vary, so don't make claims about them in your pitch. Read our cold email laws guide and get legal advice for your setup.

How to find tattoo shop leads: build the list in four steps

Choose the place. A city, county or ZIP code, a radius around an address, or a shape you draw on the map (or a KML file).
Search every variant. Start from the terms above. Leadraft splits large areas into tiles so you get the businesses past Google's first few hundred results, and keeps only the ones inside your area and in the trade.
Preview before you pay. The free preview shows real businesses already found there, with emails masked.
Export or push. Download CSV or XLSX, or send the Verified emails straight to Instantly, Smartlead, lemlist or HubSpot with your suppression list applied. Each business is charged once, ever.

Tattoo shops lead lists: questions

How do I find tattoo shop leads?

Pick your area in Leadraft (a city, county, ZIP code or a shape you draw), search terms such as tattoo shop, tattoo studio, tattoo artist, body piercing and tattoo removal, and Leadraft finds every matching business on Google Maps inside that area. It finds emails on each shop's own website, checks them, and lets you export to CSV or XLSX or push to Instantly, Smartlead, lemlist or HubSpot.

How many tattoo shops are there in the US?

There's no official count of tattoo shops alone. The Census Bureau puts tattoo parlors in NAICS 812199, other personal care services, together with day spas, massage parlors and similar businesses; that code had 31,863 establishments with paid employees in 2023. Tattoo shops are a share of that, and many single-artist studios have no payroll at all, so the best count for your market is a Google Maps search of the area itself.

How much does a tattoo shop email list cost?

Leadraft charges one business credit per shop, once, and one checked-email credit per verified email you take out. California, the largest state, has 3,882 establishments in the whole 812199 category, and tattoo shops are only part of it. So even a statewide California tattoo list fits the Starter plan ($19 a month for 25,000 businesses and 1,000 checked emails). If you want more than 1,000 verified emails in a month, Growth ($49, 5,000 checked emails) covers it. The Free plan gives you 500 businesses and 50 checked emails a month to test one city.

Can I get only piercing shops or only cosmetic tattoo studios?

Yes. Search those terms on their own (body piercing, piercing shop, microblading, permanent makeup) and filter by the category column. Leadraft records each business's Google Maps categories, so you can keep or drop Tattoo shop rows as you need.

Are the emails verified?

Each email is checked against the shop's mail server and graded Verified (the mailbox exists), Accept-all (the server accepts any address, so it's a maybe) or Invalid (never exported). Emails come from the shop's own website, with the page each was found on.

Do you include artists' names or personal emails?

No. Leadraft lists businesses, not people. You get the emails each shop publishes on its own website, sometimes including an address per artist, with the role and the page it was found on.

Sources

1.US Census Bureau, County Business Patterns 2023 state file (NAICS 812199, Other Personal Care Services) · Establishments with paid employees, summed across states.
2.US Census Bureau, 2017 NAICS Index File · Lists tattoo parlors, day spas and massage parlors under 812199.
3.FTC: CAN-SPAM Act, a compliance guide for business
4.FCC: Stop unwanted robocalls and texts (TCPA consent rules)

See the tattoo shops in your area, free

Pick a city, county or ZIP code, or draw your territory. The preview shows real businesses before you spend a credit.

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